01 Nov
You might be starting to think about your holiday marketing, and we are here to give you tips on adjusting your strategies to be successful! Both advertising costs and frequency...
Read More 
All Articles
25 Oct
What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This...
Read More
13 Oct
Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and...
Read More
02 Sep
Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they...
Read More
30 Aug
Corporate Leaders are faced with reimagining their corporate culture in a world where office rituals and standards no longer exist for most employees. Gone are our casual office conversations, which...
Read More
16 Aug
I am consistently amazed at the fast-paced changes in technology and strategies deployed by the marketing industry. Companies such as ours, and yours, must stay agile and forward-thinking in their...
Read More
29 Jul
Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because...
Read More
27 Jul
The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID....
Read More
13 Jul
As part of the last stimulus package that was passed in January, there was a provision in the law that allowed for the prepayment of 50% of the child tax...
Read More
07 May
The advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this...
Read More