The home services industry thrives on trust and reputation. In a world of online reviews and neighborhood recommendations, what could be more powerful than a glowing referral from a satisfied customer? At Diamond Media Solutions, we understand the unique challenges you face. Building a loyal customer base and keeping those......
The automotive industry is undergoing a transformation as consumer behavior continues to shift toward online car buying. What was once considered a purchase requiring a hands-on, in-person experience has rapidly evolved into a predominantly digital process. The convenience and accessibility offered by online platforms have pushed dealerships to adapt to......
For many businesses, social media marketing has moved from the status of complimentary add-ons to more traditional media into the forefront of prospect engagement and cultivation. Plus, in recent years, social media has expanded into a vast, lightning-fast landscape of millions of posts and teeny tiny attention spans. You have......
Using location-based advertising for Automotive dealerships has changed the way they are able to reach people. Location plays a critical role in a car buyer’s decision-making process. Most people prefer to purchase vehicles from nearby dealerships for convenience and post-purchase services like maintenance and repairs. Here’s how Diamond Media Solutions......
For dealerships and automotive service providers, Email marketing is not just a communication tool—it’s a revenue-driving strategy used to engage with in-market buyers, nurture leads, and drive sales, whether you’re reminding a customer about their next service or promoting the latest models, a well-executed email campaign can make the difference......
Referral programs are great for businesses to expand their customer base and increase brand loyalty and by incentivizing customers to share their positive experiences, you can generate valuable leads and drive sales. But what makes a referral offer genuinely compelling? Let’s dive into the key elements that can help you......
As the CEO of a women-owned, family-owned business, I’ve always believed that our company’s greatest asset is our people. That’s why we’ve built a culture that goes beyond the traditional 9-to-5. We understand that our employees are more than just coworkers. They’re family members, friends, and individuals with lives outside......
Automotive advertisers are constantly pressured to maximize their marketing efforts and drive more sales. Gone are the days of broad, untargeted campaigns hoping to catch the attention of potential buyers. Today, the key to success is precision—reaching the right people at the right time. This is where in-market audience targeting......
Optimizing your advertising campaigns is crucial for driving results, but with so many moving parts it can feel overwhelming. From setting clear goals to leveraging the right metrics and staying on top of technology updates, success is all about having a focused strategy. Let’s break down a few key steps......
Grocery stores are no longer just places to buy food—they are becoming destinations where customers seek new sustainably made products, the best deals, or the highest quality products, all while having a glass of wine or beer while walking around. The concept of experiential retail is transforming stores’ operations, shifting......
Standing out requires more than just quality products and competitive prices. It demands a deep understanding of customers and their individual needs. Personalization and customization are powerful tools for CPG and Grocery retailers to foster customer loyalty, increase sales, and drive growth. Leveraging Loyalty Programs for Personalized Offers Loyalty programs......
Consumers expect a seamless shopping experience that goes beyond the traditional boundaries of brick-and-mortar stores. Grocery retailers are no exception. To stay competitive and meet customer demands, it’s imperative to embrace an omnichannel approach that seamlessly blends in-store and online shopping. What is Omnichannel Grocery Shopping? Omnichannel grocery shopping is......
Attracting and retaining customers requires more than just great products and competitive pricing. In-store promotions have become a powerful tool for retailers to drive sales, increase foot traffic, and enhance customer engagement. However, not all promotions are created equal. To maximize their impact, retailers must understand what works and what......
With politicians and influencers using buzzwords like “Big Pharma” and “Big Ag” and medical reports of microplastics rising, consumers are more informed than ever and want to know exactly what they’re putting in their carts—and eventually, on or in their bodies. As consumers become more discerning about what they buy......
The back-to-school season is synonymous with the start of a new year, packed lunches, and early mornings. But it’s also the sign of something less desirable: the cold and flu season. As sniffles and coughs start circulating, consumer behavior shifts dramatically, presenting challenges and opportunities for retailers and brands in......
Automotive dealerships face fierce competition, and standing out requires more than just a robust online presence. Traditional direct mail remains a powerful tool for driving showroom traffic, promoting specials and offers, and ultimately selling more cars. Direct mail marketing, when executed correctly, can help dealerships connect with their target markets,......
In the healthcare industry acquiring new patients and retaining existing ones is essential for the growth and success of local medical practices. Direct mail marketing offers a powerful and effective way to reach your target audience, promote your services and special offers, and establish a strong presence in your community. ......
Direct mail marketing is a powerful tool for local home service companies, offering a tangible and personal way to connect with potential customers. Unlike digital ads that can be overlooked, a well-designed postcard or flyer captures attention and conveys your message directly into the hands of your target audience. Here......
