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Variety of CDB and Cannabis products

Alcohol, Spirits, CBD, and Cannabis industries face unique hurdles in finding new potential customers as they are categorized as “Restricted Categories” which significantly reduces their marketing capabilities.  Often relying on expensive advertising campaigns, many companies find these tactics cost-prohibited and focus on organic and word of mouth for growth.  However,...

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magnifying glass sitting on a computer keyboard to represent an internet search and SEO

In the ever-evolving digital landscape, businesses and marketers frequently question the relevance of certain strategies. One of the most commonly debated topics is SEO (Search Engine Optimization). As we step into 2024, it's time to address the elephant in the room: Is SEO still relevant? The simple answer is a...

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laptop with projection of a streaming video to represent OTT advertising

Can You Track Conversions in OTT/CTV? A Comprehensive Guide for Business Owners and Marketers In the ever-evolving landscape of digital advertising, over-the-top (OTT) and connected TV (CTV) have emerged as essential platforms for brands looking to reach their target audience. But a common question posed by business owners and marketing professionals...

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