All Blog Posts
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Dominate Local Search: A Comprehensive Guide to SEO for Car Dealerships
A customer in your city is searching online for “best used trucks near me” Will your dealership be among the top results? If your dealership isn’t visible on the first page of search results, you’re missing out on a huge opportunity to connect with qualified leads who are actively looking......
February 14, 2025 -
The Digital Transformation of Car Buying: Why Dealerships Need to Adapt
No longer are customers solely relying on the traditional car-buying journey of visiting dealerships and haggling with salespeople. Today’s consumers are digitally savvy, conducting extensive research online before ever setting foot in a showroom. They’re comparing prices, reading reviews, watching videos, and exploring financing options – all from the comfort......
February 14, 2025 -
Stop the Scroll: Craft Banner Ads That Convert for CPG and Grocery Retail
Grabbing a shoppers’ attention online is crucial. But with banner blindness on the rise, how do you create ads that truly stand out and drive sales? Here’s how to create banner ads that convert: 1. Beyond “Buy Now”: CTAs that Connect with Shoppers Forget generic CTAs. To truly engage grocery......
February 10, 2025 -
The High Cost of Inaccurate Data: How Grocery Retailers Are Losing Millions
What happens when that data is inaccurate, outdated, or incomplete? The consequences can be devastating. The Price of Poor Data Incorrect data can lead to: The Cost in Real Numbers The impact of poor data is not just anecdotal. Here are some statistics that highlight the financial burden: Turning the......
January 29, 2025 -
HIPAA-Compliant Channels: Navigating the Digital Landscape with Patient Privacy in Mind
The digital age offers incredible opportunities for patient recruitment, but it also presents unique challenges for maintaining HIPAA compliance. This article explores the nuances of navigating the digital landscape while safeguarding patient privacy, providing practical tips and guidance for using various online channels effectively and ethically. Social Media: Email Marketing:......
January 29, 2025 -
Permission-Based Marketing: Building Trust and Engagement While Respecting Patient Privacy
In the healthcare industry, trust is paramount. When it comes to marketing, especially to patients with sensitive health information, obtaining proper authorization is not just a legal requirement—it’s an ethical imperative. This article explores the nuances of permission-based marketing in the context of HIPAA, guiding you to build trust and......
January 20, 2025 -
Beyond Demographics: Why Precise Customer Data is Key to Grocery Retail Success
While traditional demographics provide a basic understanding of your customer base, they fall short in today’s data-driven world. To truly thrive, grocery retailers need to move beyond simple age and gender segments and leverage the power of precise customer data. The High Cost of Inaccurate Data According to Gartner, “poor......
January 20, 2025 -
Decoding HIPAA for Marketers: A Plain-Language Guide to Compliance in Patient Recruitment
HIPAA can feel like a minefield for marketers, especially those involved in the sensitive area of patient recruitment. But fear not! This article breaks down the complexities of HIPAA into easy-to-understand terms, empowering you to navigate the regulations with confidence and protect patient privacy while achieving your marketing goals. HIPAA:......
January 10, 2025 -
Revving Up Referrals to Ignite Dealership Growth
Customer loyalty and word-of-mouth marketing can make the difference between a bad month and a great month. As an Automotive Advertising Agency with over 20 years in business, we have witnessed the transformative power of referral programs. A well-crafted referral program acts as a catalyst, driving referrals, increasing brand awareness,......
January 9, 2025 -
Healthcare and Medical Trials: A Prescriptive Approach to Referrals
As a marketing and advertising agency, we always look for new ways to help our clients acquire customers and build their businesses. In the healthcare industry, referral programs are invaluable for driving growth and fostering patient loyalty. Let’s delve into the critical elements of a successful healthcare referral program. Clear......
January 9, 2025 -
A Recipe for Advocate Success (and How We Can Help)
CPG brands and retailers are working within tight margins and fierce competition. And when grabbing consumer attention is harder than ever, having a solid advocate program is essential. At Diamond Media Solutions, we understand the unique challenges CPG brands face. We know that customer acquisition cost (CAC) can make or......
January 7, 2025 -
From Scroll to Showroom: How Facebook Event Campaigns Sell More Cars
Making sure your dealership stands out requires more than traditional advertising. Facebook event campaigns are a game-changing strategy to engage local buyers, increase showroom traffic, and boost sales. By combining advanced targeting, expert BDC management, and real-time reporting, these campaigns redefine how dealerships can attract and convert leads. What Makes......
December 17, 2024 -
Word-of-Mouth Magic: Why Your Home Services Business Needs a Referral Program
The home services industry thrives on trust and reputation. In a world of online reviews and neighborhood recommendations, what could be more powerful than a glowing referral from a satisfied customer? At Diamond Media Solutions, we understand the unique challenges you face. Building a loyal customer base and keeping those......
December 10, 2024 -
The Continual Rise of Online Car Buying: Analyzing the Factors Driving the Shift to Online Car Sales
The automotive industry is undergoing a transformation as consumer behavior continues to shift toward online car buying. What was once considered a purchase requiring a hands-on, in-person experience has rapidly evolved into a predominantly digital process. The convenience and accessibility offered by online platforms have pushed dealerships to adapt to......
December 2, 2024 -
Your Social Media Graphics Are More Important Than Ever
For many businesses, social media marketing has moved from the status of complimentary add-ons to more traditional media into the forefront of prospect engagement and cultivation. Plus, in recent years, social media has expanded into a vast, lightning-fast landscape of millions of posts and teeny tiny attention spans. You have......
November 22, 2024 -
Hyperlocal Marketing to Increase Automotive Sales
Using location-based advertising for Automotive dealerships has changed the way they are able to reach people. Location plays a critical role in a car buyer’s decision-making process. Most people prefer to purchase vehicles from nearby dealerships for convenience and post-purchase services like maintenance and repairs. Here’s how Diamond Media Solutions......
November 20, 2024 -
Driving Leads: The Role of Email Marketing in Automotive Sales
For dealerships and automotive service providers, Email marketing is not just a communication tool—it’s a revenue-driving strategy used to engage with in-market buyers, nurture leads, and drive sales, whether you’re reminding a customer about their next service or promoting the latest models, a well-executed email campaign can make the difference......
November 1, 2024 -
Crafting Compelling Referral Offers: A Guide to Success
Referral programs are great for businesses to expand their customer base and increase brand loyalty and by incentivizing customers to share their positive experiences, you can generate valuable leads and drive sales. But what makes a referral offer genuinely compelling? Let’s dive into the key elements that can help you......
October 18, 2024 -
A Heartfelt Approach to Leadership
As the CEO of a women-owned, family-owned business, I’ve always believed that our company’s greatest asset is our people. That’s why we’ve built a culture that goes beyond the traditional 9-to-5. We understand that our employees are more than just coworkers. They’re family members, friends, and individuals with lives outside......
October 11, 2024 -
Revving Up Sales: How In-Market Audience Targeting Transforms Automotive Advertising
Automotive advertisers are constantly pressured to maximize their marketing efforts and drive more sales. Gone are the days of broad, untargeted campaigns hoping to catch the attention of potential buyers. Today, the key to success is precision—reaching the right people at the right time. This is where in-market audience targeting......