Home service providers, from plumbers and electricians to landscapers and cleaning services, are finding that targeted display advertising can significantly influence consumer decisions and convert new customers. Utilize these key tactics of display advertising to reach your ideal customers effectively! Zip Code and Geo-Fencing Targeting Zip code targeting enables home......
Consumer Packaged Goods (CPG) companies are constantly looking for ways to influence consumer buying behavior and drive purchases, both in-store and online. We have worked with companies big and small to help reach their ideal customers and boost sales utilizing a few key tactics! OTT Advertising and how it could......
As retail continues shifting from physical storefronts to online platforms, adapting your digital presence has become essential. This transition is not just about staying connected with your customers; it’s a strategic move to drive traffic back to your website and increase conversions. Every closed storefront offers an opportunity to connect......
In the competitive automotive industry, staying ahead requires marketing strategies that influence consumer buying behavior and increase sales. Display advertising offers dealerships the ability to reach potential buyers with precision and impact and we have had success driving showroom traffic and tracking those conversions with these tactics! In-Market Audience identifies......
When designing email campaigns, you want to create something that is visually appealing and promotes engagement with your call to action. Graphic image files can play a crucial role. They enhance the aesthetics, help convey your message most effectively, and promote your brand. However, email coding is its own animal,......
The holiday season and end-of-year festivities will be here before we know it! Q4 is filled with celebrations, holidays, and social gatherings that significantly increase consumer consumption of products that help us celebrate fun times and deal with difficult in-laws. This season presents a prime opportunity to increase advertising and......
Thinking about Q4 in the automotive industry is difficult when we live in monthly sales initiatives. Still, as the final quarter of the year approaches, automotive dealerships must ramp up their marketing efforts to drive consumer buying and maximize sales during the competitive time of year. When done correctly, the......
Streaming platforms have emerged as powerful channels for advertising. This shift is particularly impactful for the restricted category industry where traditional advertising avenues face significant limitations. OTT platforms offer unparalleled advantages, enabling business owners to navigate regulatory complexities while effectively reaching their target audiences. One of the most significant advantages......
The shift from traditional cable TV to streaming services is more pronounced than ever. Consumers are changing the way they receive information and home service businesses need to adapt to maintain visibility and relevance. OTT presents a dynamic and powerful tool for reaching potential clients more effectively and efficiently than......
Traditional commercials on TV have long been a staple in automotive advertising. However, the rise of streaming media platforms presents a new frontier for dealerships to explore. OTT streaming can significantly enhance how dealerships engage with potential customers. Let us help with the transition from traditional commercials to OTT advertising,......
In the world of advertising, Over-The-Top (OTT) platforms have emerged as a force, offering distinct advantages over traditional TV commercials, especially within the Consumer Packaged Goods (CPG) industry. Understanding how to leverage these platforms can significantly enhance your brand’s visibility and engagement. Explore the transition from traditional commercials to OTT......
With its complex array of products and services, the financial industry has traditionally relied on conventional advertising channels such as print, television, and online banners. However, the rapid shift in consumer media consumption patterns, particularly towards Over-The-Top (OTT) platforms, presents a new and compelling avenue for financial services marketing. OTT......
The last quarter of the year is a whirlwind for CPG companies. Starting with Halloween and ending with New Year’s, each holiday party showcases abundant spreads of delicious foods and drinks. This blog will delve into the essential components of effective Q4 marketing planning for CPG brands, ensuring that your......
Search Engine Optimization (SEO) remains a cornerstone of online visibility and success. As we move into 2024, the advent of Artificial Intelligence (AI) is reshaping the SEO horizon, offering new opportunities and challenges for marketers and content creators alike. This article delves into AI’s transformative impact on SEO and provides......
Audience targeting emerges as a critical strategy, enabling CPG brands to connect with consumers most likely to be interested in their products. This blog post delves into audience targeting within the CPG industry, offering insights to drive brand growth and consumer loyalty. Audience targeting identifies and reaches specific groups of......
Integrating AI into search engines dramatically altered how they comprehend user intentions and deliver localized search results. Google’s cutting-edge AI capabilities enable highly personalized recommendations for queries such as “best outdoor activity near me,” drawing on a user’s historical preferences, online activities, reviews, and real-time data like current wait times......
Being successful in the home services industry requires more than just understanding your audience; it takes innovative strategies to reach them with precision and personalization, especially in an industry as varied and competitive as home services. This blog post dives into not only identifying your target audience but also how......
Financial institution leaders are recognizing the importance of implementing audience-targeting strategies to reach potential clients more effectively. This approach not only enhances customer acquisition and retention but also significantly boosts the return on investment (ROI) for marketing campaigns. By leveraging data-driven insights to target individuals based on household income, credit......
When every click matters, and every open counts, mastering the art of email marketing has never been more crucial. The challenge for business owners and executives in high-stakes industries is to cut through the noise and make an impact. Dive into the nuances of conquering email open rates and polishing......
