KPI stands for Key Performance Indicator which measures the performance of how your company is performing at achieving a specific goal. Regardless of the department, there are all goals that the company hopes to meet. From marketing goals of seeing a return on their advertising spend, to the operations reducing...
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Managing a team isn’t easy. Personalities conflicts, client hurdles, and personal or home issues spilling into the workplace causes headaches for all every manager. But learning how to effectively separate the overwhelming feeling of the revolving door of issues from the response has been one of the hardest things for...
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As my coworker Brianna discussed previously, Diamond Media Solutions has been exploring new verticals and expanding our client reach over the last 2 years. Included in that expansion, we are beginning to service clients who wish to market B2B instead of just B2C. To maximize the success for our clients, it is...
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The rise in delta-8 THC products in marijuana and hemp marketplaces has increased the availability of psychoactive cannabis products, even in states, territories, and tribal nations where non-medical adult cannabis use is not permitted under law. The popularity of Delta-8 THC started in 2020 and was largely a surprise, driven...
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The Canna industry is always a hot topic in politics. With some of the highest search volumes for ‘cannabis’ during the 2016 election season, the topic of cannabis regulations is constantly being discussed and debated. As more states legalize marijuana in different capacities the opportunities for companies to market themselves...
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All stereotypical jokes aside, women really are the shoppers of their households. They are the ones that will typically decide when they and their families will try new products and will decide which of their options will help them reach their desired lifestyle. Whether they are shopping for their groceries...
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A company's ability to grow its book of business cannot and should not rely solely on the sales team's ability to bring on new clients. There must be an equal or greater emphasis on improving client retention and increasing their revenue as it is much harder to fill a bucket...
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The Lipstick Effect is an economic term referencing the trend in which women, the primary shoppers in the home, would spend their smaller discretionary funds on luxury lipsticks during times of economic hardship. And as we are already seeing the current economic climate from the long-term consequences of COVID on...
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Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will notice when there are issues across internal team and your internal teams is not on the same page. At Diamond, we...
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Who is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where else they shop, and what their purchasing process look like. For example, let’s say you own a brick-and-mortar pet supply store...
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