October 9, 2024 -
How to Optimize Your Digital Advertising Campaigns for Maximum Impact
Optimizing your advertising campaigns is crucial for driving results, but with so many moving parts it can feel overwhelming. From setting clear goals to leveraging the right metrics and staying on top of technology updates, success is all about having a focused strategy. Let’s break down a few key steps......
October 9, 2024 -
Experiential Retail: Creating Memorable In-Store Grocery Shopping Experiences
Grocery stores are no longer just places to buy food—they are becoming destinations where customers seek new sustainably made products, the best deals, or the highest quality products, all while having a glass of wine or beer while walking around. The concept of experiential retail is transforming stores’ operations, shifting......
October 7, 2024 -
Personalization and Customization: A Winning Strategy for CPG and Grocery Retailers
Standing out requires more than just quality products and competitive prices. It demands a deep understanding of customers and their individual needs. Personalization and customization are powerful tools for CPG and Grocery retailers to foster customer loyalty, increase sales, and drive growth. Leveraging Loyalty Programs for Personalized Offers Loyalty programs......
September 30, 2024 -
The Omnichannel Grocery Experience: A Customer-Centric Approach
Consumers expect a seamless shopping experience that goes beyond the traditional boundaries of brick-and-mortar stores. Grocery retailers are no exception. To stay competitive and meet customer demands, it’s imperative to embrace an omnichannel approach that seamlessly blends in-store and online shopping. What is Omnichannel Grocery Shopping? Omnichannel grocery shopping is......
September 20, 2024 -
The Power of In-Store Promotions: What Works and What Doesn’t.
Attracting and retaining customers requires more than just great products and competitive pricing. In-store promotions have become a powerful tool for retailers to drive sales, increase foot traffic, and enhance customer engagement. However, not all promotions are created equal. To maximize their impact, retailers must understand what works and what......
September 20, 2024 -
Transparency and Trust in Grocery Retail and Consumer Products
With politicians and influencers using buzzwords like “Big Pharma” and “Big Ag” and medical reports of microplastics rising, consumers are more informed than ever and want to know exactly what they’re putting in their carts—and eventually, on or in their bodies. As consumers become more discerning about what they buy......
September 6, 2024 -
Decoding the Back-to-School and Cold & Flu Season Shopper: Winning Strategies for Retailers and Brands
The back-to-school season is synonymous with the start of a new year, packed lunches, and early mornings. But it’s also the sign of something less desirable: the cold and flu season. As sniffles and coughs start circulating, consumer behavior shifts dramatically, presenting challenges and opportunities for retailers and brands in......
August 23, 2024 -
The Power of Direct Mail for Automotive Dealerships
Automotive dealerships face fierce competition, and standing out requires more than just a robust online presence. Traditional direct mail remains a powerful tool for driving showroom traffic, promoting specials and offers, and ultimately selling more cars. Direct mail marketing, when executed correctly, can help dealerships connect with their target markets,......
August 22, 2024 -
Engage and Grow Your Patient Base with Direct Mail Campaigns
In the healthcare industry acquiring new patients and retaining existing ones is essential for the growth and success of local medical practices. Direct mail marketing offers a powerful and effective way to reach your target audience, promote your services and special offers, and establish a strong presence in your community. ......
August 19, 2024 -
Direct Mail Marketing: A Game-Changer for Home Service Providers
Direct mail marketing is a powerful tool for local home service companies, offering a tangible and personal way to connect with potential customers. Unlike digital ads that can be overlooked, a well-designed postcard or flyer captures attention and conveys your message directly into the hands of your target audience. Here......
August 13, 2024 -
The Power of Display Advertising Strategies for Home Service Providers
Home service providers, from plumbers and electricians to landscapers and cleaning services, are finding that targeted display advertising can significantly influence consumer decisions and convert new customers. Utilize these key tactics of display advertising to reach your ideal customers effectively! Zip Code and Geo-Fencing Targeting Zip code targeting enables home......
July 30, 2024 -
Key Digital Advertising Tactics to Influence Consumer Buying Behavior for CPG Brands
Consumer Packaged Goods (CPG) companies are constantly looking for ways to influence consumer buying behavior and drive purchases, both in-store and online. We have worked with companies big and small to help reach their ideal customers and boost sales utilizing a few key tactics! OTT Advertising and how it could......
July 19, 2024 -
Adapting to the Digital Shift: Leveraging Email Marketing for E-commerce Success
As retail continues shifting from physical storefronts to online platforms, adapting your digital presence has become essential. This transition is not just about staying connected with your customers; it’s a strategic move to drive traffic back to your website and increase conversions. Every closed storefront offers an opportunity to connect......
July 19, 2024 -
The Influence of Display Advertising in the Automotive Industry
In the competitive automotive industry, staying ahead requires marketing strategies that influence consumer buying behavior and increase sales. Display advertising offers dealerships the ability to reach potential buyers with precision and impact and we have had success driving showroom traffic and tracking those conversions with these tactics! In-Market Audience identifies......
July 5, 2024 -
Optimizing Email Graphics: Formats for Maximum Deliverability and Engagement
When designing email campaigns, you want to create something that is visually appealing and promotes engagement with your call to action. Graphic image files can play a crucial role. They enhance the aesthetics, help convey your message most effectively, and promote your brand. However, email coding is its own animal,......
June 26, 2024 -
High Spirits and High Sales: Craft a Winning Q4 Marketing Strategy for the Restricted Industry
The holiday season and end-of-year festivities will be here before we know it! Q4 is filled with celebrations, holidays, and social gatherings that significantly increase consumer consumption of products that help us celebrate fun times and deal with difficult in-laws. This season presents a prime opportunity to increase advertising and......
June 26, 2024 -
Rev Up Your Q4: Marketing Strategies to Drive Sales
Thinking about Q4 in the automotive industry is difficult when we live in monthly sales initiatives. Still, as the final quarter of the year approaches, automotive dealerships must ramp up their marketing efforts to drive consumer buying and maximize sales during the competitive time of year. When done correctly, the......
June 21, 2024 -
OTT: A New Era for Restricted Category Businesses
Streaming platforms have emerged as powerful channels for advertising. This shift is particularly impactful for the restricted category industry where traditional advertising avenues face significant limitations. OTT platforms offer unparalleled advantages, enabling business owners to navigate regulatory complexities while effectively reaching their target audiences. One of the most significant advantages......
June 21, 2024 -
OTT Advertising: A Competitive Edge for Home Service Businesses
The shift from traditional cable TV to streaming services is more pronounced than ever. Consumers are changing the way they receive information and home service businesses need to adapt to maintain visibility and relevance. OTT presents a dynamic and powerful tool for reaching potential clients more effectively and efficiently than......
