Author: Jayme Hill

Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will...

Who is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where...

What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This...

Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies.  Behavioral data is obtained through the consumer’s online and...

Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because...

The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID....