All Blog Posts

  • Reaching the Prized Millennial Drinking Dollar

    Life as a millennial has kind of sucked between multiple once-in-a-lifetime events, but sharing a craft beer with my husband as we walk down the Pinellas Trail with our Goldendoodle puppy does make the grind better! But my little piece of heaven represents how millennials spend their money.  From craft......

  • Determining Your Campaign Goal

    You have a product or a business need in mind for a marketing campaign, and now you need to figure out the goal so you and your marketing team can design a strategy.  This is no easy task but is vital to the overall success of your efforts.  Without a......

  • Tips For Upcoming Open Enrollment

    It’s getting to be that time of the year, the open enrollment period for your health insurance. Whether you have health insurance through your employer or are covered by an individual plan on the Health Insurance Marketplace, most open enrollment periods are happening between now and the end of the......

  • Importance of Onboarding Every Campaign, Even Repeat Customers!

    I last wrote about our internal processes and how they have helped us time and time again to retain our clients! In my position specifically, but also overall in the business model of Diamond Media Solutions one of the most important processes is the onboarding of every campaign.  Onboarding new clients......

  • How is Consumer Data Compiled?

    It is extremely important that anytime a company uses data, that we are mindful of the consumer’s privacy and considerate to the amount of marketing they might be receiving.  As marketers you will never want to overwhelm a potential customer to they point they are feeling harassed.   You will also......

  • Choosing Your Campaign KPI

    KPI stands for Key Performance Indicator which measures the performance of how your company is performing at achieving a specific goal. Regardless of the department, there are all goals that the company hopes to meet.  From marketing goals of seeing a return on their advertising spend, to the operations reducing......

  • Metaverse – The New Marketing Frontier?

    Virtual and Augmented Reality are finally having their moment as Facebook’s Metaverse, Oculus Quest, and cryptocurrencies infiltrate everyday conversations. But as these technologies are no longer the thing of SciFi movies, what exactly do they mean for businesses and marketers? Is it just hype, or will we see a real......

  • Heard

     Managing a team isn’t easy. Personalities conflicts, client hurdles, and personal or home issues spilling into the workplace causes headaches for all every manager. But learning how to effectively separate the overwhelming feeling of the revolving door of issues from the response has been one of the hardest things for......

  • Diamond Discussions: Comparison of B2B and B2C Marketing

    As my coworker Brianna discussed previously, Diamond Media Solutions has been exploring new verticals and expanding our client reach over the last 2 years. Included in that expansion, we are beginning to service clients who wish to market B2B instead of just B2C. To maximize the success for our clients, it......

  • Understanding the Legality of Delta-8 THC

    The rise in delta-8 THC products in marijuana and hemp marketplaces has increased the availability of psychoactive cannabis products, even in states, territories, and tribal nations where non-medical adult cannabis use is not permitted under law. The popularity of Delta-8 THC started in 2020 and was largely a surprise, driven......

  • Three Ways to Grow Your CBD, Marijuana, and Hemp Company

    The Canna industry is always a hot topic in politics. With some of the highest search volumes for ‘cannabis’ during the 2016 election season, the topic of cannabis regulations is constantly being discussed and debated. As more states legalize marijuana in different capacities the opportunities for companies to market themselves......

  • Reaching the Savvy Millennial Woman

    All stereotypical jokes aside, women really are the shoppers of their households. They are the ones that will typically decide when they and their families will try new products and will decide which of their options will help them reach their desired lifestyle. Whether they are shopping for their groceries......

  • The Link Between Customer Retention and Company Culture

    A company’s ability to grow its book of business cannot and should not rely solely on the sales team’s ability to bring on new clients. There must be an equal or greater emphasis on improving client retention and increasing their revenue as it is much harder to fill a bucket......

  • The Lipstick Effect and Consumer Buyer Habits

    The Lipstick Effect is an economic term referencing the trend in which women, the primary shoppers in the home, would spend their smaller discretionary funds on luxury lipsticks during times of economic hardship. And as we are already seeing the current economic climate from the long-term consequences of COVID on......

  • Customer Retention Through Operation Processes

    Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will notice when there are issues across internal team and your internal teams is not on the same page. At Diamond,......

