All Blog Posts
Diamond Discussions: Exploring New Verticals
As a marketing agency, especially one with a focus in one specific industry for so long, we understand the difficulties breaking into new verticals....
May 2, 2022
Diamond Discussions: Copy That Converts
A tale as old as time, you want to increase your sales and you have two options. Increase your traffic or improve your conversion rates of the current traffic. While neither of these tasks are easy, these simple changes to your social media ads, website,......
February 3, 2022
Diamond Discussions: 2022 Marketing Trends
As we wrap up another long year, filled with change and innovation, we look to the future. What will 2022 bring for our clients marketing needs? It’s easy to set lofty goals for the new year, and our clients will. But I wanted to see......
January 7, 2022
Diamond Discussions: Cut Through The Holiday Noise In 2021
You might be starting to think about your holiday marketing, and we are here to give you tips on adjusting your strategies to be successful! Both advertising costs and frequency increase dramatically as we approach the end of the year due to one major thing:......
November 1, 2021
IP Targeting: How It Works
What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This numerical address can be used to identify the physical address of the targeted location,......
October 25, 2021
Effective Behavior Targeting Online
Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and offline activities that make up profiles and datasets that marketing and technology companies use to......
October 13, 2021
What is private browsing? What does it really do?
Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they are doing what they can to protect their identity online. While there has been incognito......
September 2, 2021
Diamond Discussion: Maintaining Corporate Culture in the Remote Work Environment
Corporate Leaders are faced with reimagining their corporate culture in a world where office rituals and standards no longer exist for most employees. Gone are our casual office conversations, which gave insight into your co-worker’s lives outside of the office. Through these face-to-face conversations, we......
August 30, 2021
Why empathy is still crucial for successful marketing
I am consistently amazed at the fast-paced changes in technology and strategies deployed by the marketing industry. Companies such as ours, and yours, must stay agile and forward-thinking in their developments. This is one of the reasons our Diamond Discussions, so we can share important......
August 16, 2021
How Quality Data Sourcing Can Spell Success For Your Marketing Campaign
Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because they were unaware of the quality of their data until after the campaign has......
July 29, 2021
How to Choose Key Competitive and Consumer Locations
The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID. Now consumers are spending less time in stores and more time online which makes the......
July 27, 2021
Diamond Discussions: Prepayment of Child Tax Credit
As part of the last stimulus package that was passed in January, there was a provision in the law that allowed for the prepayment of 50% of the child tax credit in advance instead of it being used when you file your taxes at the......
July 13, 2021
Diamond Discussions: Company Culture
A company’s culture is so much more than just a selling point during the recruiting and hiring process. Your company culture encompasses the workplace values, and overall vision that drives your company forward and inspires employees to give your customers the best possible experience. Customer......
June 14, 2021
iOS Update and Its Impact On You
The advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this update does have a significant impact on advertising. It is estimated that 10%-15% of iOS......
May 7, 2021
Diamond Discussions: Subject Line Do’s and Dont’s
These days, our inboxes are flooded with emails ranging from order confirmations, newsletters, and still promotional emails from companies. But how do you make your email stand out from the rest? This was an issue I ran in to when I first started with Diamond.......
May 6, 2021
Tips for a more secure password on World Password Day
It’s national password day and let this be your sign to change every one of your passwords! It seems like every day, we hear about a new data breach where hackers steal our personal information such as emails, phone numbers, passwords, social security. Have I......
May 6, 2021
MAY THE 4TH BE WITH YOU
Through the years, we’ve found that our clients are just as big of Star Wars fans as we are! Our creative teams strive to use The Force each day to come up with engaging ideas and designs that are out of this world! For this......
May 4, 2021
Diamond Discussions: Fancy Marketing Tech Buzzwords
There are many new buzzwords right now as big companies like Google, Apple, and Facebook are making significant changes to how they track, identify, and allow business and marketing professionals to use their users’ information in their marketing efforts. As companies plan the rest of......
March 30, 2021
Noticing Employees in the Remote Age
Diamond Media Solutions is just one week away from the 1st anniversary of the “15 days to flatten then curve” remote working experiment, and what an enlightening year it has been. Sure, there are enormous benefits for the employees and business owners working remotely, but......
