Author: Jayme Hill-Gardner

The digital age offers incredible opportunities for patient recruitment, but it also presents unique challenges for maintaining HIPAA compliance. This article explores the nuances of navigating the digital landscape while safeguarding patient privacy, providing practical tips and guidance for using various online channels effectively and ethically. Social Media: Challenges: Public nature of...

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In the healthcare industry, trust is paramount. When it comes to marketing, especially to patients with sensitive health information, obtaining proper authorization is not just a legal requirement—it's an ethical imperative. This article explores the nuances of permission-based marketing in the context of HIPAA, guiding you to build trust and...

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HIPAA can feel like a minefield for marketers, especially those involved in the sensitive area of patient recruitment. But fear not! This article breaks down the complexities of HIPAA into easy-to-understand terms, empowering you to navigate the regulations with confidence and protect patient privacy while achieving your marketing goals. HIPAA: The...

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