All Articles

illustration of chart bars indicating performance in a particular industry

Financial institution leaders are recognizing the importance of implementing audience-targeting strategies to reach potential clients more effectively. This approach not only enhances customer acquisition and retention but also significantly boosts the return on investment (ROI) for marketing campaigns. By leveraging data-driven insights to target individuals based on household income, credit...

Read More

In the competitive world of Consumer Packaged Goods (CPG), understanding the nuances of consumer behavior is more than a strategic advantage—it's essential for survival. As preferences evolve and new trends emerge, the ability to harness consumer shopper data can significantly differentiate a brand in crowded marketplaces. But what is consumer...

Read More