  • What Is a Buyer Persona?

    Who is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where else they shop, and what their purchasing process look like. For example, let’s say you own a brick-and-mortar pet......

  • Employee Self Care – Management’s Role

    As professionals in management positions, we have all felt the mental and physical impact of stress. As our General Practitioners tell us, as supported by recent research from the UN Labor Agency, work-related stress is deadly! The number 1 cause of stress people identified is their jobs. As managers, and......

  • Diamond Discussions: Exploring New Verticals

    As a marketing agency, especially one with a focus in one specific industry for so long, we understand the difficulties breaking into new verticals....

  • Diamond Discussions: Copy That Converts

    A tale as old as time, you want to increase your sales and you have two options. Increase your traffic or improve your conversion rates of the current traffic. While neither of these tasks are easy, these simple changes to your social media ads, website, landing pages, or even email......

  • Diamond Discussions: 2022 Marketing Trends

    As we wrap up another long year, filled with change and innovation, we look to the future. What will 2022 bring for our clients marketing needs? It’s easy to set lofty goals for the new year, and our clients will. But I wanted to see what the marketing environment may......

  • Diamond Discussions: Cut Through The Holiday Noise In 2021

    You might be starting to think about your holiday marketing, and we are here to give you tips on adjusting your strategies to be successful! Both advertising costs and frequency increase dramatically as we approach the end of the year due to one major thing: the holidays. Not only are......

  • IP Targeting: How It Works

    What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This numerical address can be used to identify the physical address of the targeted location, allowing companies, like Diamond Media......

  • Effective Behavior Targeting Online

    Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies.  Behavioral data is obtained through the consumer’s online and offline activities that make up profiles and datasets that marketing and technology companies use to effectively target consumers who may......

  • What is private browsing? What does it really do?

    Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they are doing what they can to protect their identity online. While there has been incognito mode from Google for several......

  • Diamond Discussion: Maintaining Corporate Culture in the Remote Work Environment

    Corporate Leaders are faced with reimagining their corporate culture in a world where office rituals and standards no longer exist for most employees.  Gone are our casual office conversations, which gave insight into your co-worker’s lives outside of the office.  Through these face-to-face conversations, we developed strong bonds and were......

  • Why empathy is still crucial for successful marketing

    I am consistently amazed at the fast-paced changes in technology and strategies deployed by the marketing industry. Companies such as ours, and yours, must stay agile and forward-thinking in their developments. This is one of the reasons our Diamond Discussions, so we can share important information with each other where......

  • How Quality Data Sourcing Can Spell Success For Your Marketing Campaign

    Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because they were unaware of the quality of their data until after the campaign has ended and ROI analysis has......

  • How to Choose Key Competitive and Consumer Locations

    The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID. Now consumers are spending less time in stores and more time online which makes the choosing a list of key......

  • Diamond Discussions: Prepayment of Child Tax Credit

    As part of the last stimulus package that was passed in January, there was a provision in the law that allowed for the prepayment of 50% of the child tax credit in advance instead of it being used when you file your taxes at the end of the year. The......

  • Diamond Discussions: Company Culture

    A company’s culture is so much more than just a selling point during the recruiting and hiring process. Your company culture encompasses the workplace values, and overall vision that drives your company forward and inspires employees to give your customers the best possible experience. Customer experience is more important than......

  • iOS Update and Its Impact On You

    The advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this update does have a significant impact on advertising.  It is estimated that 10%-15% of iOS users will continue sharing their......

  • Diamond Discussions: Subject Line Do’s and Dont’s

    These days, our inboxes are flooded with emails ranging from order confirmations, newsletters, and still promotional emails from companies. But how do you make your email stand out from the rest? This was an issue I ran in to when I first started with Diamond. The email subject line. It......

  • Tips for a more secure password on World Password Day

    It’s national password day and let this be your sign to change every one of your passwords! It seems like every day, we hear about a new data breach where hackers steal our personal information such as emails, phone numbers, passwords, social security. Have I Been Pwned? It is a......