Google recently unveiled its March 2024 Core Update, a comprehensive adjustment to its search algorithm. This update introduced several spam updates and integrated its helpful content system into the core ranking framework. It could take over a month to complete and deploy. Google’s new core ranking mechanisms are expected to......
The ability to precisely target potential customers can be the difference between a dealership that thrives and one that merely survives. Audience targeting is not just a buzzword; it’s a strategy that enables dealerships to reach individuals actively in the market for a new or used vehicle. By leveraging data......
In the world of restricted industries such as cannabis, CBD, and alcohol, standing out in a crowded market is more crucial than ever. For business owners and marketing managers navigating the complexities of these sectors, the quest for visibility and customer engagement often leads to a maze of regulatory constraints......
Images generated by Artificial Intelligence are rapidly turning up in the cultural zeitgeist. As the general public becomes introduced to these images, it is a common belief that these images could replace art and photographs altogether, or at least make it difficult to distinguish between the two. However, there are......
In the CPG industry, staying ahead of the curve is not just an option; it’s a necessity. With marketing managers constantly seeking innovative strategies to propel their brands forward, the importance of Search Engine Optimization (SEO) cannot be overstated. SEO is the secret ingredient that can significantly amplify your brand’s......
In the digital age, where the internet serves as the first point of contact between consumers and businesses, having a robust online presence is not just an advantage—it’s a necessity. For companies in the Home Services Industry, from plumbing and electrical services to lawn care and interior design, leveraging Search......
In the competitive world of Consumer Packaged Goods (CPG), understanding the nuances of consumer behavior is more than a strategic advantage—it’s essential for survival. As preferences evolve and new trends emerge, the ability to harness consumer shopper data can significantly differentiate a brand in crowded marketplaces. But what is consumer......
Understanding Consumer Shopper Data in Cannabis Consumer shopper data within the cannabis industry encompasses a wide spectrum of information gathered from consumer interactions. This includes purchasing patterns at dispensaries, online browsing behaviors, social media engagements, product reviews, and feedback from loyalty programs. It offers insights into consumer preferences, from specific......
In the fast-paced world of the automotive industry, where preferences shift as quickly as the latest models roll off the production line, leveraging consumer shopper data has become an essential gear in the engine of marketing strategies. This data isn’t merely a collection of statistics; it represents a deep dive......
Google and Yahoo are revolutionizing email security by introducing stringent authentication requirements as you are reading this blog. As an email marketer or business owner, understanding these changes is crucial for maintaining high email deliverability rates and ensuring your communication reaches its intended audience. This guide focuses on the essential......
Conquest email marketing has become a formidable asset, especially for enterprises within the financial sector. This tactical method empowers financial institutions to pinpoint specific audiences accurately, fostering increased engagement and conversions. Within this article, we will explore the intricacies of conquest email marketing and outline effective metrics for measuring success.......
One strategy that has proven to be indispensable is marketing personalization. Leveraging data to target and retarget leads with tailored brand messages, personalization has become the key to a successful marketing campaign. In this blog, we will delve into why personalization is crucial for success in 2024 and explore effective......
In the medical industry, everything is about precision. From finding your next patient to patient diagnosis, the medical field is not about the numbers game; it’s about being right 100% of the time. Conquest email marketing allows medical practices to tailor their messages and audience to specific psychographics, demographics, and......
The Magic of Email Marketing in the CPG World Email marketing isn’t just a tool; it’s a gateway to building lasting relationships with your customers in the consumer packaged goods (CPG) industry. It’s about staying in touch, building trust, and creating a bond beyond the product. This guide is your......
Alcohol, Spirits, CBD, and Cannabis industries face unique hurdles in finding new potential customers as they are categorized as “Restricted Categories” which significantly reduces their marketing capabilities. Often relying on expensive advertising campaigns, many companies find these tactics cost-prohibited and focus on organic and word of mouth for growth. However,......
In the competitive landscape of the Home Service industry, the key to sustainable growth lies in effective marketing strategies. Conquest Email Marketing has emerged as a powerful tool, allowing these businesses to target potential customers precisely. In this blog post, we’ll explore how measuring success in Conquest Email Marketing is......
In the ever-evolving world of automotive marketing, conquering the competition requires strategic and targeted efforts. One tool that has proven its impact is Conquest Email Marketing for 3 reasons for any automotive dealerships and service centers. One of the key strengths of Conquest Email Marketing lies in its ability to......
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, the need for targeted and effective marketing strategies has never been more critical. Conquest Email Marketing stands out as a powerful tool for CPG businesses, allowing them to connect directly with their target audience. In this blog post, we’ll......
