All Articles

phone displaying an update button for the gmail app by google

08 Feb

Maximize Your Email Deliverability: Adapting to Google and Yahoo’s 2024 Email Authentication Standards

Google and Yahoo are revolutionizing email security by introducing stringent authentication requirements as you are reading this blog. As an email marketer or business owner, understanding these changes is crucial for maintaining high email deliverability rates and ensuring your communication reaches its intended audience. This guide focuses on the essential...

30 Jan

Conquest Email Marketing: Measuring Success in the Financial Industry

by Courtney McGilvary

in All Articles

Comments

Conquest email marketing has become a formidable asset, especially for enterprises within the financial sector. This tactical method empowers financial institutions to pinpoint specific audiences accurately, fostering increased engagement and conversions. Within this article, we will explore the intricacies of conquest email marketing and outline effective metrics for measuring success....

22 Jan

Diamond Discussion: Why Personalization in Marketing is Key to Success in 2024

by Courtney McGilvary

in All Articles, Diamond Discussions

Comments

One strategy that has proven to be indispensable is marketing personalization. Leveraging data to target and retarget leads with tailored brand messages, personalization has become the key to a successful marketing campaign. In this blog, we will delve into why personalization is crucial for success in 2024 and explore effective...

Doctor typing on a laptop with an overlay of various medical related icons

21 Jan

Conquest Email Marketing: Measuring Success – Medical

by Courtney McGilvary

in All Articles

Comments

In the medical industry, everything is about precision. From finding your next patient to patient diagnosis, the medical field is not about the numbers game; it's about being right 100% of the time. Conquest email marketing allows medical practices to tailor their messages and audience to specific psychographics, demographics, and...

19 Jan

Maximizing Email Marketing for CPG Brands: A Practical Guide

by Jayme Hill-Gardner

in All Articles

Comments

The Magic of Email Marketing in the CPG World Email marketing isn't just a tool; it's a gateway to building lasting relationships with your customers in the consumer packaged goods (CPG) industry. It's about staying in touch, building trust, and creating a bond beyond the product. This guide is your treasure...

09 Jan

Conquest Email Marketing: Measuring Success – Restricted industries

by Courtney McGilvary

in All Articles

Comments

Alcohol, Spirits, CBD, and Cannabis industries face unique hurdles in finding new potential customers as they are categorized as “Restricted Categories” which significantly reduces their marketing capabilities. Often relying on expensive advertising campaigns, many companies find these tactics cost-prohibited and focus on organic and word of mouth for growth. However,...

photo of a variety of tools and items related to home improvement.

03 Jan

Conquest Email Marketing: Measuring Success in the Home Services Industry

by Courtney McGilvary

in All Articles

Comments

In the competitive landscape of the Home Service industry, the key to sustainable growth lies in effective marketing strategies. Conquest Email Marketing has emerged as a powerful tool, allowing these businesses to target potential customers precisely. In this blog post, we'll explore how measuring success in Conquest Email Marketing is...

woman on a laptop computer looking at an email advertisement from an automotive dealership

28 Dec

Driving Success: Email Marketing in the Automotive Industry

by Courtney McGilvary

in All Articles

Comments

In the ever-evolving world of automotive marketing, conquering the competition requires strategic and targeted efforts. One tool that has proven its impact is Conquest Email Marketing for 3 reasons for any automotive dealerships and service centers. The ability to target individual who are in market to buy or service their vehicle The...

laptop computer with a small shopping cart on top of it representing online shopping for CPG

27 Dec

Conquest Email Marketing: Measuring Success in the CPG Industry

by Courtney McGilvary

in All Articles

Comments

In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, the need for targeted and effective marketing strategies has never been more critical. Conquest Email Marketing stands out as a powerful tool for CPG businesses, allowing them to connect directly with their target audience. In this blog post, we'll...

woman looking at her phone next to a computer to represent visiting a landing page from an email

26 Dec

Diamond Discussion: Designing an Effective Landing Page

by Theresa Maye

in All Articles, Diamond Discussions

Comments

Ok, you’ve got a great email design and you’ve followed our tips to make more people click. Now here is a great way to drive even more conversions from that email; an effective landing page. A landing page is an isolated and very concise web page built specifically to complement an...

Latest Blog Posts