  • MAY THE 4TH BE WITH YOU

    Through the years, we’ve found that our clients are just as big of Star Wars fans as we are! Our creative teams strive to use The Force each day to come up with engaging ideas and designs that are out of this world! For this Star Wars Day, we thought......

  • Diamond Discussions: Fancy Marketing Tech Buzzwords

    There are many new buzzwords right now as big companies like Google, Apple, and Facebook are making significant changes to how they track, identify, and allow business and marketing professionals to use their users’ information in their marketing efforts. As companies plan the rest of 2021 marketing strategies, we must......

  • Noticing Employees in the Remote Age

    Diamond Media Solutions is just one week away from the 1st anniversary of the “15 days to flatten then curve” remote working experiment, and what an enlightening year it has been.  Sure, there are enormous benefits for the employees and business owners working remotely, but not everyone does well in......

  • History of Diamond Design: Vol 1

    Ask any seasoned designer to go back and look at their work when they first started their career and you will almost always be met with groans and sighs. Many designers are also caught off guard and tend to avoid looking at very old work they’ve done because, well, it......

  • Diamond Discussions: Customer Experience in 2021

    The global Pandemic has changed the way every person in the world does their shopping, which requires every business to adapt how they sell their products and run their business. Studies in this article show that as we all transition to this new normal, customers opinions are also changing. Walkers 2020......

  • Diamond Discussions: Setting SMART Goals for 2021

    Our most recent #DiamondDiscussion was hosted by James, who gave some tips for setting smart goals for ourselves in 2021!...

  • Diamond Discussions: Tips for a Deadline Environment

    At Diamond Media Solutions, we sometimes work within an intense deadline-oriented environment, especially during our peak times of the month. Although we are known for our innovative and attractive creative, we must also meet hard deadlines to ensure our client’s projects are presented to consumers on time. During these times,......

  • Diamond Discussion: Income Tax Planning

    Income tax planning is something that everyone should think about when there are changes in your life that have an impact on your income and taxes. It is important to keep up on your tax status to avoid any surprises when it comes time to file your income taxes. Here......

  • Automakers are gambling on electric pickup trucks

    One of the most exciting developments in the automotive industry is the battle of the electric pickups. After Tesla Motors unveiled their Cybertruck, and the introduction of Rivian’s R1T, more and more groundbreaking companies also came into the spotlight with their state-of-the-art pickup offerings. With automakers planning to introduce eight......

  • Diamond Discussions: Building Long Lasting Client Relationships

    My Diamond Discussion is on building long lasting client relationships and provided 5 tips on how to do so. I chose this topic because as a Client Success Manager it something that is important to my role and the integrity of our company. Diamond has always focused on the logic......

  • DAILY DRIVE PODCAST: Elon Musk one-on-one

    In a fascinating whirlwind interview, Elon Musk discusses an array of topics, from the current state of the automotive industry to his vision for the future. As with any Elon Musk interview, you won’t want to miss where he takes you. He focuses specifically on the digital first retail model......

  • 5 reasons why you’re probably procrastinating more right now

    Procrastination can be a roadblock for anyone, especially during a quarantine when you’re stuck in your home surrounded by endless distractions. As Diamond’s Account Manager James Swanson detailed in his August Diamond Discussion, there are many ways to combat procrastination....

  • Diamond Discussions: Ideas

    Where do ideas come from? How do we get them? What should we do with them when they arrive? I spent some time pondering these questions and was curious to know if ideas, good or bad, could be formed effortlessly by finding optimal conditions. I found that many great ideas......

  • Dealertrack Ready Sign Allows Signing of Any Deal Document Digitally

    Dealertrack allows your buyers to sign all paperwork anytime, anywhere. During this unprecedented time, versatility and mobilization is key for any dealer. Using Dealertrack in combination with Diamond Media’s Targeted Audience with Earl will help you reach your customers at all times....

  • Remembering Steve Hill on His Birthday

    It has been an interesting two years to say the least, but as I sit back and reflect on everything that has happened in the world, with my family, and the business, I find myself thinking, What Would Steve Do? Steve Hill, the founder of DMS and my father, passed......

