Author: Courtney McGilvary

Traditional commercials on TV have long been a staple in automotive advertising. However, the rise of streaming media platforms presents a new frontier for dealerships to explore. OTT streaming can significantly enhance how dealerships engage with potential customers. Let us help with the transition from traditional commercials to OTT advertising,...

In the world of advertising, Over-The-Top (OTT) platforms have emerged as a force, offering distinct advantages over traditional TV commercials, especially within the Consumer Packaged Goods (CPG) industry. Understanding how to leverage these platforms can significantly enhance your brand's visibility and engagement. Explore the transition from traditional commercials to OTT...

The last quarter of the year is a whirlwind for CPG companies. Starting with Halloween and ending with New Year's, each holiday party showcases abundant spreads of delicious foods and drinks. This blog will delve into the essential components of effective Q4 marketing planning for CPG brands, ensuring that your...

Audience targeting emerges as a critical strategy, enabling CPG brands to connect with consumers most likely to be interested in their products. This blog post delves into audience targeting within the CPG industry, offering insights to drive brand growth and consumer loyalty. Audience targeting identifies and reaches specific groups of consumers...

Being successful in the home services industry requires more than just understanding your audience; it takes innovative strategies to reach them with precision and personalization, especially in an industry as varied and competitive as home services. This blog post dives into not only identifying your target audience but also how...

Financial institution leaders are recognizing the importance of implementing audience-targeting strategies to reach potential clients more effectively. This approach not only enhances customer acquisition and retention but also significantly boosts the return on investment (ROI) for marketing campaigns. By leveraging data-driven insights to target individuals based on household income, credit...

The ability to precisely target potential customers can be the difference between a dealership that thrives and one that merely survives. Audience targeting is not just a buzzword; it's a strategy that enables dealerships to reach individuals actively in the market for a new or used vehicle. By leveraging data...

In the CPG industry, staying ahead of the curve is not just an option; it's a necessity. With marketing managers constantly seeking innovative strategies to propel their brands forward, the importance of Search Engine Optimization (SEO) cannot be overstated. SEO is the secret ingredient that can significantly amplify your brand's...

In the digital age, where the internet serves as the first point of contact between consumers and businesses, having a robust online presence is not just an advantage—it's a necessity. For companies in the Home Services Industry, from plumbing and electrical services to lawn care and interior design, leveraging Search...