June 14, 2024 -
Driving Digital: The Power of OTT Advertising for Car Dealerships
Traditional commercials on TV have long been a staple in automotive advertising. However, the rise of streaming media platforms presents a new frontier for dealerships to explore. OTT streaming can significantly enhance how dealerships engage with potential customers. Let us help with the transition from traditional commercials to OTT advertising,......
June 10, 2024 -
Navigating the Shift from Traditional Commercials to OTT Advertising in the CPG Industry
In the world of advertising, Over-The-Top (OTT) platforms have emerged as a force, offering distinct advantages over traditional TV commercials, especially within the Consumer Packaged Goods (CPG) industry. Understanding how to leverage these platforms can significantly enhance your brand’s visibility and engagement. Explore the transition from traditional commercials to OTT......
June 10, 2024 -
The Financial Sector’s Digital Shift: Why OTT Advertising Wins
With its complex array of products and services, the financial industry has traditionally relied on conventional advertising channels such as print, television, and online banners. However, the rapid shift in consumer media consumption patterns, particularly towards Over-The-Top (OTT) platforms, presents a new and compelling avenue for financial services marketing. OTT......
June 4, 2024 -
Q4 Marketing Planning for the CPG Industry
The last quarter of the year is a whirlwind for CPG companies. Starting with Halloween and ending with New Year’s, each holiday party showcases abundant spreads of delicious foods and drinks. This blog will delve into the essential components of effective Q4 marketing planning for CPG brands, ensuring that your......
June 4, 2024 -
How AI is Revolutionizing SEO in 2024 and Beyond
Search Engine Optimization (SEO) remains a cornerstone of online visibility and success. As we move into 2024, the advent of Artificial Intelligence (AI) is reshaping the SEO horizon, offering new opportunities and challenges for marketers and content creators alike. This article delves into AI’s transformative impact on SEO and provides......
April 18, 2024 -
Unveiling the Power of Audience Targeting in the CPG Industry
Audience targeting emerges as a critical strategy, enabling CPG brands to connect with consumers most likely to be interested in their products. This blog post delves into audience targeting within the CPG industry, offering insights to drive brand growth and consumer loyalty. Audience targeting identifies and reaches specific groups of......
April 18, 2024 -
AI Impact on Your Search
Integrating AI into search engines dramatically altered how they comprehend user intentions and deliver localized search results. Google’s cutting-edge AI capabilities enable highly personalized recommendations for queries such as “best outdoor activity near me,” drawing on a user’s historical preferences, online activities, reviews, and real-time data like current wait times......
April 12, 2024 -
Audience Targeting for the Home Services Industry
Being successful in the home services industry requires more than just understanding your audience; it takes innovative strategies to reach them with precision and personalization, especially in an industry as varied and competitive as home services. This blog post dives into not only identifying your target audience but also how......
April 9, 2024 -
The Art of Precision: Mastering Audience Targeting in the Financial Industry
Financial institution leaders are recognizing the importance of implementing audience-targeting strategies to reach potential clients more effectively. This approach not only enhances customer acquisition and retention but also significantly boosts the return on investment (ROI) for marketing campaigns. By leveraging data-driven insights to target individuals based on household income, credit......
April 8, 2024 -
Mastering Email Open Rates in 2024: The Ultimate Guide for Consumer-Facing Companies
When every click matters, and every open counts, mastering the art of email marketing has never been more crucial. The challenge for business owners and executives in high-stakes industries is to cut through the noise and make an impact. Dive into the nuances of conquering email open rates and polishing......
April 5, 2024 -
Google’s Q1 2024 SEO Updates
Google recently unveiled its March 2024 Core Update, a comprehensive adjustment to its search algorithm. This update introduced several spam updates and integrated its helpful content system into the core ranking framework. It could take over a month to complete and deploy. Google’s new core ranking mechanisms are expected to......
April 5, 2024 -
From Browsing to Buying: Mastering Audience Targeting in Automotive
The ability to precisely target potential customers can be the difference between a dealership that thrives and one that merely survives. Audience targeting is not just a buzzword; it’s a strategy that enables dealerships to reach individuals actively in the market for a new or used vehicle. By leveraging data......
April 3, 2024 -
SEO’s Importance for Restricted Industries
In the world of restricted industries such as cannabis, CBD, and alcohol, standing out in a crowded market is more crucial than ever. For business owners and marketing managers navigating the complexities of these sectors, the quest for visibility and customer engagement often leads to a maze of regulatory constraints......
March 29, 2024 -
Diamond Discussions: Three Problems With Current AI-Generated Photography Technology
Images generated by Artificial Intelligence are rapidly turning up in the cultural zeitgeist. As the general public becomes introduced to these images, it is a common belief that these images could replace art and photographs altogether, or at least make it difficult to distinguish between the two. However, there are......
March 21, 2024 -
Transform Your Business with SEO: The Essential Success Strategy
In the CPG industry, staying ahead of the curve is not just an option; it’s a necessity. With marketing managers constantly seeking innovative strategies to propel their brands forward, the importance of Search Engine Optimization (SEO) cannot be overstated. SEO is the secret ingredient that can significantly amplify your brand’s......
March 15, 2024 -
Home Services: Why SEO is the Secret Ingredient Your Business Needs for Success
In the digital age, where the internet serves as the first point of contact between consumers and businesses, having a robust online presence is not just an advantage—it’s a necessity. For companies in the Home Services Industry, from plumbing and electrical services to lawn care and interior design, leveraging Search......
March 7, 2024 -
Navigating the Aisles of Success: Leveraging Consumer Shopper Data in the CPG Industry
In the competitive world of Consumer Packaged Goods (CPG), understanding the nuances of consumer behavior is more than a strategic advantage—it’s essential for survival. As preferences evolve and new trends emerge, the ability to harness consumer shopper data can significantly differentiate a brand in crowded marketplaces. But what is consumer......
February 23, 2024 -
Elevating Marketing in the Cannabis Industry Through Consumer Shopper Data
Understanding Consumer Shopper Data in Cannabis Consumer shopper data within the cannabis industry encompasses a wide spectrum of information gathered from consumer interactions. This includes purchasing patterns at dispensaries, online browsing behaviors, social media engagements, product reviews, and feedback from loyalty programs. It offers insights into consumer preferences, from specific......
February 20, 2024 -
Driving Success with Consumer Shopper Data: A Guide for the Automotive Industry
In the fast-paced world of the automotive industry, where preferences shift as quickly as the latest models roll off the production line, leveraging consumer shopper data has become an essential gear in the engine of marketing strategies. This data isn’t merely a collection of statistics; it represents a deep dive......
February 19, 2024 -
Maximize Your Email Deliverability: Adapting to Google and Yahoo’s 2024 Email Authentication Standards
Google and Yahoo are revolutionizing email security by introducing stringent authentication requirements as you are reading this blog. As an email marketer or business owner, understanding these changes is crucial for maintaining high email deliverability rates and ensuring your communication reaches its intended audience. This guide focuses on the essential......
February 8, 2024 -
Conquest Email Marketing: Measuring Success in the Financial Industry
Conquest email marketing has become a formidable asset, especially for enterprises within the financial sector. This tactical method empowers financial institutions to pinpoint specific audiences accurately, fostering increased engagement and conversions. Within this article, we will explore the intricacies of conquest email marketing and outline effective metrics for measuring success.......
January 30, 2024 -
Diamond Discussion: Why Personalization in Marketing is Key to Success in 2024
One strategy that has proven to be indispensable is marketing personalization. Leveraging data to target and retarget leads with tailored brand messages, personalization has become the key to a successful marketing campaign. In this blog, we will delve into why personalization is crucial for success in 2024 and explore effective......
January 22, 2024 -
Conquest Email Marketing: Measuring Success – Medical
In the medical industry, everything is about precision. From finding your next patient to patient diagnosis, the medical field is not about the numbers game; it’s about being right 100% of the time. Conquest email marketing allows medical practices to tailor their messages and audience to specific psychographics, demographics, and......
January 21, 2024 -
Maximizing Email Marketing for CPG Brands: A Practical Guide
The Magic of Email Marketing in the CPG World Email marketing isn’t just a tool; it’s a gateway to building lasting relationships with your customers in the consumer packaged goods (CPG) industry. It’s about staying in touch, building trust, and creating a bond beyond the product. This guide is your......
January 19, 2024 -
Conquest Email Marketing: Measuring Success – Restricted industries
Alcohol, Spirits, CBD, and Cannabis industries face unique hurdles in finding new potential customers as they are categorized as “Restricted Categories” which significantly reduces their marketing capabilities. Often relying on expensive advertising campaigns, many companies find these tactics cost-prohibited and focus on organic and word of mouth for growth. However,......
January 9, 2024 -
Conquest Email Marketing: Measuring Success in the Home Services Industry
In the competitive landscape of the Home Service industry, the key to sustainable growth lies in effective marketing strategies. Conquest Email Marketing has emerged as a powerful tool, allowing these businesses to target potential customers precisely. In this blog post, we’ll explore how measuring success in Conquest Email Marketing is......
January 3, 2024 -
Driving Success: Email Marketing in the Automotive Industry
In the ever-evolving world of automotive marketing, conquering the competition requires strategic and targeted efforts. One tool that has proven its impact is Conquest Email Marketing for 3 reasons for any automotive dealerships and service centers. One of the key strengths of Conquest Email Marketing lies in its ability to......
December 28, 2023 -
Conquest Email Marketing: Measuring Success in the CPG Industry
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, the need for targeted and effective marketing strategies has never been more critical. Conquest Email Marketing stands out as a powerful tool for CPG businesses, allowing them to connect directly with their target audience. In this blog post, we’ll......
December 27, 2023 -
Diamond Discussion: Designing an Effective Landing Page
Ok, you’ve got a great email design and you’ve followed our tips to make more people click. Now here is a great way to drive even more conversions from that email; an effective landing page. A landing page is an isolated and very concise web page built specifically to complement......
December 26, 2023 -
Diamond Discussion: Guard Your Online World: The Power of Strong Passwords
In today’s digital age, protecting your online accounts is more crucial than ever. One of the best defenses against cyber threats is creating a robust password. Ensure your password is tough to crack by making it a minimum of 12 characters. If you’re struggling to think of one, consider using......
December 14, 2023 -
Is SEO Still Relevant in 2024?
In the ever-evolving digital landscape, businesses and marketers frequently question the relevance of certain strategies. One of the most commonly debated topics is SEO (Search Engine Optimization). As we step into 2024, it’s time to address the elephant in the room: Is SEO still relevant? The simple answer is a......
November 10, 2023 -
The Future of Consumer Data in Digital Marketing
We live in an age where information is gold. The intricacies of our preferences, behaviors, and choices are now more valuable than ever. This treasure trove? It’s none other than “consumer data.” As we advance in the digital realm, the importance and utility of this data cannot be understated. But......
November 7, 2023 -
Can You Track Conversions in OTT/CTV?
Can You Track Conversions in OTT/CTV? A Comprehensive Guide for Business Owners and Marketers In the ever-evolving landscape of digital advertising, over-the-top (OTT) and connected TV (CTV) have emerged as essential platforms for brands looking to reach their target audience. But a common question posed by business owners and marketing......
October 24, 2023 -
What Is Omnichannel Marketing Vs. Multichannel Marketing?
“Omnichannel Marketing” and “Multichannel Marketing” may sound complicated or even the same thing, but don’t worry! We’re going to break them down so they’re easy to understand. What is Multichannel Marketing? “Multi” means many, so it’s utilizing multiple or many ways to talk about your product or services. You may......
October 5, 2023 -
How Digital Out-of-Home (DOOH) Advertising Supercharges Your Entire Marketing Ecosystem
In today’s fast-paced digital world, marketers constantly seek the most effective strategies to stand out. While online advertising often takes the limelight, it’s crucial not to overlook the untapped potential of Digital Out-of-Home (DOOH) advertising. Far from being just another buzzword, DOOH is an essential component that can amplify your......
September 28, 2023 -
The Imperative of Omni-Channel Marketing for a Successful Q4 in a Noisy Consumer Landscape
The holiday season is critical for businesses, often making or breaking annual revenue goals. As Q4 approaches, it’s essential to implement a robust marketing strategy to capture consumer attention and wallet share. Amidst the flurry of messages and advertisements vying for consumer attention, a cohesive and effective omnichannel marketing strategy......
September 26, 2023 -
The Untapped Power of Direct Mail in the Automotive Industry
Listen up, marketing managers, general managers, and owners in the automotive space. We’re talking about an age-old method with a modern twist. Direct mail. It’s not dead, far from it. The Myth: Direct Mail is Dead You’ve heard the myths. “Print is dead.” “Everything is digital now.” But let’s bust......
September 22, 2023 -
The Untapped Potential of Longer Incentive Programs
A Guide for Brands Seeking Higher Sales In today’s competitive marketplace, brands continuously look for effective ways to boost sales and customer engagement. One key strategy is using incentive programs, which have been proven to impact consumer behavior significantly. But what’s the optimal duration for these programs? Our extensive research......
September 22, 2023 -
Leverage the 47% Surge in Consumer Rebate Redemptions to Maximize Your Q4 and Holiday Marketing ROI
As we gear up for the all-important Q4 and holiday marketing season, marketers need to stay ahead by tapping into emerging industry trends. One such trend that can’t be ignored is the incredible 47% surge in consumer rebate redemptions over the past year. The advantages of rebate strategies are numerous,......
September 19, 2023 -
Navigating the Murky Waters of Influencer Marketing: Untrustworthy Metrics, Invalid Traffic, and How Our Vetting Process is Changing the Game
In the expansive world of digital marketing, influencer marketing has become a buzzword that many brands latch onto. With the lure of instant visibility and a vast reach, influencer marketing seems like the golden ticket to your brand’s success. However, like many things that glitter, not all aspects of this......
September 14, 2023 -
How Adding Specific Landing Pages to Digital Campaigns Will Improve the Effectiveness of the Entire Campaign
Navigating the vast realm of digital marketing can feel daunting, but one component consistently stands out for its effectiveness: the landing page....
