Author: Courtney McGilvary

Audience targeting emerges as a critical strategy, enabling CPG brands to connect with consumers most likely to be interested in their products. This blog post delves into audience targeting within the CPG industry, offering insights to drive brand growth and consumer loyalty. Audience targeting identifies and reaches specific groups of consumers...

Being successful in the home services industry requires more than just understanding your audience; it takes innovative strategies to reach them with precision and personalization, especially in an industry as varied and competitive as home services. This blog post dives into not only identifying your target audience but also how...

Financial institution leaders are recognizing the importance of implementing audience-targeting strategies to reach potential clients more effectively. This approach not only enhances customer acquisition and retention but also significantly boosts the return on investment (ROI) for marketing campaigns. By leveraging data-driven insights to target individuals based on household income, credit...

The ability to precisely target potential customers can be the difference between a dealership that thrives and one that merely survives. Audience targeting is not just a buzzword; it's a strategy that enables dealerships to reach individuals actively in the market for a new or used vehicle. By leveraging data...

In the CPG industry, staying ahead of the curve is not just an option; it's a necessity. With marketing managers constantly seeking innovative strategies to propel their brands forward, the importance of Search Engine Optimization (SEO) cannot be overstated. SEO is the secret ingredient that can significantly amplify your brand's...

In the digital age, where the internet serves as the first point of contact between consumers and businesses, having a robust online presence is not just an advantage—it's a necessity. For companies in the Home Services Industry, from plumbing and electrical services to lawn care and interior design, leveraging Search...

Conquest email marketing has become a formidable asset, especially for enterprises within the financial sector. This tactical method empowers financial institutions to pinpoint specific audiences accurately, fostering increased engagement and conversions. Within this article, we will explore the intricacies of conquest email marketing and outline effective metrics for measuring success....

In the medical industry, everything is about precision.  From finding your next patient to patient diagnosis, the medical field is not about the numbers game; it's about being right 100% of the time. Conquest email marketing allows medical practices to tailor their messages and audience to specific psychographics, demographics, and...

Alcohol, Spirits, CBD, and Cannabis industries face unique hurdles in finding new potential customers as they are categorized as “Restricted Categories” which significantly reduces their marketing capabilities.  Often relying on expensive advertising campaigns, many companies find these tactics cost-prohibited and focus on organic and word of mouth for growth.  However,...