Ok, you’ve got a great email design and you’ve followed our tips to make more people click. Now here is a great way to drive even more conversions from that email; an effective landing page. A landing page is an isolated and very concise web page built specifically to complement......
In today’s digital age, protecting your online accounts is more crucial than ever. One of the best defenses against cyber threats is creating a robust password. Ensure your password is tough to crack by making it a minimum of 12 characters. If you’re struggling to think of one, consider using......
In the ever-evolving digital landscape, businesses and marketers frequently question the relevance of certain strategies. One of the most commonly debated topics is SEO (Search Engine Optimization). As we step into 2024, it’s time to address the elephant in the room: Is SEO still relevant? The simple answer is a......
We live in an age where information is gold. The intricacies of our preferences, behaviors, and choices are now more valuable than ever. This treasure trove? It’s none other than “consumer data.” As we advance in the digital realm, the importance and utility of this data cannot be understated. But......
Can You Track Conversions in OTT/CTV? A Comprehensive Guide for Business Owners and Marketers In the ever-evolving landscape of digital advertising, over-the-top (OTT) and connected TV (CTV) have emerged as essential platforms for brands looking to reach their target audience. But a common question posed by business owners and marketing......
“Omnichannel Marketing” and “Multichannel Marketing” may sound complicated or even the same thing, but don’t worry! We’re going to break them down so they’re easy to understand. What is Multichannel Marketing? “Multi” means many, so it’s utilizing multiple or many ways to talk about your product or services. You may......
In today’s fast-paced digital world, marketers constantly seek the most effective strategies to stand out. While online advertising often takes the limelight, it’s crucial not to overlook the untapped potential of Digital Out-of-Home (DOOH) advertising. Far from being just another buzzword, DOOH is an essential component that can amplify your......
The holiday season is critical for businesses, often making or breaking annual revenue goals. As Q4 approaches, it’s essential to implement a robust marketing strategy to capture consumer attention and wallet share. Amidst the flurry of messages and advertisements vying for consumer attention, a cohesive and effective omnichannel marketing strategy......
Listen up, marketing managers, general managers, and owners in the automotive space. We’re talking about an age-old method with a modern twist. Direct mail. It’s not dead, far from it. The Myth: Direct Mail is Dead You’ve heard the myths. “Print is dead.” “Everything is digital now.” But let’s bust......
A Guide for Brands Seeking Higher Sales In today’s competitive marketplace, brands continuously look for effective ways to boost sales and customer engagement. One key strategy is using incentive programs, which have been proven to impact consumer behavior significantly. But what’s the optimal duration for these programs? Our extensive research......
As we gear up for the all-important Q4 and holiday marketing season, marketers need to stay ahead by tapping into emerging industry trends. One such trend that can’t be ignored is the incredible 47% surge in consumer rebate redemptions over the past year. The advantages of rebate strategies are numerous,......
In the expansive world of digital marketing, influencer marketing has become a buzzword that many brands latch onto. With the lure of instant visibility and a vast reach, influencer marketing seems like the golden ticket to your brand’s success. However, like many things that glitter, not all aspects of this......
Navigating the vast realm of digital marketing can feel daunting, but one component consistently stands out for its effectiveness: the landing page....
In today’s fiercely competitive business landscape, effective advertising plays a pivotal role in the success of any company. Hiring the right advertising agency can be a game-changer, propelling your brand to new heights and increasing your bottom line. However, making the wrong choice can lead to wasted resources, missed opportunities,......
In today’s digital age, direct mail might seem like a thing of the past. However, when used strategically, it can be a powerful tool to engage your audience and achieve remarkable results. This article will explore how to make direct mail to a database more effective. By optimizing your approach......
In the age of digital marketing, standing out in a sea of competitors can be challenging. However, one strategy that’s often overlooked but packs a punch is the use of coupons. Combining the timeless allure of discounts with the dynamic reach of digital platforms, adding coupons to your digital marketing......
Direct mail remains a powerful tool in the marketing arsenal of many businesses. Despite the surge of digital advertising, direct mail continues to offer a tangible, personalized connection with customers. But the sheer volume of mail that people receive can render some efforts invisible. So, how can your company’s direct......
As we enter the era of artificial intelligence, we are witnessing the impact this technology has with the increasing number of new applications on the market every day. The key to harnessing AI tech is the prompt,” which is an essential component of these AI applications, particularly in natural language......
Do you ever wonder why people are not clicking on your emails? You might be sending really interesting and useful things, but still, they don’t seem to get the attention they deserve. Don’t worry! We’re here to help you understand how to make your emails more effective. First, let’s understand......
Mastering Your Q4 Holiday Marketing: Strategies for Success and Staying Ahead The Q4 holiday season is a crucial time for businesses to capitalize on increased consumer spending and boost their revenue. With the right marketing strategies, companies can leverage the festive spirit and increased consumer spending to boost their revenue......