August 17, 2023 -
Avoiding the Top 5 Mistakes When Hiring Advertising Agencies
In today’s fiercely competitive business landscape, effective advertising plays a pivotal role in the success of any company. Hiring the right advertising agency can be a game-changer, propelling your brand to new heights and increasing your bottom line. However, making the wrong choice can lead to wasted resources, missed opportunities,......
August 17, 2023 -
Unlocking the Power of Direct Mail: Effective Strategies to Boost Your Database Outreach
In today’s digital age, direct mail might seem like a thing of the past. However, when used strategically, it can be a powerful tool to engage your audience and achieve remarkable results. This article will explore how to make direct mail to a database more effective. By optimizing your approach......
August 14, 2023 -
Adding Coupons to Digital Marketing: Elevate Your Campaign’s Effectiveness
In the age of digital marketing, standing out in a sea of competitors can be challenging. However, one strategy that’s often overlooked but packs a punch is the use of coupons. Combining the timeless allure of discounts with the dynamic reach of digital platforms, adding coupons to your digital marketing......
August 7, 2023 -
Making Direct Mail Stand Out: Unleashing the Power of Creativity, Color, Incentives, and More
Direct mail remains a powerful tool in the marketing arsenal of many businesses. Despite the surge of digital advertising, direct mail continues to offer a tangible, personalized connection with customers. But the sheer volume of mail that people receive can render some efforts invisible. So, how can your company’s direct......
July 25, 2023 -
How the Quality of the Prompt Impacts Results with AI Tools
As we enter the era of artificial intelligence, we are witnessing the impact this technology has with the increasing number of new applications on the market every day. The key to harnessing AI tech is the prompt,” which is an essential component of these AI applications, particularly in natural language......
July 20, 2023 -
How to Make More People Click on Your Emails
Do you ever wonder why people are not clicking on your emails? You might be sending really interesting and useful things, but still, they don’t seem to get the attention they deserve. Don’t worry! We’re here to help you understand how to make your emails more effective. First, let’s understand......
July 19, 2023 -
Diamond Discussions: Christmas In July 2023
Mastering Your Q4 Holiday Marketing: Strategies for Success and Staying Ahead The Q4 holiday season is a crucial time for businesses to capitalize on increased consumer spending and boost their revenue. With the right marketing strategies, companies can leverage the festive spirit and increased consumer spending to boost their revenue......
July 19, 2023 -
5 Reasons Why Direct Mail is Making a Comeback- FAQ
Are you looking for a way to stand out from the competition and reach your audience in a personalized and memorable way? Direct mail may be the answer you’ve been searching for. Our team of experts can help you create a successful direct mail campaign tailored to your business needs.......
June 13, 2023 -
Success Story: My Parts Store
We love success stories, and we are overjoyed to share one from one of our most recent client partners, My Parts Store (MyPartsStore.com)....
June 5, 2023 -
Master Work-Life Balance in the Digital Age: 7 Tips for a Happier Life
In this blog post, we'll go over seven tips you can use to better balance you time between your personal and work lives....
June 5, 2023 -
5 Things to Look for When Hiring an Agency Partner
Are you considering teaming up with a marketing firm that can assist you in your endeavors? Choosing the correct partner for your company is a significant decision, and before you make that choice, it is essential to pay careful attention to several important aspects. In this piece, we’ll go over......
May 19, 2023 -
The Art of Timing: When Should I Start Advertising for Father’s Day?
Father’s Day is a special occasion to celebrate the father figures in our lives. It’s a perfect opportunity for businesses to reach customers and showcase their products and services. But when is the best time to start advertising for Father’s Day? In this comprehensive guide, we will break down the......
May 16, 2023 -
Guarding the Goldmine: The Importance of Consumer Data Privacy in Marketing
In a world where data has become the new currency, marketers are constantly on the hunt for valuable information that can help them better understand their target audience. However, as businesses collect and utilize consumer data, they must also be mindful of data privacy. In this FAQ, we’ll delve into......
May 5, 2023 -
What is OTT/CTV?
How we take in information and entertainment has undergone profound transformations in the modern era. Subscriptions to traditional cable and satellite TV services are becoming increasingly obsolete, welcoming the age of OTT and CTV! These digital streaming platforms have completely transformed the way that we watch television and gain access......
April 28, 2023 -
Boost Your Mother’s Day Campaigns: 5 Expert Strategies for Unforgettable Results
Mother’s Day is just around the corner, and with it comes a golden opportunity for marketers to create campaigns that truly stand out. To help you achieve remarkable results this Mother’s Day, we’ve compiled a list of expert strategies that will elevate your marketing game. Know Your Audience and Segment......
April 7, 2023 -
Employee Growth at Diamond Media Solutions
Investing in the growth of our team members not only benefits them but also enables us to provide exceptional service to our clients and stay at the forefront of our industry....
April 4, 2023 -
Diversity, Equity, and Inclusion at DMS
At Diamond Media Solutions, we are committed to fostering a culture of diversity, equity, and inclusion (DEI) in every aspect of our operations....
April 4, 2023 -
The Positive Impact of AI on Advertising
In today's digital era, advertising has become more data-driven. In this blog post, we'll be reviewing how AI is already positively impacting advertising....
April 4, 2023 -
Work-Life Balance in 2023
We strive to create an environment that promotes a healthy work-life balance. We understand that our employees have lives outside of work and support them....
April 4, 2023 -
Cannabis usage in the United States
With multiple uses and applications, there is something for every medical to recreational user. But what exactly is the percentage that use cannabis?...
April 3, 2023 -
Smart Bosses Hire Smarter Employees
Smart bosses know that success comes from hiring smarter employees. The smartest CEOs and business owners recognize the power of a good team but acknowledge that shortcomings in the company or issues are ultimately their responsibility. Ego has no place in the hiring process. Smart bosses know that they can’t......
April 3, 2023 -
Partnership vs. Vendor
In today’s digital age, marketing and advertising play an integral role in the success of any business. The right marketing strategy can increase brand awareness, generate leads, and drive sales. However, finding the proper marketing and advertising agency to partner with can be challenging. Many businesses often consider two options......
April 3, 2023 -
What is Corporate Social Responsibility, and Should My Company Adopt It?
Corporate Social Responsibility (CSR) refers to the ethical behavior and actions of companies toward society and the environment. With continued generational changes in the consumer populations, it is becoming an essential aspect of modern business operations. With Millenials and Gen Z becoming the primary drivers of economies companies are adopting......
March 31, 2023 -
AI on Why AI Is Bad for Advertising
I asked ChatGPT to write an article on why AI is bad for advertising: AI is nothing new in marketing and advertising as it has been used for years in the programmatic and ad platform technologies to improve the targeting and timing of ad placements to improve ROI for our......
March 23, 2023 -
Company Culture and Employee Retention
How do you make sure that your team members are happy? How do you get everyone excited about coming to work each day? Read on for some great tips!...