March 12, 2021
History of Diamond Design: Vol 1
Ask any seasoned designer to go back and look at their work when they first started their career and you will almost always be met with groans and sighs. Many designers are also caught off guard and tend to avoid looking at very old work......
March 9, 2021
Diamond Discussions: Customer Experience in 2021
The global Pandemic has changed the way every person in the world does their shopping, which requires every business to adapt how they sell their products and run their business. Studies in this article show that as we all transition to this new normal, customers opinions......
February 3, 2021
Diamond Discussions: Setting SMART Goals for 2021
Our most recent #DiamondDiscussion was hosted by James, who gave some tips for setting smart goals for ourselves in 2021!...
January 8, 2021
Diamond Discussions: Tips for a Deadline Environment
At Diamond Media Solutions, we sometimes work within an intense deadline-oriented environment, especially during our peak times of the month. Although we are known for our innovative and attractive creative, we must also meet hard deadlines to ensure our client’s projects are presented to consumers......
November 5, 2020
Diamond Discussion: Income Tax Planning
Income tax planning is something that everyone should think about when there are changes in your life that have an impact on your income and taxes. It is important to keep up on your tax status to avoid any surprises when it comes time to......
September 30, 2020
Automakers are gambling on electric pickup trucks
One of the most exciting developments in the automotive industry is the battle of the electric pickups. After Tesla Motors unveiled their Cybertruck, and the introduction of Rivian’s R1T, more and more groundbreaking companies also came into the spotlight with their state-of-the-art pickup offerings. With......
September 15, 2020
Diamond Discussions: Building Long Lasting Client Relationships
My Diamond Discussion is on building long lasting client relationships and provided 5 tips on how to do so. I chose this topic because as a Client Success Manager it something that is important to my role and the integrity of our company. Diamond has......
September 3, 2020
DAILY DRIVE PODCAST: Elon Musk one-on-one
In a fascinating whirlwind interview, Elon Musk discusses an array of topics, from the current state of the automotive industry to his vision for the future. As with any Elon Musk interview, you won’t want to miss where he takes you. He focuses specifically on......
September 1, 2020
5 reasons why you’re probably procrastinating more right now
Procrastination can be a roadblock for anyone, especially during a quarantine when you’re stuck in your home surrounded by endless distractions. As Diamond’s Account Manager James Swanson detailed in his August Diamond Discussion, there are many ways to combat procrastination....
September 1, 2020
Diamond Discussions: Ideas
Where do ideas come from? How do we get them? What should we do with them when they arrive? I spent some time pondering these questions and was curious to know if ideas, good or bad, could be formed effortlessly by finding optimal conditions. I......
August 27, 2020
Dealertrack Ready Sign Allows Signing of Any Deal Document Digitally
Dealertrack allows your buyers to sign all paperwork anytime, anywhere. During this unprecedented time, versatility and mobilization is key for any dealer. Using Dealertrack in combination with Diamond Media’s Targeted Audience with Earl will help you reach your customers at all times....
August 26, 2020
Nikola Motor Company – Trevor Milton Featured on Barron’s Roundtable
Nikola Motor Company Chairman Trevor Milton says his truck will become bigger than Tesla. Nikola Motor Company — named after, you guessed it, Nikola Tesla — has seen its stock soar more than 200% in recent months. What do you think? Can this upstart unseat......
August 25, 2020
Remembering Steve Hill on His Birthday
It has been an interesting two years to say the least, but as I sit back and reflect on everything that has happened in the world, with my family, and the business, I find myself thinking, What Would Steve Do? Steve Hill, the founder of......
August 19, 2020
Sonic Automotive Reports 2nd Quarter 2020 EPS Growth
We’re happy for one of our favorite marketing partners, Sonic Automotive, for their magnificent growth during the last quarter. It’s been a trying time for everyone during this COVID-19 pandemic, but we’re happy to see our friends coming out strong....
August 17, 2020
Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
It’s important to stay on top of google searches. Nobody likes to scroll when they’re googling something. For $50 per month, Google has offered an upgraded Google My Business Profile for certain clients. Diamond Media offers great ways to boost your keyword search across search......
