Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will notice when there are issues across internal team and your internal teams is not on the same page. At Diamond, we...
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Who is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where else they shop, and what their purchasing process look like. For example, let’s say you own a brick-and-mortar pet supply store...
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Work can just be stressful sometimes. And for employees, there is a lot of time we have little control over how we can manage our day and the tasks that are required of us. These five tips we use at Diamond Media Solutions to make sure all of our employees...
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Living through a global pandemic, inventory shortages, record Inflation, years of lost time with loved ones, slow down in social growth for their children from remote learning, and a looming global war, employees are actively reevaluating what they need in an organization that they trust to support their families’ future...
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As professionals in management positions, we have all felt the mental and physical impact of stress. As our General Practitioners tell us, as supported by recent research from the UN Labor Agency, work-related stress is deadly! The number 1 cause of stress people identified is their jobs. As managers, and people who...
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What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This numerical address can be used to identify the physical address of the targeted location, allowing companies, like Diamond Media Solutions,...
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Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and offline activities that make up profiles and datasets that marketing and technology companies use to effectively target consumers who may...
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Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they are doing what they can to protect their identity online. While there has been incognito mode from Google for several years,...
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Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because they were unaware of the quality of their data until after the campaign has ended and ROI analysis has been...
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The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID. Now consumers are spending less time in stores and more time online which makes the choosing a list of key...
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