March 20, 2023 -
Should Audiologists Stop Advertising?
2023 is a pivotal year for Audiology Marketers, Practice Owners, and Hearing Clinics around the country. As you all know, the Over-The-Counter Hearing Aid Act of 2022 has created more unique challenges & competition for your business. The media didn’t really do you many favors with headlines like “Finally, Hearing Aids......
February 27, 2023 -
Omnichannel Marketing – Why It’s Important to be Everywhere
If you want to stay competitive, then you need to understand the basics of what omnichannel marketing is all about....
February 23, 2023 -
Understand the Buyer Journey for Your Brand
The process a customer goes through in deciding when and where to purchase an item they are considering is called the buyer journey or the buying cycle. This journey is a multi-step process that encompasses the entire process from awareness of the need, through the consideration and exploration phase, and......
February 23, 2023 -
What Is A “Negative” Buyer Persona?
You will often hear about buyer personas, but understanding your “negative buyer persona” and how to use this persona to your advantage could have an even more significant impact on your marketing performance. Why use negative buyer personas? Negative buyer personas are the set of people that are NOT your customers, as......
February 23, 2023 -
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Reddit – Your Untapped Social Media Platform
Discover the untapped potential of Reddit and connect with new potential customers!...
January 23, 2023 -
Five Design Trends you will see in 2023
1. Unrealism: 2023 is going to be dominated by surreal, almost psychedelic imagery. Why use plain, uninteresting stock photography and type when you can twist and bend the mundane into something striking and unexpected? Not only will some imagery be generated by artificial intelligence, but designers will strive to out-do......
December 30, 2022 -
AI and Art: The New Cultural Frontier
When does AI go too far? What are the pitfalls we should look out for when using this tool? Read more and learn how AI is changing our current artistic landscape....
December 23, 2022 -
Secure Your Data In The New Year
You have to secure your accounts! Data breaches, hacking, and phishing scams are rampant. If you wonder if your information has been part of these attacks, the answer most likely is yes and we suggest that you search your email address on Have I Been Pwned? to see how many times and......
December 13, 2022 -
2023 Alcohol Trends
Infused and non-alcoholic Beer, Wine, and Spirits are booming businesses. If infused alcohol is new to you, it isn’t citrus microbrews, it is alcohol that has been infused with THC or CBD. In fact, with 40% of drinking-age adults saying they’re drinking less than they were five years ago even......
December 7, 2022 -
Why Social Media Advertising Shouldn’t Be The Only Way You Market Your Business
Social media works for every business. It’s convenient, easy to get information out quickly, and allows you to reach new and existing customers. The main issue with utilizing social alone is they are limited, even though over 72% of the public use at least one form of social media (Pew,......
December 1, 2022 -
The Buyer Pyramid Explained And Why It Matters
The buyer pyramid describes the portions of the population that could be considered potential consumers for your business. In fact, of the entire universe, on average only 40% of the population is even in need or would want your service but only 3% are ready to buy. So how is......
November 28, 2022 -
Diamond Discussions: Cut Through The Holiday Noise In 2022
You might be starting to think about your holiday marketing, and we are here to give you tips on adjusting your strategies to be successful! Both advertising costs and frequency increase dramatically as we approach the end of the year due to one major thing: the holidays. Not only are......
October 25, 2022 -
Reaching the Prized Millennial Drinking Dollar
Life as a millennial has kind of sucked between multiple once-in-a-lifetime events, but sharing a craft beer with my husband as we walk down the Pinellas Trail with our Goldendoodle puppy does make the grind better! But my little piece of heaven represents how millennials spend their money. From craft......
September 23, 2022 -
Determining Your Campaign Goal
You have a product or a business need in mind for a marketing campaign, and now you need to figure out the goal so you and your marketing team can design a strategy. This is no easy task but is vital to the overall success of your efforts. Without a......
September 16, 2022 -
Tips For Upcoming Open Enrollment
It’s getting to be that time of the year, the open enrollment period for your health insurance. Whether you have health insurance through your employer or are covered by an individual plan on the Health Insurance Marketplace, most open enrollment periods are happening between now and the end of the......
September 7, 2022 -
Importance of Onboarding Every Campaign, Even Repeat Customers!
I last wrote about our internal processes and how they have helped us time and time again to retain our clients! In my position specifically, but also overall in the business model of Diamond Media Solutions one of the most important processes is the onboarding of every campaign. Onboarding new clients......
September 6, 2022 -
How is Consumer Data Compiled?
It is extremely important that anytime a company uses data, that we are mindful of the consumer’s privacy and considerate to the amount of marketing they might be receiving. As marketers you will never want to overwhelm a potential customer to they point they are feeling harassed. You will also......
September 6, 2022 -
Choosing Your Campaign KPI
KPI stands for Key Performance Indicator which measures the performance of how your company is performing at achieving a specific goal. Regardless of the department, there are all goals that the company hopes to meet. From marketing goals of seeing a return on their advertising spend, to the operations reducing......
September 6, 2022 -
Metaverse – The New Marketing Frontier?
Virtual and Augmented Reality are finally having their moment as Facebook’s Metaverse, Oculus Quest, and cryptocurrencies infiltrate everyday conversations. But as these technologies are no longer the thing of SciFi movies, what exactly do they mean for businesses and marketers? Is it just hype, or will we see a real......
August 15, 2022 -
Heard
Managing a team isn’t easy. Personalities conflicts, client hurdles, and personal or home issues spilling into the workplace causes headaches for all every manager. But learning how to effectively separate the overwhelming feeling of the revolving door of issues from the response has been one of the hardest things for......
August 11, 2022 -
Diamond Discussions: Comparison of B2B and B2C Marketing
As my coworker Brianna discussed previously, Diamond Media Solutions has been exploring new verticals and expanding our client reach over the last 2 years. Included in that expansion, we are beginning to service clients who wish to market B2B instead of just B2C. To maximize the success for our clients, it......
August 5, 2022 -
Understanding the Legality of Delta-8 THC
The rise in delta-8 THC products in marijuana and hemp marketplaces has increased the availability of psychoactive cannabis products, even in states, territories, and tribal nations where non-medical adult cannabis use is not permitted under law. The popularity of Delta-8 THC started in 2020 and was largely a surprise, driven......
August 2, 2022 -
Three Ways to Grow Your CBD, Marijuana, and Hemp Company
The Canna industry is always a hot topic in politics. With some of the highest search volumes for ‘cannabis’ during the 2016 election season, the topic of cannabis regulations is constantly being discussed and debated. As more states legalize marijuana in different capacities the opportunities for companies to market themselves......
August 2, 2022 -
Reaching the Savvy Millennial Woman
All stereotypical jokes aside, women really are the shoppers of their households. They are the ones that will typically decide when they and their families will try new products and will decide which of their options will help them reach their desired lifestyle. Whether they are shopping for their groceries......
July 27, 2022 -
The Link Between Customer Retention and Company Culture
A company’s ability to grow its book of business cannot and should not rely solely on the sales team’s ability to bring on new clients. There must be an equal or greater emphasis on improving client retention and increasing their revenue as it is much harder to fill a bucket......