August 14, 2020
How Facebook is helping dealers connect with customers
Even Facebook’s Director of Automotive Kim Stonehouse knows the importance of finding innovative ways to keep in touch with your customers in a constantly-changing digital landscape, which is discussed in this podcast. Our texting software helps you gain the competitive edge to your Facebook initiatives.......
August 12, 2020
Car Dealers Play COVID-19 Inventory Roulette
COVID-19 has hit dealerships hard in terms of inventory. With production slowing or halting globally and sales plummeting, dealers are apprehensive to add new vehicles to their inventory. However, a potential government subsidization program leaves dealers optimistic for the future. If your dealership is lacking......
August 6, 2020
Model 3 Earns IIHS TOP SAFETY PICK+ Award
Tesla’s Model 3 was named the IIHS’ Top Safety Pick, continuing its long-standing tradition of safety-focused vehicles. The tech giant is proud of the changes made to its most affordable model. ...
August 4, 2020Time Management And Organization: Working Remote
Everyone is adjusting to the new normal of everyday life during this pandemic and working from home is a new challenge people are facing. James Swanson has put together some techniques to help people manage their time and stay organized while working remote. Some key......
August 4, 2020
These 4 economic signals suggest the COVID-19 recovery is losing steam
After a slight uptick in economic optimism in June, economic indicators are pointing again in a poor direction, analysts say. Thanks to an uptick in COVID-19 cases in the last few weeks and months, consumer confidence is once again taking a dip....
July 31, 2020
Nearly 50 million Americans just had their credit card limits cut
With COVID-19 repercussions hitting the financial world, 25 percent of credit card holders have had their credit cards closed or their limits cut within the last 30 days. This move comes as Americans are increasingly using their credit cards to cover their expenses during COVID-19....
July 29, 2020
Hackers are circulating more than 15 billion stolen logins on the dark web
Hackers on the dark web are selling more than 15 billion username-password logins! Experts recommend three things to keep your data safe. Be sure to use a password manager, enable two-factor authentication, and change your password frequently!...
July 28, 2020
‘It’s really a question of when.’
The coronavirus pandemic is about to spawn a surge in bankruptcies, experts say After hitting a 10-year low in bankruptcy filings in 2018, finance experts predict a surge of filings in the coming months. With the CARES act set to expire at the end of......
July 24, 2020
Pandemic Could Put Families In Cycle of Debt
After months of quarantining, 56 percent of families have taken on debt related to COVID-19. In fact, 6 in 10 families had to take on $1,000 or more in debt to provide their children with distance learning tools (iPad, laptops, and software). What is your......
July 23, 2020
Struggling Rental Car Market Could Be Solution for Pre-Owned Inventory
With Hertz filing for bankruptcy, could the former rental giant’s fleet of cars help provide much-needed pre-owned inventory to car dealers across the nation?As Hertz’s vehicles hit the resale market, it’s important for dealers to have a game plan ready to maximize profit. This article......
July 20, 2020
Diamond Discussion: Separating Work and Home Life
Almost every working parent these days is facing the same problem: How do you separate home life from work life when they’ve been so entangled now that we work from home? Bryan Whelan gave us some great tips to help create boundaries and manage this......
July 15, 2020Top 9 Digital Transformation Trends In Automotive For 2020
At Diamond Media Solutions, we’re always keeping our fingers on the pulse of what is happening in the automotive industry. It’s important to look to the future in order to anticipate, and fulfill the needs of our clients. We asked the question to our employees:......
July 9, 2020
Summertime Parenting & Working From Home
Summer is finally here! School is over and kids don’t have to worry about schoolwork anymore and neither do we as parents. But wait, a lot of us are still working from home and we have our kids at home all day, now with nothing......
June 18, 2020
Diamond Discussions: Caught in a Brainstorm
We’ve all been there. Your boss calls you into a meeting to discuss a strategy to solve a problem. Or perhaps your boss is just trying to gin up new ideas to generate revenue. Or maybe they just want to shift the ol’ paradigm a......
