With politicians and influencers using buzzwords like “Big Pharma” and “Big Ag” and medical reports of microplastics rising, consumers are more informed than ever and want to know exactly what they’re putting in their carts—and eventually, on or in their bodies. As consumers become more discerning about what they buy...
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Home service providers, from plumbers and electricians to landscapers and cleaning services, are finding that targeted display advertising can significantly influence consumer decisions and convert new customers. Utilize these key tactics of display advertising to reach your ideal customers effectively! Zip Code and Geo-Fencing Targeting Zip code targeting enables home service providers...
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As retail continues shifting from physical storefronts to online platforms, adapting your digital presence has become essential. This transition is not just about staying connected with your customers; it’s a strategic move to drive traffic back to your website and increase conversions. Every closed storefront offers an opportunity to connect...
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When designing email campaigns, you want to create something that is visually appealing and promotes engagement with your call to action. Graphic image files can play a crucial role. They enhance the aesthetics, help convey your message most effectively, and promote your brand. However, email coding is its own animal,...
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The holiday season and end-of-year festivities will be here before we know it! Q4 is filled with celebrations, holidays, and social gatherings that significantly increase consumer consumption of products that help us celebrate fun times and deal with difficult in-laws. This season presents a prime opportunity to increase advertising and...
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Search Engine Optimization (SEO) remains a cornerstone of online visibility and success. As we move into 2024, the advent of Artificial Intelligence (AI) is reshaping the SEO horizon, offering new opportunities and challenges for marketers and content creators alike. This article delves into AI's transformative impact on SEO and provides...
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Images generated by Artificial Intelligence are rapidly turning up in the cultural zeitgeist. As the general public becomes introduced to these images, it is a common belief that these images could replace art and photographs altogether, or at least make it difficult to distinguish between the two. However, there are...
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One strategy that has proven to be indispensable is marketing personalization. Leveraging data to target and retarget leads with tailored brand messages, personalization has become the key to a successful marketing campaign. In this blog, we will delve into why personalization is crucial for success in 2024 and explore effective...
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Ok, you’ve got a great email design and you’ve followed our tips to make more people click. Now here is a great way to drive even more conversions from that email; an effective landing page. A landing page is an isolated and very concise web page built specifically to complement an...
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In today's digital age, protecting your online accounts is more crucial than ever. One of the best defenses against cyber threats is creating a robust password. Ensure your password is tough to crack by making it a minimum of 12 characters. If you're struggling to think of one, consider using...
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