July 13, 2022 -
The Lipstick Effect and Consumer Buyer Habits
The Lipstick Effect is an economic term referencing the trend in which women, the primary shoppers in the home, would spend their smaller discretionary funds on luxury lipsticks during times of economic hardship. And as we are already seeing the current economic climate from the long-term consequences of COVID on......
June 13, 2022 -
Customer Retention Through Operation Processes
Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will notice when there are issues across internal team and your internal teams is not on the same page. At Diamond,......
June 7, 2022 -
What Is a Buyer Persona?
Who is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where else they shop, and what their purchasing process look like. For example, let’s say you own a brick-and-mortar pet......
June 2, 2022 -
Employee Self Care
Work can just be stressful sometimes. And for employees, there is a lot of time we have little control over how we can manage our day and the tasks that are required of us. These five tips we use at Diamond Media Solutions to make sure all of our employees......
May 11, 2022 -
Work-Life Balance – What Still Works and What Doesn’t
Living through a global pandemic, inventory shortages, record Inflation, years of lost time with loved ones, slow down in social growth for their children from remote learning, and a looming global war, employees are actively reevaluating what they need in an organization that they trust to support their families’ future......
May 11, 2022 -
Employee Self Care – Management’s Role
As professionals in management positions, we have all felt the mental and physical impact of stress. As our General Practitioners tell us, as supported by recent research from the UN Labor Agency, work-related stress is deadly! The number 1 cause of stress people identified is their jobs. As managers, and......
May 11, 2022 -
Diamond Discussions: Exploring New Verticals
As a marketing agency, especially one with a focus in one specific industry for so long, we understand the difficulties breaking into new verticals....
May 2, 2022 -
Diamond Discussions: Copy That Converts
A tale as old as time, you want to increase your sales and you have two options. Increase your traffic or improve your conversion rates of the current traffic. While neither of these tasks are easy, these simple changes to your social media ads, website, landing pages, or even email......
February 3, 2022 -
Diamond Discussions: 2022 Marketing Trends
As we wrap up another long year, filled with change and innovation, we look to the future. What will 2022 bring for our clients marketing needs? It’s easy to set lofty goals for the new year, and our clients will. But I wanted to see what the marketing environment may......
January 7, 2022 -
IP Targeting: How It Works
What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This numerical address can be used to identify the physical address of the targeted location, allowing companies, like Diamond Media......
October 25, 2021 -
Effective Behavior Targeting Online
Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and offline activities that make up profiles and datasets that marketing and technology companies use to effectively target consumers who may......
October 13, 2021 -
What is private browsing? What does it really do?
Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they are doing what they can to protect their identity online. While there has been incognito mode from Google for several......
September 2, 2021 -
Diamond Discussion: Maintaining Corporate Culture in the Remote Work Environment
Corporate Leaders are faced with reimagining their corporate culture in a world where office rituals and standards no longer exist for most employees. Gone are our casual office conversations, which gave insight into your co-worker’s lives outside of the office. Through these face-to-face conversations, we developed strong bonds and were......
August 30, 2021 -
Why empathy is still crucial for successful marketing
I am consistently amazed at the fast-paced changes in technology and strategies deployed by the marketing industry. Companies such as ours, and yours, must stay agile and forward-thinking in their developments. This is one of the reasons our Diamond Discussions, so we can share important information with each other where......
August 16, 2021 -
How Quality Data Sourcing Can Spell Success For Your Marketing Campaign
Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because they were unaware of the quality of their data until after the campaign has ended and ROI analysis has......
July 29, 2021 -
How to Choose Key Competitive and Consumer Locations
The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID. Now consumers are spending less time in stores and more time online which makes the choosing a list of key......
July 27, 2021 -
Diamond Discussions: Prepayment of Child Tax Credit
As part of the last stimulus package that was passed in January, there was a provision in the law that allowed for the prepayment of 50% of the child tax credit in advance instead of it being used when you file your taxes at the end of the year. The......
July 13, 2021 -
Diamond Discussions: Company Culture
A company’s culture is so much more than just a selling point during the recruiting and hiring process. Your company culture encompasses the workplace values, and overall vision that drives your company forward and inspires employees to give your customers the best possible experience. Customer experience is more important than......
June 14, 2021 -
iOS Update and Its Impact On You
The advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this update does have a significant impact on advertising. It is estimated that 10%-15% of iOS users will continue sharing their......
May 7, 2021 -
Diamond Discussions: Subject Line Do’s and Dont’s
These days, our inboxes are flooded with emails ranging from order confirmations, newsletters, and still promotional emails from companies. But how do you make your email stand out from the rest? This was an issue I ran in to when I first started with Diamond. The email subject line. It......
May 6, 2021 -
Tips for a more secure password on World Password Day
It’s national password day and let this be your sign to change every one of your passwords! It seems like every day, we hear about a new data breach where hackers steal our personal information such as emails, phone numbers, passwords, social security. Have I Been Pwned? It is a......
May 6, 2021 -
MAY THE 4TH BE WITH YOU
Through the years, we’ve found that our clients are just as big of Star Wars fans as we are! Our creative teams strive to use The Force each day to come up with engaging ideas and designs that are out of this world! For this Star Wars Day, we thought......
May 4, 2021 -
Diamond Discussions: Fancy Marketing Tech Buzzwords
There are many new buzzwords right now as big companies like Google, Apple, and Facebook are making significant changes to how they track, identify, and allow business and marketing professionals to use their users’ information in their marketing efforts. As companies plan the rest of 2021 marketing strategies, we must......
March 30, 2021 -
Noticing Employees in the Remote Age
Diamond Media Solutions is just one week away from the 1st anniversary of the “15 days to flatten then curve” remote working experiment, and what an enlightening year it has been. Sure, there are enormous benefits for the employees and business owners working remotely, but not everyone does well in......
March 12, 2021 -
History of Diamond Design: Vol 1
Ask any seasoned designer to go back and look at their work when they first started their career and you will almost always be met with groans and sighs. Many designers are also caught off guard and tend to avoid looking at very old work they’ve done because, well, it......
March 9, 2021 -
Diamond Discussions: Customer Experience in 2021
The global Pandemic has changed the way every person in the world does their shopping, which requires every business to adapt how they sell their products and run their business. Studies in this article show that as we all transition to this new normal, customers opinions are also changing. Walkers 2020......
February 3, 2021 -
Diamond Discussions: Setting SMART Goals for 2021
Our most recent #DiamondDiscussion was hosted by James, who gave some tips for setting smart goals for ourselves in 2021!...
January 8, 2021 -
Diamond Discussions: Tips for a Deadline Environment
At Diamond Media Solutions, we sometimes work within an intense deadline-oriented environment, especially during our peak times of the month. Although we are known for our innovative and attractive creative, we must also meet hard deadlines to ensure our client’s projects are presented to consumers on time. During these times,......
