To respond to your right to delete request, the CCPA permits Diamond Media Solutions to verify your identity. We will do this by matching the personal information you supply to the personal information we maintain about you. Given the sensitivity of some of the fraud detection and prevention data we have, we need to have a reasonably high degree of certainty you are the person you claim to be. This will require that you satisfactorily answer a series of authentication questions based on data we have about you. This may also require that you submit certain personal information for us to compare and match to the data we have about you. Upon an email request for the deletion of personal information, a Diamond Media Solutions associate will call you to administer an authentication test in which you will be required to answer specific questions to verify your identity.
Diamond Media Solutions will delete the new information collected as part of the identity verification process as soon as practical after fulfilling your request.
If we are unable to satisfactorily verify your identity, we will either request additional information as permitted by the CCPA or provide a limited response (for example, by providing a report with categories of personal information rather than specific pieces of information). Even assuming a verifiable request, Diamond Media Solutions will retain certain personal information in our data products as necessary to comply with a legal obligation (including ensuring the deletion request is honored and CCPA record-keeping obligations), detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for the activity. In such cases, Diamond Media Solutions will retain only the minimum amount of information that does not qualify for a statutory or regulatory exception, and only use the remaining data for the purposes provided by the statutory or regulatory exception.