  • Sonic Automotive Reports 2nd Quarter 2020 EPS Growth

    We’re happy for one of our favorite marketing partners, Sonic Automotive, for their magnificent growth during the last quarter. It’s been a trying time for everyone during this COVID-19 pandemic, but we’re happy to see our friends coming out strong....

  • Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

    It’s important to stay on top of google searches. Nobody likes to scroll when they’re googling something. For $50 per month, Google has offered an upgraded Google My Business Profile for certain clients. Diamond Media offers great ways to boost your keyword search across search engines, helping you turn google......

  • How Facebook is helping dealers connect with customers

    Even Facebook’s Director of Automotive Kim Stonehouse knows the importance of finding innovative ways to keep in touch with your customers in a constantly-changing digital landscape, which is discussed in this podcast. Our texting software helps you gain the competitive edge to your Facebook initiatives. Your team can now text......

  • Model 3 Earns IIHS TOP SAFETY PICK+ Award

    Tesla’s Model 3 was named the IIHS’ Top Safety Pick, continuing its long-standing tradition of safety-focused vehicles. The tech giant is proud of the changes made to its most affordable model. ...

  • Time Management And Organization: Working Remote

    Everyone is adjusting to the new normal of everyday life during this pandemic and working from home is a new challenge people are facing.  James Swanson has put together some techniques to help people manage their time and stay organized while working remote.  Some key Takeaways:– Keep a to-do list –......

  • These 4 economic signals suggest the COVID-19 recovery is losing steam

    After a slight uptick in economic optimism in June, economic indicators are pointing again in a poor direction, analysts say. Thanks to an uptick in COVID-19 cases in the last few weeks and months, consumer confidence is once again taking a dip....

  • Nearly 50 million Americans just had their credit card limits cut

    With COVID-19 repercussions hitting the financial world, 25 percent of credit card holders have had their credit cards closed or their limits cut within the last 30 days. This move comes as Americans are increasingly using their credit cards to cover their expenses during COVID-19....

  • Hackers are circulating more than 15 billion stolen logins on the dark web

    Hackers on the dark web are selling more than 15 billion username-password logins! Experts recommend three things to keep your data safe. Be sure to use a password manager, enable two-factor authentication, and change your password frequently!...

  • Pandemic Could Put Families In Cycle of Debt

    After months of quarantining, 56 percent of families have taken on debt related to COVID-19. In fact, 6 in 10 families had to take on $1,000 or more in debt to provide their children with distance learning tools (iPad, laptops, and software).  What is your dealership doing help families overcome......

  • Struggling Rental Car Market Could Be Solution for Pre-Owned Inventory

    With Hertz filing for bankruptcy, could the former rental giant’s fleet of cars help provide much-needed pre-owned inventory to car dealers across the nation?As Hertz’s vehicles hit the resale market, it’s important for dealers to have a game plan ready to maximize profit. This article will help give you a......

  • Diamond Discussion: Separating Work and Home Life

    Almost every working parent these days is facing the same problem: How do you separate home life from work life when they’ve been so entangled now that we work from home? Bryan Whelan gave us some great tips to help create boundaries and manage this delicate balance. See his tips......

  • Top 9 Digital Transformation Trends In Automotive For 2020

    At Diamond Media Solutions, we’re always keeping our fingers on the pulse of what is happening in the automotive industry. It’s important to look to the future in order to anticipate, and fulfill the needs of our clients. We asked the question to our employees: “Which digital transformation are you......

  • Summertime Parenting & Working From Home

    Summer is finally here! School is over and kids don’t have to worry about schoolwork anymore and neither do we as parents. But wait, a lot of us are still working from home and we have our kids at home all day, now with nothing to do. This is me,......

  • Diamond Discussions: Caught in a Brainstorm

    We’ve all been there. Your boss calls you into a meeting to discuss a strategy to solve a problem. Or perhaps your boss is just trying to gin up new ideas to generate revenue. Or maybe they just want to shift the ol’ paradigm a bit. You know the drill.......

  • Shifts In Company Culture

    Every company has a certain set of values and principles that guide their team as to the quality of craftsmanship, job effectiveness, and overall quality.  Here at Diamond we see ours as a way of life and can be wrapped into a single hashtag: #diamondlife #Diamondlife is a simple philosophy......

