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"Omnichannel Marketing" and "Multichannel Marketing" may sound complicated or even the same thing, but don't worry! We're going to break them down so they're easy to understand. What is Multichannel Marketing? "Multi" means many, so it's utilizing multiple or many ways to talk about your product or services. You may have a...

In today's fast-paced digital world, marketers constantly seek the most effective strategies to stand out. While online advertising often takes the limelight, it's crucial not to overlook the untapped potential of Digital Out-of-Home (DOOH) advertising. Far from being just another buzzword, DOOH is an essential component that can amplify your...

The holiday season is critical for businesses, often making or breaking annual revenue goals. As Q4 approaches, it's essential to implement a robust marketing strategy to capture consumer attention and wallet share. Amidst the flurry of messages and advertisements vying for consumer attention, a cohesive and effective omnichannel marketing strategy...

Listen up, marketing managers, general managers, and owners in the automotive space. We're talking about an age-old method with a modern twist. Direct mail. It's not dead, far from it. The Myth: Direct Mail is Dead You've heard the myths. "Print is dead." "Everything is digital now." But let's bust those myths...

A Guide for Brands Seeking Higher Sales In today's competitive marketplace, brands continuously look for effective ways to boost sales and customer engagement. One key strategy is using incentive programs, which have been proven to impact consumer behavior significantly. But what's the optimal duration for these programs? Our extensive research at...

As we gear up for the all-important Q4 and holiday marketing season, marketers need to stay ahead by tapping into emerging industry trends. One such trend that can't be ignored is the incredible 47% surge in consumer rebate redemptions over the past year. The advantages of rebate strategies are numerous,...

In the expansive world of digital marketing, influencer marketing has become a buzzword that many brands latch onto. With the lure of instant visibility and a vast reach, influencer marketing seems like the golden ticket to your brand's success. However, like many things that glitter, not all aspects of this...

Navigating the vast realm of digital marketing can feel daunting, but one component consistently stands out for its effectiveness: the landing page....

In today's fiercely competitive business landscape, effective advertising plays a pivotal role in the success of any company. Hiring the right advertising agency can be a game-changer, propelling your brand to new heights and increasing your bottom line. However, making the wrong choice can lead to wasted resources, missed opportunities,...

In today's digital age, direct mail might seem like a thing of the past. However, when used strategically, it can be a powerful tool to engage your audience and achieve remarkable results. This article will explore how to make direct mail to a database more effective. By optimizing your approach...