Author: Courtney McGilvary

Consumer Packaged Goods (CPG) companies are constantly looking for ways to influence consumer buying behavior and drive purchases, both in-store and online. We have worked with companies big and small to help reach their ideal customers and boost sales utilizing a few key tactics!  OTT Advertising and how it could benefit...

In the competitive automotive industry, staying ahead requires marketing strategies that influence consumer buying behavior and increase sales. Display advertising offers dealerships the ability to reach potential buyers with precision and impact and we have had success driving showroom traffic and tracking those conversions with these tactics!  In-Market Audience identifies consumers...

Thinking about Q4 in the automotive industry is difficult when we live in monthly sales initiatives. Still, as the final quarter of the year approaches, automotive dealerships must ramp up their marketing efforts to drive consumer buying and maximize sales during the competitive time of year. When done correctly, the...

Streaming platforms have emerged as powerful channels for advertising. This shift is particularly impactful for the restricted category industry where traditional advertising avenues face significant limitations. OTT platforms offer unparalleled advantages, enabling business owners to navigate regulatory complexities while effectively reaching their target audiences. One of the most significant advantages...

The shift from traditional cable TV to streaming services is more pronounced than ever. Consumers are changing the way they receive information and home service businesses need to adapt to maintain visibility and relevance. OTT presents a dynamic and powerful tool for reaching potential clients more effectively and efficiently than...

Traditional commercials on TV have long been a staple in automotive advertising. However, the rise of streaming media platforms presents a new frontier for dealerships to explore. OTT streaming can significantly enhance how dealerships engage with potential customers. Let us help with the transition from traditional commercials to OTT advertising,...

In the world of advertising, Over-The-Top (OTT) platforms have emerged as a force, offering distinct advantages over traditional TV commercials, especially within the Consumer Packaged Goods (CPG) industry. Understanding how to leverage these platforms can significantly enhance your brand's visibility and engagement. Explore the transition from traditional commercials to OTT...

The last quarter of the year is a whirlwind for CPG companies. Starting with Halloween and ending with New Year's, each holiday party showcases abundant spreads of delicious foods and drinks. This blog will delve into the essential components of effective Q4 marketing planning for CPG brands, ensuring that your...