  • Diamond Discussion: Photo Manipulation

    Amber Leto, one of our senior Designers, touches on some of the facts of photo manipulation and how even those of us with the most observant eyes can easily be fooled. This Diamond Discussion was dedicated to her Mom, who believes everything she sees on Facebook is real 🙂 Do you......

  • Diamond Discussion: Typeface and You

    The term typeface is frequently confused with the term font. Before digital typography, the two terms had more clearly understood meanings. A typeface is the collective name of a family of related fonts. Fonts, however, refer to the weights, widths, and styles that constitute a typeface; like Bold, Italic, Regular,......

  • Diamond Discussions: Digging Deep Into Diamonds

    In mid-2019, Jayme hill, COO of Diamond Media Solutions, embarked on a re-branding that would reflect the exciting growth and expansion the company was undergoing. The diamond had long been the company’s symbol, and in her consideration of how she wanted that symbol to be represented for the re-brand, she......

  • Marketing During a Crisis

    Diamond Media Solutions has changed. America has changed. Hell, the world has changed. In case you’ve been living under a rock, I am obviously referring to COVID-19 or the Coronavirus. We have stood (at a safe distance) and watched as a lot of our favorite businesses closed their doors, sporting......

  • Diamond Discussions: Five Awesome Tips for Working From Home

    Working from home is a reality a lot of us are facing for the first time. So for her Diamond Discussion, Brianna laid out five fantastic tips to help make sure anyone working from home can be as productive as working from the office. Workspace – By now hopefully everyone......

  • Creative Challenge: 2020 DMS 1k T-Shirt Design

    Last year, as a team-building exercise, we at Diamond Media Solutions decided that our staff could use some fresh air and exercise. We looked at different activities happening in our area such as 5k runs and marathons, but decided 5k runs were full of too much, well, running. So we......

  • Creative Challenge: Dodge/Jeep National Campaign

    In March of 2019 the design team at Diamond was tasked with the first Designer challenge. We were to choose between a Dodge Charger and a Jeep Wrangler and come up with a new campaign to pitch. I chose the Dodge Charger because I felt like I could take the......

  • Diamond Discussions: Everybody’s A Critic

    Addressing the production floor, Keith Stewart reviewed the document “DMS Constructive Criticism Guide 2020”. This guide gives step-by-step instructions for reviewing and critiquing artwork created at Diamond Media Solutions and includes terms and definitions as well as helpful web links.  Using a mail piece designed by another company that was......

  • Creative Challenge: “Steveism” Poster Project

    Every month, our designers are given a Creative Challenge project. These projects run as an aside to our day-to-day client jobs and are meant to help broaden our designer’s skills and creativity. To kick off our Creative Challenge feature, we’re proud to present our “Steveism” Poster project! As a tribute......

  • Diamond Discussions: Feedback Is Your Friend

    All high performing teams are built within an culture that promotes feedback and growth. A culture where people are comfortable asking for and receiving feedback from their peers and leaders, and it can dramatically change how a workplace performs and thrives. Receiving feedback can be uncomfortable for some, but it’s......

  • Diamond Discussions: Time Management Tips

    From losing those last 5 lbs for summer to learning a new skill, we as humans are designed to always try to improve however, 92% of people fail to achieve their long-term goals.  Our Management team here at Diamond Media Solutions found that we could all work on time management......

  • Creative as a Service: Cut Through the Noise in 2020

    I’ll get right to the point; we live in an age of noise. From the moment you wake up, to right before you close your eyes and shut down for the night, you are a target. From marketing firms to ad buyers to local businesses, everyone is vying for your......

  • Diamond Discussions: The New W4 form for 2020

    There has been a big change to the W4 Employee’s Withholding Certificate for 2020. The form has been completely redesigned, gone are the number of withholding exemptions we have all been used to using before. Think of it as a mini tax form. The more complicated your taxes are the......

  • Diamond Discussions: Achieve 2020 Goals

    Setting goals is the easy part, holding ourselves accountable to these goals and helping push each other forward to continue to grow and become better working professionals is where it gets tough. Courtney Gary has a plan....