Are you looking for a way to stand out from the competition and reach your audience in a personalized and memorable way? Direct mail may be the answer you’ve been searching for. Our team of experts can help you create a successful direct mail campaign tailored to your business needs.......
We love success stories, and we are overjoyed to share one from one of our most recent client partners, My Parts Store (MyPartsStore.com)....
In this blog post, we'll go over seven tips you can use to better balance you time between your personal and work lives....
Are you considering teaming up with a marketing firm that can assist you in your endeavors? Choosing the correct partner for your company is a significant decision, and before you make that choice, it is essential to pay careful attention to several important aspects. In this piece, we’ll go over......
Father’s Day is a special occasion to celebrate the father figures in our lives. It’s a perfect opportunity for businesses to reach customers and showcase their products and services. But when is the best time to start advertising for Father’s Day? In this comprehensive guide, we will break down the......
In a world where data has become the new currency, marketers are constantly on the hunt for valuable information that can help them better understand their target audience. However, as businesses collect and utilize consumer data, they must also be mindful of data privacy. In this FAQ, we’ll delve into......
How we take in information and entertainment has undergone profound transformations in the modern era. Subscriptions to traditional cable and satellite TV services are becoming increasingly obsolete, welcoming the age of OTT and CTV! These digital streaming platforms have completely transformed the way that we watch television and gain access......
Mother’s Day is just around the corner, and with it comes a golden opportunity for marketers to create campaigns that truly stand out. To help you achieve remarkable results this Mother’s Day, we’ve compiled a list of expert strategies that will elevate your marketing game. Know Your Audience and Segment......
Investing in the growth of our team members not only benefits them but also enables us to provide exceptional service to our clients and stay at the forefront of our industry....
At Diamond Media Solutions, we are committed to fostering a culture of diversity, equity, and inclusion (DEI) in every aspect of our operations....
In today's digital era, advertising has become more data-driven. In this blog post, we'll be reviewing how AI is already positively impacting advertising....
We strive to create an environment that promotes a healthy work-life balance. We understand that our employees have lives outside of work and support them....
With multiple uses and applications, there is something for every medical to recreational user. But what exactly is the percentage that use cannabis?...
Smart bosses know that success comes from hiring smarter employees. The smartest CEOs and business owners recognize the power of a good team but acknowledge that shortcomings in the company or issues are ultimately their responsibility. Ego has no place in the hiring process. Smart bosses know that they can’t......
In today’s digital age, marketing and advertising play an integral role in the success of any business. The right marketing strategy can increase brand awareness, generate leads, and drive sales. However, finding the proper marketing and advertising agency to partner with can be challenging. Many businesses often consider two options......
Corporate Social Responsibility (CSR) refers to the ethical behavior and actions of companies toward society and the environment. With continued generational changes in the consumer populations, it is becoming an essential aspect of modern business operations. With Millenials and Gen Z becoming the primary drivers of economies companies are adopting......
I asked ChatGPT to write an article on why AI is bad for advertising: AI is nothing new in marketing and advertising as it has been used for years in the programmatic and ad platform technologies to improve the targeting and timing of ad placements to improve ROI for our......
How do you make sure that your team members are happy? How do you get everyone excited about coming to work each day? Read on for some great tips!...
2023 is a pivotal year for Audiology Marketers, Practice Owners, and Hearing Clinics around the country. As you all know, the Over-The-Counter Hearing Aid Act of 2022 has created more unique challenges & competition for your business. The media didn’t really do you many favors with headlines like “Finally, Hearing Aids......
If you want to stay competitive, then you need to understand the basics of what omnichannel marketing is all about....
The process a customer goes through in deciding when and where to purchase an item they are considering is called the buyer journey or the buying cycle. This journey is a multi-step process that encompasses the entire process from awareness of the need, through the consideration and exploration phase, and......
You will often hear about buyer personas, but understanding your “negative buyer persona” and how to use this persona to your advantage could have an even more significant impact on your marketing performance. Why use negative buyer personas? Negative buyer personas are the set of people that are NOT your customers, as......
Discover the untapped potential of Reddit and connect with new potential customers!...
1. Unrealism: 2023 is going to be dominated by surreal, almost psychedelic imagery. Why use plain, uninteresting stock photography and type when you can twist and bend the mundane into something striking and unexpected? Not only will some imagery be generated by artificial intelligence, but designers will strive to out-do......
When does AI go too far? What are the pitfalls we should look out for when using this tool? Read more and learn how AI is changing our current artistic landscape....
You have to secure your accounts! Data breaches, hacking, and phishing scams are rampant. If you wonder if your information has been part of these attacks, the answer most likely is yes and we suggest that you search your email address on Have I Been Pwned? to see how many times and......
