Key Digital Advertising Tactics to Influence Consumer Buying Behavior for CPG Brands

Consumer Packaged Goods (CPG) companies are constantly looking for ways to influence consumer buying behavior and drive purchases, both in-store and online. We have worked with companies big and small to help reach their ideal customers and boost sales utilizing a few key tactics! 

OTT Advertising and how it could benefit CPG Brands:

• Wide Reach: OTT platforms attract diverse audiences, allowing CPG brands to reach a broad spectrum of potential customers.
• Targeted Ads: OTT advertising enables precise targeting based on viewer demographics, interests, and viewing habits, ensuring that ads are seen by the most relevant audience.
• High Engagement: With the nature of streaming video content, OTT ads capture viewers’ attention more effectively than static ads.

Example: A snack brand can use OTT advertising to showcase its products during popular TV shows or movies that align with its target audience’s interests, driving both online and in-store purchases.

Geo-Fencing Targeting

Geo-fencing technology involves creating a virtual boundary around a specific geographic area. When consumers enter this area, they receive targeted ads on their mobile devices. This tactic is highly effective for driving in-store traffic and promoting local offers.

Benefits for CPG Brands:

• Local Targeting: CPG brands can target consumers within proximity to retail locations, increasing the likelihood of immediate purchases.
• Personalized Offers: Brands can send personalized promotions and discounts to consumers based on their location and shopping behavior.
• Real-Time Engagement: Geo-fencing allows for real-time engagement with potential customers, making it an ideal tactic for time-sensitive promotions.

Example: A beverage company can set up a geo-fence around grocery stores and send special offers to shoppers who enter the area, encouraging them to purchase their products.

Website Retargeting

Website retargeting involves serving ads to consumers who have previously visited a brand’s website but did not make a purchase. By tracking these visitors, CPG brands can remind them of their products and entice them to complete their purchase.

Benefits for CPG Brands:

• Increased Conversion Rates: Retargeting ads keep the brand top-of-mind, increasing the likelihood of converting visitors into buyers.
• Cost-Effective: Since these ads are targeted at warm leads—people who have already shown interest in the brand—they tend to have higher conversion rates and better ROI.
• Customized Messaging: Brands can tailor retargeting ads based on the specific products viewed or actions taken on the website, making the ads highly relevant.

Example: A skincare brand can retarget visitors who browsed their product pages but didn’t make a purchase, offering them a discount or highlighting positive reviews to encourage them to buy.

Display advertising offers CPG companies a powerful way to influence consumer buying behavior and drive sales. By leveraging specific tactics brands can reach their ideal customers and engage them effectively. Diamond Media Solutions can help you stay ahead in the competitive CPG industry and boost your brand’s visibility and sales.