Consumer Packaged Goods (CPG) companies are constantly looking for ways to influence consumer buying behavior and drive purchases, both in-store and online. We have worked with companies big and small to help reach their ideal customers and boost sales utilizing a few key tactics! OTT Advertising and how it could benefit...
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As retail continues shifting from physical storefronts to online platforms, adapting your digital presence has become essential. This transition is not just about staying connected with your customers; it’s a strategic move to drive traffic back to your website and increase conversions. Every closed storefront offers an opportunity to connect...
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In the competitive automotive industry, staying ahead requires marketing strategies that influence consumer buying behavior and increase sales. Display advertising offers dealerships the ability to reach potential buyers with precision and impact and we have had success driving showroom traffic and tracking those conversions with these tactics! In-Market Audience identifies consumers...
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When designing email campaigns, you want to create something that is visually appealing and promotes engagement with your call to action. Graphic image files can play a crucial role. They enhance the aesthetics, help convey your message most effectively, and promote your brand. However, email coding is its own animal,...
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The holiday season and end-of-year festivities will be here before we know it! Q4 is filled with celebrations, holidays, and social gatherings that significantly increase consumer consumption of products that help us celebrate fun times and deal with difficult in-laws. This season presents a prime opportunity to increase advertising and...
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Thinking about Q4 in the automotive industry is difficult when we live in monthly sales initiatives. Still, as the final quarter of the year approaches, automotive dealerships must ramp up their marketing efforts to drive consumer buying and maximize sales during the competitive time of year. When done correctly, the...
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Streaming platforms have emerged as powerful channels for advertising. This shift is particularly impactful for the restricted category industry where traditional advertising avenues face significant limitations. OTT platforms offer unparalleled advantages, enabling business owners to navigate regulatory complexities while effectively reaching their target audiences. One of the most significant advantages...
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The shift from traditional cable TV to streaming services is more pronounced than ever. Consumers are changing the way they receive information and home service businesses need to adapt to maintain visibility and relevance. OTT presents a dynamic and powerful tool for reaching potential clients more effectively and efficiently than...
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Traditional commercials on TV have long been a staple in automotive advertising. However, the rise of streaming media platforms presents a new frontier for dealerships to explore. OTT streaming can significantly enhance how dealerships engage with potential customers. Let us help with the transition from traditional commercials to OTT advertising,...
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In the world of advertising, Over-The-Top (OTT) platforms have emerged as a force, offering distinct advantages over traditional TV commercials, especially within the Consumer Packaged Goods (CPG) industry. Understanding how to leverage these platforms can significantly enhance your brand's visibility and engagement. Explore the transition from traditional commercials to OTT...
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