Infused and non-alcoholic Beer, Wine, and Spirits are booming businesses. If infused alcohol is new to you, it isn’t citrus microbrews, it is alcohol that has been infused with THC or CBD. In fact, with 40% of drinking-age adults saying they’re drinking less than they were five years ago even......
Social media works for every business. It’s convenient, easy to get information out quickly, and allows you to reach new and existing customers. The main issue with utilizing social alone is they are limited, even though over 72% of the public use at least one form of social media (Pew,......
The buyer pyramid describes the portions of the population that could be considered potential consumers for your business. In fact, of the entire universe, on average only 40% of the population is even in need or would want your service but only 3% are ready to buy. So how is......
You might be starting to think about your holiday marketing, and we are here to give you tips on adjusting your strategies to be successful! Both advertising costs and frequency increase dramatically as we approach the end of the year due to one major thing: the holidays. Not only are......
Life as a millennial has kind of sucked between multiple once-in-a-lifetime events, but sharing a craft beer with my husband as we walk down the Pinellas Trail with our Goldendoodle puppy does make the grind better! But my little piece of heaven represents how millennials spend their money. From craft......
You have a product or a business need in mind for a marketing campaign, and now you need to figure out the goal so you and your marketing team can design a strategy. This is no easy task but is vital to the overall success of your efforts. Without a......
It’s getting to be that time of the year, the open enrollment period for your health insurance. Whether you have health insurance through your employer or are covered by an individual plan on the Health Insurance Marketplace, most open enrollment periods are happening between now and the end of the......
I last wrote about our internal processes and how they have helped us time and time again to retain our clients! In my position specifically, but also overall in the business model of Diamond Media Solutions one of the most important processes is the onboarding of every campaign. Onboarding new clients......
It is extremely important that anytime a company uses data, that we are mindful of the consumer’s privacy and considerate to the amount of marketing they might be receiving. As marketers you will never want to overwhelm a potential customer to they point they are feeling harassed. You will also......
KPI stands for Key Performance Indicator which measures the performance of how your company is performing at achieving a specific goal. Regardless of the department, there are all goals that the company hopes to meet. From marketing goals of seeing a return on their advertising spend, to the operations reducing......
Virtual and Augmented Reality are finally having their moment as Facebook’s Metaverse, Oculus Quest, and cryptocurrencies infiltrate everyday conversations. But as these technologies are no longer the thing of SciFi movies, what exactly do they mean for businesses and marketers? Is it just hype, or will we see a real......
Managing a team isn’t easy. Personalities conflicts, client hurdles, and personal or home issues spilling into the workplace causes headaches for all every manager. But learning how to effectively separate the overwhelming feeling of the revolving door of issues from the response has been one of the hardest things for......
As my coworker Brianna discussed previously, Diamond Media Solutions has been exploring new verticals and expanding our client reach over the last 2 years. Included in that expansion, we are beginning to service clients who wish to market B2B instead of just B2C. To maximize the success for our clients, it......
The rise in delta-8 THC products in marijuana and hemp marketplaces has increased the availability of psychoactive cannabis products, even in states, territories, and tribal nations where non-medical adult cannabis use is not permitted under law. The popularity of Delta-8 THC started in 2020 and was largely a surprise, driven......
The Canna industry is always a hot topic in politics. With some of the highest search volumes for ‘cannabis’ during the 2016 election season, the topic of cannabis regulations is constantly being discussed and debated. As more states legalize marijuana in different capacities the opportunities for companies to market themselves......
All stereotypical jokes aside, women really are the shoppers of their households. They are the ones that will typically decide when they and their families will try new products and will decide which of their options will help them reach their desired lifestyle. Whether they are shopping for their groceries......
A company’s ability to grow its book of business cannot and should not rely solely on the sales team’s ability to bring on new clients. There must be an equal or greater emphasis on improving client retention and increasing their revenue as it is much harder to fill a bucket......
The Lipstick Effect is an economic term referencing the trend in which women, the primary shoppers in the home, would spend their smaller discretionary funds on luxury lipsticks during times of economic hardship. And as we are already seeing the current economic climate from the long-term consequences of COVID on......
Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will notice when there are issues across internal team and your internal teams is not on the same page. At Diamond,......
Who is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where else they shop, and what their purchasing process look like. For example, let’s say you own a brick-and-mortar pet......
Work can just be stressful sometimes. And for employees, there is a lot of time we have little control over how we can manage our day and the tasks that are required of us. These five tips we use at Diamond Media Solutions to make sure all of our employees......
Living through a global pandemic, inventory shortages, record Inflation, years of lost time with loved ones, slow down in social growth for their children from remote learning, and a looming global war, employees are actively reevaluating what they need in an organization that they trust to support their families’ future......
