All stereotypical jokes aside, women really are the shoppers of their households. They are the ones that will typically decide when they and their families will try new products and will decide which of their options will help them reach their desired lifestyle. Whether they are shopping for their groceries...
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A company's ability to grow its book of business cannot and should not rely solely on the sales team's ability to bring on new clients. There must be an equal or greater emphasis on improving client retention and increasing their revenue as it is much harder to fill a bucket...
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The Lipstick Effect is an economic term referencing the trend in which women, the primary shoppers in the home, would spend their smaller discretionary funds on luxury lipsticks during times of economic hardship. And as we are already seeing the current economic climate from the long-term consequences of COVID on...
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Communication and effective processes are the two most important factor to success for any business. Not only for clients to have a positive experience but most importantly because clients will notice when there are issues across internal team and your internal teams is not on the same page. At Diamond, we...
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Who is your target audience and what is their name? A buyer persona is a full profile of what your ideal customer look like; what they do for a living, where else they shop, and what their purchasing process look like. For example, let’s say you own a brick-and-mortar pet supply store...
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Work can just be stressful sometimes. And for employees, there is a lot of time we have little control over how we can manage our day and the tasks that are required of us. These five tips we use at Diamond Media Solutions to make sure all of our employees...
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Living through a global pandemic, inventory shortages, record Inflation, years of lost time with loved ones, slow down in social growth for their children from remote learning, and a looming global war, employees are actively reevaluating what they need in an organization that they trust to support their families’ future...
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As professionals in management positions, we have all felt the mental and physical impact of stress. As our General Practitioners tell us, as supported by recent research from the UN Labor Agency, work-related stress is deadly! The number 1 cause of stress people identified is their jobs. As managers, and people who...
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What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This numerical address can be used to identify the physical address of the targeted location, allowing companies, like Diamond Media Solutions,...
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Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and offline activities that make up profiles and datasets that marketing and technology companies use to effectively target consumers who may...
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