2023 is a pivotal year for Audiology Marketers, Practice Owners, and Hearing Clinics around the country. As you all know, the Over-The-Counter Hearing Aid Act of 2022 has created more unique challenges & competition for your business. The media didn’t really do you many favors with headlines like “Finally, Hearing Aids...
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If you want to stay competitive, then you need to understand the basics of what omnichannel marketing is all about....
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The process a customer goes through in deciding when and where to purchase an item they are considering is called the buyer journey or the buying cycle. This journey is a multi-step process that encompasses the entire process from awareness of the need, through the consideration and exploration phase, and...
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You will often hear about buyer personas, but understanding your “negative buyer persona” and how to use this persona to your advantage could have an even more significant impact on your marketing performance. Why use negative buyer personas? Negative buyer personas are the set of people that are NOT your customers, as they may...
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Discover the untapped potential of Reddit and connect with new potential customers!...
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1. Unrealism: 2023 is going to be dominated by surreal, almost psychedelic imagery. Why use plain, uninteresting stock photography and type when you can twist and bend the mundane into something striking and unexpected? Not only will some imagery be generated by artificial intelligence, but designers will strive to out-do these...
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When does AI go too far? What are the pitfalls we should look out for when using this tool? Read more and learn how AI is changing our current artistic landscape....
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You have to secure your accounts! Data breaches, hacking, and phishing scams are rampant. If you wonder if your information has been part of these attacks, the answer most likely is yes and we suggest that you search your email address on Have I Been Pwned? to see how many times and...
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Social media works for every business. It’s convenient, easy to get information out quickly, and allows you to reach new and existing customers. The main issue with utilizing social alone is they are limited, even though over 72% of the public use at least one form of social media (Pew,...
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