As professionals in management positions, we have all felt the mental and physical impact of stress. As our General Practitioners tell us, as supported by recent research from the UN Labor Agency, work-related stress is deadly! The number 1 cause of stress people identified is their jobs. As managers, and......
As a marketing agency, especially one with a focus in one specific industry for so long, we understand the difficulties breaking into new verticals....
A tale as old as time, you want to increase your sales and you have two options. Increase your traffic or improve your conversion rates of the current traffic. While neither of these tasks are easy, these simple changes to your social media ads, website, landing pages, or even email......
As we wrap up another long year, filled with change and innovation, we look to the future. What will 2022 bring for our clients marketing needs? It’s easy to set lofty goals for the new year, and our clients will. But I wanted to see what the marketing environment may......
What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This numerical address can be used to identify the physical address of the targeted location, allowing companies, like Diamond Media......
Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and offline activities that make up profiles and datasets that marketing and technology companies use to effectively target consumers who may......
Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they are doing what they can to protect their identity online. While there has been incognito mode from Google for several......
Corporate Leaders are faced with reimagining their corporate culture in a world where office rituals and standards no longer exist for most employees. Gone are our casual office conversations, which gave insight into your co-worker’s lives outside of the office. Through these face-to-face conversations, we developed strong bonds and were......
I am consistently amazed at the fast-paced changes in technology and strategies deployed by the marketing industry. Companies such as ours, and yours, must stay agile and forward-thinking in their developments. This is one of the reasons our Diamond Discussions, so we can share important information with each other where......
Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because they were unaware of the quality of their data until after the campaign has ended and ROI analysis has......
The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID. Now consumers are spending less time in stores and more time online which makes the choosing a list of key......
As part of the last stimulus package that was passed in January, there was a provision in the law that allowed for the prepayment of 50% of the child tax credit in advance instead of it being used when you file your taxes at the end of the year. The......
A company’s culture is so much more than just a selling point during the recruiting and hiring process. Your company culture encompasses the workplace values, and overall vision that drives your company forward and inspires employees to give your customers the best possible experience. Customer experience is more important than......
The advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this update does have a significant impact on advertising. It is estimated that 10%-15% of iOS users will continue sharing their......
These days, our inboxes are flooded with emails ranging from order confirmations, newsletters, and still promotional emails from companies. But how do you make your email stand out from the rest? This was an issue I ran in to when I first started with Diamond. The email subject line. It......
It’s national password day and let this be your sign to change every one of your passwords! It seems like every day, we hear about a new data breach where hackers steal our personal information such as emails, phone numbers, passwords, social security. Have I Been Pwned? It is a......
Through the years, we’ve found that our clients are just as big of Star Wars fans as we are! Our creative teams strive to use The Force each day to come up with engaging ideas and designs that are out of this world! For this Star Wars Day, we thought......
There are many new buzzwords right now as big companies like Google, Apple, and Facebook are making significant changes to how they track, identify, and allow business and marketing professionals to use their users’ information in their marketing efforts. As companies plan the rest of 2021 marketing strategies, we must......
Diamond Media Solutions is just one week away from the 1st anniversary of the “15 days to flatten then curve” remote working experiment, and what an enlightening year it has been. Sure, there are enormous benefits for the employees and business owners working remotely, but not everyone does well in......
Ask any seasoned designer to go back and look at their work when they first started their career and you will almost always be met with groans and sighs. Many designers are also caught off guard and tend to avoid looking at very old work they’ve done because, well, it......
The global Pandemic has changed the way every person in the world does their shopping, which requires every business to adapt how they sell their products and run their business. Studies in this article show that as we all transition to this new normal, customers opinions are also changing. Walkers 2020......
Our most recent #DiamondDiscussion was hosted by James, who gave some tips for setting smart goals for ourselves in 2021!...
At Diamond Media Solutions, we sometimes work within an intense deadline-oriented environment, especially during our peak times of the month. Although we are known for our innovative and attractive creative, we must also meet hard deadlines to ensure our client’s projects are presented to consumers on time. During these times,......
Income tax planning is something that everyone should think about when there are changes in your life that have an impact on your income and taxes. It is important to keep up on your tax status to avoid any surprises when it comes time to file your income taxes. Here......
My Diamond Discussion is on building long lasting client relationships and provided 5 tips on how to do so. I chose this topic because as a Client Success Manager it something that is important to my role and the integrity of our company. Diamond has always focused on the logic......
Procrastination can be a roadblock for anyone, especially during a quarantine when you’re stuck in your home surrounded by endless distractions. As Diamond’s Account Manager James Swanson detailed in his August Diamond Discussion, there are many ways to combat procrastination....
