woman on a laptop computer looking at an email advertisement from an automotive dealership

Driving Success: Email Marketing in the Automotive Industry

In the ever-evolving world of automotive marketing, conquering the competition requires strategic and targeted efforts. One tool that has proven its impact is Conquest Email Marketing for 3 reasons for any automotive dealerships and service centers.

  1. The ability to target individual who are in market to buy or service their vehicle
  2. The ability to measure its effectiveness
  3. The cost 

two computer monitors displaying an email program with automotive advertisement emails

One of the key strengths of Conquest Email Marketing lies in its ability to target your specific buyer. For automotive marketing managers, this means building ideal customer profiles utilizing hyper targeting selects such as ‘In-Market for a SUV,’ ‘Vehicle of Interest,’ ‘Current Vehicle Owned,’ “Credit History”, and ‘Household Income’ allows for a personalized touch. Sending emails based on these selects ensures that your message reaches the right audience, at the right time, increasing the likelihood of a sale for your business.

Reaching the right audience with the right message is great, but now what? Conquest Email Marketing will give you great visibility to your target audience and boost website traffic through clicks. Still, the ultimate metric of success is physical showroom visits to the dealership! Conquest Email Marketing can be integrated with tools that track foot traffic, allowing you to measure the real-world impact of your email campaigns. Offering exclusive incentives for showroom visits, such as test-drive bonuses or VIP dealership events, can entice potential customers to step through your doors, providing a tangible measure of success!

At $2.46 per click with google ad words or $1.10 per direct mail piece sent out, using a quality email partner can provide unmatched ROI. Email marketing starts at a CPM of $8 and when targeting is used effectively, you will see an average click thru rate of 17%.  Email marketing is the most cost effective approach to reach people in your market! 

Identifying customers who are actively considering a vehicle purchase is a game-changer. Conquest Email Marketing can tap into this segment by crafting engaging content highlighting your offerings’ unique features. From limited-time promotions to exclusive test-drive invitations, personalized emails can guide potential customers seamlessly through the sales funnel.

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