Courtney McGilvary - Diamond Media Solutions

02 Dec

The Continual Rise of Online Car Buying: Analyzing the Factors Driving the Shift to Online Car Sales

The automotive industry is undergoing a transformation as consumer behavior continues to shift toward online car buying. What was once considered a purchase requiring a hands-on, in-person experience has rapidly evolved into a predominantly digital process. The convenience and accessibility offered by online platforms have pushed dealerships to adapt to...

20 Nov

Hyperlocal Marketing to Increase Automotive Sales

by Courtney McGilvary

in All Articles

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Using location-based advertising for Automotive dealerships has changed the way they are able to reach people. Location plays a critical role in a car buyer’s decision-making process. Most people prefer to purchase vehicles from nearby dealerships for convenience and post-purchase services like maintenance and repairs. Here’s how Diamond Media Solutions has...

01 Nov

Driving Leads: The Role of Email Marketing in Automotive Sales

by Courtney McGilvary

in All Articles

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For dealerships and automotive service providers, Email marketing is not just a communication tool—it's a revenue-driving strategy used to engage with in-market buyers, nurture leads, and drive sales, whether you’re reminding a customer about their next service or promoting the latest models, a well-executed email campaign can make the difference...

09 Oct

Revving Up Sales: How In-Market Audience Targeting Transforms Automotive Advertising

by Courtney McGilvary

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Automotive advertisers are constantly pressured to maximize their marketing efforts and drive more sales. Gone are the days of broad, untargeted campaigns hoping to catch the attention of potential buyers. Today, the key to success is precision—reaching the right people at the right time. This is where in-market audience targeting...

07 Oct

Experiential Retail: Creating Memorable In-Store Grocery Shopping Experiences

by Courtney McGilvary

in All Articles

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Grocery stores are no longer just places to buy food—they are becoming destinations where customers seek new sustainably made products, the best deals, or the highest quality products, all while having a glass of wine or beer while walking around. The concept of experiential retail is transforming stores' operations, shifting...

30 Sep

Personalization and Customization: A Winning Strategy for CPG and Grocery Retailers

by Courtney McGilvary

in All Articles, Diamond Discussions

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Standing out requires more than just quality products and competitive prices. It demands a deep understanding of customers and their individual needs. Personalization and customization are powerful tools for CPG and Grocery retailers to foster customer loyalty, increase sales, and drive growth. Leveraging Loyalty Programs for Personalized Offers Loyalty programs have been...

20 Sep

The Omnichannel Grocery Experience: A Customer-Centric Approach

by Courtney McGilvary

in All Articles

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Consumers expect a seamless shopping experience that goes beyond the traditional boundaries of brick-and-mortar stores. Grocery retailers are no exception. To stay competitive and meet customer demands, it's imperative to embrace an omnichannel approach that seamlessly blends in-store and online shopping. What is Omnichannel Grocery Shopping? Omnichannel grocery shopping is a strategy...

20 Sep

The Power of In-Store Promotions: What Works and What Doesn’t.

by Courtney McGilvary

in All Articles

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Attracting and retaining customers requires more than just great products and competitive pricing. In-store promotions have become a powerful tool for retailers to drive sales, increase foot traffic, and enhance customer engagement. However, not all promotions are created equal. To maximize their impact, retailers must understand what works and what...

22 Aug

The Power of Direct Mail for Automotive Dealerships

by Courtney McGilvary

in All Articles

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Automotive dealerships face fierce competition, and standing out requires more than just a robust online presence. Traditional direct mail remains a powerful tool for driving showroom traffic, promoting specials and offers, and ultimately selling more cars. Direct mail marketing, when executed correctly, can help dealerships connect with their target markets,...

19 Aug

Engage and Grow Your Patient Base with Direct Mail Campaigns

by Courtney McGilvary

in All Articles

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In the healthcare industry acquiring new patients and retaining existing ones is essential for the growth and success of local medical practices. Direct mail marketing offers a powerful and effective way to reach your target audience, promote your services and special offers, and establish a strong presence in your community. ...

Author: Courtney McGilvary

The Continual Rise of Online Car Buying: Analyzing the Factors Driving the Shift to Online Car Sales

Hyperlocal Marketing to Increase Automotive Sales

Driving Leads: The Role of Email Marketing in Automotive Sales

Revving Up Sales: How In-Market Audience Targeting Transforms Automotive Advertising

Experiential Retail: Creating Memorable In-Store Grocery Shopping Experiences

Personalization and Customization: A Winning Strategy for CPG and Grocery Retailers

The Omnichannel Grocery Experience: A Customer-Centric Approach

The Power of In-Store Promotions: What Works and What Doesn’t.

The Power of Direct Mail for Automotive Dealerships

Engage and Grow Your Patient Base with Direct Mail Campaigns

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