Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they are doing what they can to protect their identity online. While there has been incognito mode from Google for several years,...
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Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because they were unaware of the quality of their data until after the campaign has ended and ROI analysis has been...
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The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID. Now consumers are spending less time in stores and more time online which makes the choosing a list of key...
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The advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this update does have a significant impact on advertising. It is estimated that 10%-15% of iOS users will continue sharing their...
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It’s national password day and let this be your sign to change every one of your passwords! It seems like every day, we hear about a new data breach where hackers steal our personal information such as emails, phone numbers, passwords, social security. Have I Been Pwned? It is a...
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There are many new buzzwords right now as big companies like Google, Apple, and Facebook are making significant changes to how they track, identify, and allow business and marketing professionals to use their users' information in their marketing efforts. As companies plan the rest of 2021 marketing strategies, we must...
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Diamond Media Solutions is just one week away from the 1st anniversary of the "15 days to flatten then curve" remote working experiment, and what an enlightening year it has been. Sure, there are enormous benefits for the employees and business owners working remotely, but not everyone does well in...
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Every company has a certain set of values and principles that guide their team as to the quality of craftsmanship, job effectiveness, and overall quality. Here at Diamond we see ours as a way of life and can be wrapped into a single hashtag: #diamondlife #Diamondlife is a simple philosophy in that...
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From losing those last 5 lbs for summer to learning a new skill, we as humans are designed to always try to improve however, 92% of people fail to achieve their long-term goals. Our Management team here at Diamond Media Solutions found that we could all work on time management as one of our first...
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