Author: Courtney McGilvary

Consumers expect a seamless shopping experience that goes beyond the traditional boundaries of brick-and-mortar stores. Grocery retailers are no exception. To stay competitive and meet customer demands, it's imperative to embrace an omnichannel approach that seamlessly blends in-store and online shopping. What is Omnichannel Grocery Shopping? Omnichannel grocery shopping is a strategy...

Attracting and retaining customers requires more than just great products and competitive pricing. In-store promotions have become a powerful tool for retailers to drive sales, increase foot traffic, and enhance customer engagement. However, not all promotions are created equal. To maximize their impact, retailers must understand what works and what...

Automotive dealerships face fierce competition, and standing out requires more than just a robust online presence. Traditional direct mail remains a powerful tool for driving showroom traffic, promoting specials and offers, and ultimately selling more cars. Direct mail marketing, when executed correctly, can help dealerships connect with their target markets,...

In the healthcare industry acquiring new patients and retaining existing ones is essential for the growth and success of local medical practices. Direct mail marketing offers a powerful and effective way to reach your target audience, promote your services and special offers, and establish a strong presence in your community. ...

Direct mail marketing is a powerful tool for local home service companies, offering a tangible and personal way to connect with potential customers. Unlike digital ads that can be overlooked, a well-designed postcard or flyer captures attention and conveys your message directly into the hands of your target audience. Here...

Consumer Packaged Goods (CPG) companies are constantly looking for ways to influence consumer buying behavior and drive purchases, both in-store and online. We have worked with companies big and small to help reach their ideal customers and boost sales utilizing a few key tactics!  OTT Advertising and how it could benefit...

In the competitive automotive industry, staying ahead requires marketing strategies that influence consumer buying behavior and increase sales. Display advertising offers dealerships the ability to reach potential buyers with precision and impact and we have had success driving showroom traffic and tracking those conversions with these tactics!  In-Market Audience identifies consumers...

Thinking about Q4 in the automotive industry is difficult when we live in monthly sales initiatives. Still, as the final quarter of the year approaches, automotive dealerships must ramp up their marketing efforts to drive consumer buying and maximize sales during the competitive time of year. When done correctly, the...