Where do ideas come from? How do we get them? What should we do with them when they arrive? I spent some time pondering these questions and was curious to know if ideas, good or bad, could be formed effortlessly by finding optimal conditions. I found that many great ideas......
It has been an interesting two years to say the least, but as I sit back and reflect on everything that has happened in the world, with my family, and the business, I find myself thinking, What Would Steve Do? Steve Hill, the founder of DMS and my father, passed......
Everyone is adjusting to the new normal of everyday life during this pandemic and working from home is a new challenge people are facing. James Swanson has put together some techniques to help people manage their time and stay organized while working remote. Some key Takeaways:– Keep a to-do list –......
Almost every working parent these days is facing the same problem: How do you separate home life from work life when they’ve been so entangled now that we work from home? Bryan Whelan gave us some great tips to help create boundaries and manage this delicate balance. See his tips......
Summer is finally here! School is over and kids don’t have to worry about schoolwork anymore and neither do we as parents. But wait, a lot of us are still working from home and we have our kids at home all day, now with nothing to do. This is me,......
We’ve all been there. Your boss calls you into a meeting to discuss a strategy to solve a problem. Or perhaps your boss is just trying to gin up new ideas to generate revenue. Or maybe they just want to shift the ol’ paradigm a bit. You know the drill.......
Every company has a certain set of values and principles that guide their team as to the quality of craftsmanship, job effectiveness, and overall quality. Here at Diamond we see ours as a way of life and can be wrapped into a single hashtag: #diamondlife #Diamondlife is a simple philosophy......
Amber Leto, one of our senior Designers, touches on some of the facts of photo manipulation and how even those of us with the most observant eyes can easily be fooled. This Diamond Discussion was dedicated to her Mom, who believes everything she sees on Facebook is real 🙂 Do you......
The term typeface is frequently confused with the term font. Before digital typography, the two terms had more clearly understood meanings. A typeface is the collective name of a family of related fonts. Fonts, however, refer to the weights, widths, and styles that constitute a typeface; like Bold, Italic, Regular,......
In mid-2019, Jayme hill, COO of Diamond Media Solutions, embarked on a re-branding that would reflect the exciting growth and expansion the company was undergoing. The diamond had long been the company’s symbol, and in her consideration of how she wanted that symbol to be represented for the re-brand, she......
Diamond Media Solutions has changed. America has changed. Hell, the world has changed. In case you’ve been living under a rock, I am obviously referring to COVID-19 or the Coronavirus. We have stood (at a safe distance) and watched as a lot of our favorite businesses closed their doors, sporting......
Working from home is a reality a lot of us are facing for the first time. So for her Diamond Discussion, Brianna laid out five fantastic tips to help make sure anyone working from home can be as productive as working from the office. Workspace – By now hopefully everyone......
Last year, as a team-building exercise, we at Diamond Media Solutions decided that our staff could use some fresh air and exercise. We looked at different activities happening in our area such as 5k runs and marathons, but decided 5k runs were full of too much, well, running. So we......
In March of 2019 the design team at Diamond was tasked with the first Designer challenge. We were to choose between a Dodge Charger and a Jeep Wrangler and come up with a new campaign to pitch. I chose the Dodge Charger because I felt like I could take the......
Addressing the production floor, Keith Stewart reviewed the document “DMS Constructive Criticism Guide 2020”. This guide gives step-by-step instructions for reviewing and critiquing artwork created at Diamond Media Solutions and includes terms and definitions as well as helpful web links. Using a mail piece designed by another company that was......
Every month, our designers are given a Creative Challenge project. These projects run as an aside to our day-to-day client jobs and are meant to help broaden our designer’s skills and creativity. To kick off our Creative Challenge feature, we’re proud to present our “Steveism” Poster project! As a tribute......
All high performing teams are built within an culture that promotes feedback and growth. A culture where people are comfortable asking for and receiving feedback from their peers and leaders, and it can dramatically change how a workplace performs and thrives. Receiving feedback can be uncomfortable for some, but it’s......
From losing those last 5 lbs for summer to learning a new skill, we as humans are designed to always try to improve however, 92% of people fail to achieve their long-term goals. Our Management team here at Diamond Media Solutions found that we could all work on time management......
I’ll get right to the point; we live in an age of noise. From the moment you wake up, to right before you close your eyes and shut down for the night, you are a target. From marketing firms to ad buyers to local businesses, everyone is vying for your......
There has been a big change to the W4 Employee’s Withholding Certificate for 2020. The form has been completely redesigned, gone are the number of withholding exemptions we have all been used to using before. Think of it as a mini tax form. The more complicated your taxes are the......
Setting goals is the easy part, holding ourselves accountable to these goals and helping push each other forward to continue to grow and become better working professionals is where it gets tough. Courtney Gary has a plan....