With politicians and influencers using buzzwords like “Big Pharma” and “Big Ag” and medical reports of microplastics rising, consumers are more informed than ever and want to know exactly what they’re putting in their carts—and eventually, on or in their bodies. As consumers become more discerning about what they buy...
Read More
The back-to-school season is synonymous with the start of a new year, packed lunches, and early mornings. But it’s also the sign of something less desirable: the cold and flu season. As sniffles and coughs start circulating, consumer behavior shifts dramatically, presenting challenges and opportunities for retailers and brands in...
Read More
Search Engine Optimization (SEO) remains a cornerstone of online visibility and success. As we move into 2024, the advent of Artificial Intelligence (AI) is reshaping the SEO horizon, offering new opportunities and challenges for marketers and content creators alike. This article delves into AI's transformative impact on SEO and provides...
Read More
Integrating AI into search engines dramatically altered how they comprehend user intentions and deliver localized search results. Google's cutting-edge AI capabilities enable highly personalized recommendations for queries such as “best outdoor activity near me,” drawing on a user's historical preferences, online activities, reviews, and real-time data like current wait times...
Read More
When every click matters, and every open counts, mastering the art of email marketing has never been more crucial. The challenge for business owners and executives in high-stakes industries is to cut through the noise and make an impact. Dive into the nuances of conquering email open rates and polishing...
Read More
Google recently unveiled its March 2024 Core Update, a comprehensive adjustment to its search algorithm. This update introduced several spam updates and integrated its helpful content system into the core ranking framework. It could take over a month to complete and deploy. Google's new core ranking mechanisms are expected to refine...
Read More
In the world of restricted industries such as cannabis, CBD, and alcohol, standing out in a crowded market is more crucial than ever. For business owners and marketing managers navigating the complexities of these sectors, the quest for visibility and customer engagement often leads to a maze of regulatory constraints...
Read More
In the competitive world of Consumer Packaged Goods (CPG), understanding the nuances of consumer behavior is more than a strategic advantage—it's essential for survival. As preferences evolve and new trends emerge, the ability to harness consumer shopper data can significantly differentiate a brand in crowded marketplaces. But what is consumer...
Read More
Understanding Consumer Shopper Data in Cannabis Consumer shopper data within the cannabis industry encompasses a wide spectrum of information gathered from consumer interactions. This includes purchasing patterns at dispensaries, online browsing behaviors, social media engagements, product reviews, and feedback from loyalty programs. It offers insights into consumer preferences, from specific cannabis...
Read More
In the fast-paced world of the automotive industry, where preferences shift as quickly as the latest models roll off the production line, leveraging consumer shopper data has become an essential gear in the engine of marketing strategies. This data isn’t merely a collection of statistics; it represents a deep dive...
Read More