25 Oct
IP Targeting: How It Works
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What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This...
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Newsletter
13 Oct
Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and...
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02 Sep
Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they...
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29 Jul
Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because...
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27 Jul
The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID....
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15 Sep
One of the most exciting developments in the automotive industry is the battle of the electric pickups. After Tesla Motors unveiled their Cybertruck, and the introduction of Rivian's R1T, more...
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01 Sep
In a fascinating whirlwind interview, Elon Musk discusses an array of topics, from the current state of the automotive industry to his vision for the future. As with any Elon...
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26 Aug
Dealertrack allows your buyers to sign all paperwork anytime, anywhere. During this unprecedented time, versatility and mobilization is key for any dealer. Using Dealertrack in combination with Diamond Media's Targeted...
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25 Aug
Nikola Motor Company Chairman Trevor Milton says his truck will become bigger than Tesla. Nikola Motor Company -- named after, you guessed it, Nikola Tesla -- has seen its stock...
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17 Aug
We're happy for one of our favorite marketing partners, Sonic Automotive, for their magnificent growth during the last quarter. It's been a trying time for everyone during this COVID-19 pandemic,...
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