In the world of restricted industries such as cannabis, CBD, and alcohol, standing out in a crowded market is more crucial than ever. For business owners and marketing managers navigating the complexities of these sectors, the quest for visibility and customer engagement often leads to a maze of regulatory constraints...
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In the competitive world of Consumer Packaged Goods (CPG), understanding the nuances of consumer behavior is more than a strategic advantage—it's essential for survival. As preferences evolve and new trends emerge, the ability to harness consumer shopper data can significantly differentiate a brand in crowded marketplaces. But what is consumer...
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Understanding Consumer Shopper Data in Cannabis Consumer shopper data within the cannabis industry encompasses a wide spectrum of information gathered from consumer interactions. This includes purchasing patterns at dispensaries, online browsing behaviors, social media engagements, product reviews, and feedback from loyalty programs. It offers insights into consumer preferences, from specific cannabis...
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In the fast-paced world of the automotive industry, where preferences shift as quickly as the latest models roll off the production line, leveraging consumer shopper data has become an essential gear in the engine of marketing strategies. This data isn’t merely a collection of statistics; it represents a deep dive...
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Google and Yahoo are revolutionizing email security by introducing stringent authentication requirements as you are reading this blog. As an email marketer or business owner, understanding these changes is crucial for maintaining high email deliverability rates and ensuring your communication reaches its intended audience. This guide focuses on the essential...
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The Magic of Email Marketing in the CPG World Email marketing isn't just a tool; it's a gateway to building lasting relationships with your customers in the consumer packaged goods (CPG) industry. It's about staying in touch, building trust, and creating a bond beyond the product. This guide is your treasure...
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In the ever-evolving digital landscape, businesses and marketers frequently question the relevance of certain strategies. One of the most commonly debated topics is SEO (Search Engine Optimization). As we step into 2024, it's time to address the elephant in the room: Is SEO still relevant? The simple answer is a...
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We live in an age where information is gold. The intricacies of our preferences, behaviors, and choices are now more valuable than ever. This treasure trove? It's none other than "consumer data." As we advance in the digital realm, the importance and utility of this data cannot be understated. But...
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Can You Track Conversions in OTT/CTV? A Comprehensive Guide for Business Owners and Marketers In the ever-evolving landscape of digital advertising, over-the-top (OTT) and connected TV (CTV) have emerged as essential platforms for brands looking to reach their target audience. But a common question posed by business owners and marketing professionals...
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"Omnichannel Marketing" and "Multichannel Marketing" may sound complicated or even the same thing, but don't worry! We're going to break them down so they're easy to understand. What is Multichannel Marketing? "Multi" means many, so it's utilizing multiple or many ways to talk about your product or services. You may have a...
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