June 2, 2020
Shifts In Company Culture
Every company has a certain set of values and principles that guide their team as to the quality of craftsmanship, job effectiveness, and overall quality. Here at Diamond we see ours as a way of life and can be wrapped into a single hashtag: #diamondlife......
May 27, 2020
Diamond Discussion: Photo Manipulation
Amber Leto, one of our senior Designers, touches on some of the facts of photo manipulation and how even those of us with the most observant eyes can easily be fooled. This Diamond Discussion was dedicated to her Mom, who believes everything she sees on Facebook......
May 19, 2020
Diamond Discussion: Typeface and You
The term typeface is frequently confused with the term font. Before digital typography, the two terms had more clearly understood meanings. A typeface is the collective name of a family of related fonts. Fonts, however, refer to the weights, widths, and styles that constitute a......
May 11, 2020
Diamond Discussions: Digging Deep Into Diamonds
In mid-2019, Jayme hill, COO of Diamond Media Solutions, embarked on a re-branding that would reflect the exciting growth and expansion the company was undergoing. The diamond had long been the company’s symbol, and in her consideration of how she wanted that symbol to be......
April 29, 2020Marketing During a Crisis
Diamond Media Solutions has changed. America has changed. Hell, the world has changed. In case you’ve been living under a rock, I am obviously referring to COVID-19 or the Coronavirus. We have stood (at a safe distance) and watched as a lot of our favorite......
April 10, 2020
Diamond Discussions: Five Awesome Tips for Working From Home
Working from home is a reality a lot of us are facing for the first time. So for her Diamond Discussion, Brianna laid out five fantastic tips to help make sure anyone working from home can be as productive as working from the office. Workspace......
April 6, 2020
Creative Challenge: 2020 DMS 1k T-Shirt Design
Last year, as a team-building exercise, we at Diamond Media Solutions decided that our staff could use some fresh air and exercise. We looked at different activities happening in our area such as 5k runs and marathons, but decided 5k runs were full of too......
April 1, 2020
Creative Challenge: Dodge/Jeep National Campaign
In March of 2019 the design team at Diamond was tasked with the first Designer challenge. We were to choose between a Dodge Charger and a Jeep Wrangler and come up with a new campaign to pitch. I chose the Dodge Charger because I felt......
March 30, 2020
Diamond Discussions: Everybody’s A Critic
Addressing the production floor, Keith Stewart reviewed the document “DMS Constructive Criticism Guide 2020”. This guide gives step-by-step instructions for reviewing and critiquing artwork created at Diamond Media Solutions and includes terms and definitions as well as helpful web links. Using a mail piece designed......
March 24, 2020
Creative Challenge: “Steveism” Poster Project
Every month, our designers are given a Creative Challenge project. These projects run as an aside to our day-to-day client jobs and are meant to help broaden our designer’s skills and creativity. To kick off our Creative Challenge feature, we’re proud to present our “Steveism”......
March 23, 2020
Diamond Discussions: Feedback Is Your Friend
All high performing teams are built within an culture that promotes feedback and growth. A culture where people are comfortable asking for and receiving feedback from their peers and leaders, and it can dramatically change how a workplace performs and thrives. Receiving feedback can be......
March 23, 2020
Diamond Discussions: Time Management Tips
From losing those last 5 lbs for summer to learning a new skill, we as humans are designed to always try to improve however, 92% of people fail to achieve their long-term goals. Our Management team here at Diamond Media Solutions found that we could......
March 9, 2020Creative as a Service: Cut Through the Noise in 2020
I’ll get right to the point; we live in an age of noise. From the moment you wake up, to right before you close your eyes and shut down for the night, you are a target. From marketing firms to ad buyers to local businesses,......
March 3, 2020Diamond Discussions: The New W4 form for 2020
There has been a big change to the W4 Employee’s Withholding Certificate for 2020. The form has been completely redesigned, gone are the number of withholding exemptions we have all been used to using before. Think of it as a mini tax form. The more......
February 7, 2020
Diamond Discussions: Achieve 2020 Goals
Setting goals is the easy part, holding ourselves accountable to these goals and helping push each other forward to continue to grow and become better working professionals is where it gets tough. Courtney Gary has a plan....
January 17, 2020