The process a customer goes through in deciding when and where to purchase an item they are considering is called the buyer journey or the buying cycle. This journey is a multi-step process that encompasses the entire process from awareness of the need, through the consideration and exploration phase, and...
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You will often hear about buyer personas, but understanding your “negative buyer persona” and how to use this persona to your advantage could have an even more significant impact on your marketing performance. Why use negative buyer personas? Negative buyer personas are the set of people that are NOT your customers, as they may...
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Discover the untapped potential of Reddit and connect with new potential customers!...
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You have to secure your accounts! Data breaches, hacking, and phishing scams are rampant. If you wonder if your information has been part of these attacks, the answer most likely is yes and we suggest that you search your email address on Have I Been Pwned? to see how many times and...
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Infused and non-alcoholic Beer, Wine, and Spirits are booming businesses. If infused alcohol is new to you, it isn’t citrus microbrews, it is alcohol that has been infused with THC or CBD. In fact, with 40% of drinking-age adults saying they’re drinking less than they were five years ago even...
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Social media works for every business. It’s convenient, easy to get information out quickly, and allows you to reach new and existing customers. The main issue with utilizing social alone is they are limited, even though over 72% of the public use at least one form of social media (Pew,...
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The buyer pyramid describes the portions of the population that could be considered potential consumers for your business. In fact, of the entire universe, on average only 40% of the population is even in need or would want your service but only 3% are ready to buy. So how is this...
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Life as a millennial has kind of sucked between multiple once-in-a-lifetime events, but sharing a craft beer with my husband as we walk down the Pinellas Trail with our Goldendoodle puppy does make the grind better! But my little piece of heaven represents how millennials spend their money. From craft beer,...
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You have a product or a business need in mind for a marketing campaign, and now you need to figure out the goal so you and your marketing team can design a strategy. This is no easy task but is vital to the overall success of your efforts. Without a...
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It is extremely important that anytime a company uses data, that we are mindful of the consumer’s privacy and considerate to the amount of marketing they might be receiving. As marketers you will never want to overwhelm a potential customer to they point they are feeling harassed. You will also want...
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