1. Unrealism: 2023 is going to be dominated by surreal, almost psychedelic imagery. Why use plain, uninteresting stock photography and type when you can twist and bend the mundane into something striking and unexpected? Not only will some imagery be generated by artificial intelligence, but designers will strive to out-do these...
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Infused and non-alcoholic Beer, Wine, and Spirits are booming businesses. If infused alcohol is new to you, it isn’t citrus microbrews, it is alcohol that has been infused with THC or CBD. In fact, with 40% of drinking-age adults saying they’re drinking less than they were five years ago even...
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You might be starting to think about your holiday marketing, and we are here to give you tips on adjusting your strategies to be successful! Both advertising costs and frequency increase dramatically as we approach the end of the year due to one major thing: the holidays. Not only are...
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It’s getting to be that time of the year, the open enrollment period for your health insurance. Whether you have health insurance through your employer or are covered by an individual plan on the Health Insurance Marketplace, most open enrollment periods are happening between now and the end of the...
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It is extremely important that anytime a company uses data, that we are mindful of the consumer’s privacy and considerate to the amount of marketing they might be receiving. As marketers you will never want to overwhelm a potential customer to they point they are feeling harassed. You will also want...
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Virtual and Augmented Reality are finally having their moment as Facebook’s Metaverse, Oculus Quest, and cryptocurrencies infiltrate everyday conversations. But as these technologies are no longer the thing of SciFi movies, what exactly do they mean for businesses and marketers? Is it just hype, or will we see a real impact...
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As my coworker Brianna discussed previously, Diamond Media Solutions has been exploring new verticals and expanding our client reach over the last 2 years. Included in that expansion, we are beginning to service clients who wish to market B2B instead of just B2C. To maximize the success for our clients, it is...
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As a marketing agency, especially one with a focus in one specific industry for so long, we understand the difficulties breaking into new verticals....
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A tale as old as time, you want to increase your sales and you have two options. Increase your traffic or improve your conversion rates of the current traffic. While neither of these tasks are easy, these simple changes to your social media ads, website, landing pages, or even email...
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As we wrap up another long year, filled with change and innovation, we look to the future. What will 2022 bring for our clients marketing needs? It’s easy to set lofty goals for the new year, and our clients will. But I wanted to see what the marketing environment may...
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