Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will...
Read MoreCommunication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will...
Read MoreWho is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where...
Read MoreWhat is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This...
Read MoreBehavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and...
Read MoreConsumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they...
Read MoreData Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because...
Read MoreThe rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID....
Read MoreThe advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this...
Read MoreIt’s national password day and let this be your sign to change every one of your passwords! It seems like every day, we hear about a new data breach where...
Read MoreThere are many new buzzwords right now as big companies like Google, Apple, and Facebook are making significant changes to how they track, identify, and allow business and marketing professionals...
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