November 5, 2020 -
Diamond Discussion: Income Tax Planning
Income tax planning is something that everyone should think about when there are changes in your life that have an impact on your income and taxes. It is important to keep up on your tax status to avoid any surprises when it comes time to file your income taxes. Here......
September 30, 2020 -
Diamond Discussions: Building Long Lasting Client Relationships
My Diamond Discussion is on building long lasting client relationships and provided 5 tips on how to do so. I chose this topic because as a Client Success Manager it something that is important to my role and the integrity of our company. Diamond has always focused on the logic......
September 3, 2020 -
5 reasons why you’re probably procrastinating more right now
Procrastination can be a roadblock for anyone, especially during a quarantine when you’re stuck in your home surrounded by endless distractions. As Diamond’s Account Manager James Swanson detailed in his August Diamond Discussion, there are many ways to combat procrastination....
September 1, 2020 -
Diamond Discussions: Ideas
Where do ideas come from? How do we get them? What should we do with them when they arrive? I spent some time pondering these questions and was curious to know if ideas, good or bad, could be formed effortlessly by finding optimal conditions. I found that many great ideas......
August 27, 2020 -
Remembering Steve Hill on His Birthday
It has been an interesting two years to say the least, but as I sit back and reflect on everything that has happened in the world, with my family, and the business, I find myself thinking, What Would Steve Do? Steve Hill, the founder of DMS and my father, passed......
August 19, 2020 -
Time Management And Organization: Working Remote
Everyone is adjusting to the new normal of everyday life during this pandemic and working from home is a new challenge people are facing. James Swanson has put together some techniques to help people manage their time and stay organized while working remote. Some key Takeaways:– Keep a to-do list –......
August 4, 2020 -
Diamond Discussion: Separating Work and Home Life
Almost every working parent these days is facing the same problem: How do you separate home life from work life when they’ve been so entangled now that we work from home? Bryan Whelan gave us some great tips to help create boundaries and manage this delicate balance. See his tips......
July 15, 2020 -
Summertime Parenting & Working From Home
Summer is finally here! School is over and kids don’t have to worry about schoolwork anymore and neither do we as parents. But wait, a lot of us are still working from home and we have our kids at home all day, now with nothing to do. This is me,......
June 18, 2020 -
Diamond Discussions: Caught in a Brainstorm
We’ve all been there. Your boss calls you into a meeting to discuss a strategy to solve a problem. Or perhaps your boss is just trying to gin up new ideas to generate revenue. Or maybe they just want to shift the ol’ paradigm a bit. You know the drill.......
June 2, 2020 -
Shifts In Company Culture
Every company has a certain set of values and principles that guide their team as to the quality of craftsmanship, job effectiveness, and overall quality. Here at Diamond we see ours as a way of life and can be wrapped into a single hashtag: #diamondlife #Diamondlife is a simple philosophy......
May 27, 2020 -
Diamond Discussion: Photo Manipulation
Amber Leto, one of our senior Designers, touches on some of the facts of photo manipulation and how even those of us with the most observant eyes can easily be fooled. This Diamond Discussion was dedicated to her Mom, who believes everything she sees on Facebook is real 🙂 Do you......
May 19, 2020 -
Diamond Discussion: Typeface and You
The term typeface is frequently confused with the term font. Before digital typography, the two terms had more clearly understood meanings. A typeface is the collective name of a family of related fonts. Fonts, however, refer to the weights, widths, and styles that constitute a typeface; like Bold, Italic, Regular,......
May 11, 2020 -
Diamond Discussions: Digging Deep Into Diamonds
In mid-2019, Jayme hill, COO of Diamond Media Solutions, embarked on a re-branding that would reflect the exciting growth and expansion the company was undergoing. The diamond had long been the company’s symbol, and in her consideration of how she wanted that symbol to be represented for the re-brand, she......
April 29, 2020 -
Marketing During a Crisis
Diamond Media Solutions has changed. America has changed. Hell, the world has changed. In case you’ve been living under a rock, I am obviously referring to COVID-19 or the Coronavirus. We have stood (at a safe distance) and watched as a lot of our favorite businesses closed their doors, sporting......
April 10, 2020 -
Diamond Discussions: Five Awesome Tips for Working From Home
Working from home is a reality a lot of us are facing for the first time. So for her Diamond Discussion, Brianna laid out five fantastic tips to help make sure anyone working from home can be as productive as working from the office. Workspace – By now hopefully everyone......
April 6, 2020 -
Creative Challenge: 2020 DMS 1k T-Shirt Design
Last year, as a team-building exercise, we at Diamond Media Solutions decided that our staff could use some fresh air and exercise. We looked at different activities happening in our area such as 5k runs and marathons, but decided 5k runs were full of too much, well, running. So we......
April 1, 2020 -
Creative Challenge: Dodge/Jeep National Campaign
In March of 2019 the design team at Diamond was tasked with the first Designer challenge. We were to choose between a Dodge Charger and a Jeep Wrangler and come up with a new campaign to pitch. I chose the Dodge Charger because I felt like I could take the......
March 30, 2020 -
Diamond Discussions: Everybody’s A Critic
Addressing the production floor, Keith Stewart reviewed the document “DMS Constructive Criticism Guide 2020”. This guide gives step-by-step instructions for reviewing and critiquing artwork created at Diamond Media Solutions and includes terms and definitions as well as helpful web links. Using a mail piece designed by another company that was......
March 24, 2020 -
Creative Challenge: “Steveism” Poster Project
Every month, our designers are given a Creative Challenge project. These projects run as an aside to our day-to-day client jobs and are meant to help broaden our designer’s skills and creativity. To kick off our Creative Challenge feature, we’re proud to present our “Steveism” Poster project! As a tribute......
March 23, 2020 -
Diamond Discussions: Feedback Is Your Friend
All high performing teams are built within an culture that promotes feedback and growth. A culture where people are comfortable asking for and receiving feedback from their peers and leaders, and it can dramatically change how a workplace performs and thrives. Receiving feedback can be uncomfortable for some, but it’s......
March 23, 2020 -
Diamond Discussions: Time Management Tips
From losing those last 5 lbs for summer to learning a new skill, we as humans are designed to always try to improve however, 92% of people fail to achieve their long-term goals. Our Management team here at Diamond Media Solutions found that we could all work on time management......
March 9, 2020 -
Creative as a Service: Cut Through the Noise in 2020
I’ll get right to the point; we live in an age of noise. From the moment you wake up, to right before you close your eyes and shut down for the night, you are a target. From marketing firms to ad buyers to local businesses, everyone is vying for your......
March 3, 2020 -
Diamond Discussions: The New W4 form for 2020
There has been a big change to the W4 Employee’s Withholding Certificate for 2020. The form has been completely redesigned, gone are the number of withholding exemptions we have all been used to using before. Think of it as a mini tax form. The more complicated your taxes are the......
February 7, 2020 -
Diamond Discussions: Achieve 2020 Goals
Setting goals is the easy part, holding ourselves accountable to these goals and helping push each other forward to continue to grow and become better working professionals is where it gets tough. Courtney Gary has a plan....
January 17, 2020