You have a product or a business need in mind for a marketing campaign, and now you need to figure out the goal so you and your marketing team can design a strategy. This is no easy task but is vital to the overall success of your efforts. Without a...
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It’s getting to be that time of the year, the open enrollment period for your health insurance. Whether you have health insurance through your employer or are covered by an individual plan on the Health Insurance Marketplace, most open enrollment periods are happening between now and the end of the...
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I last wrote about our internal processes and how they have helped us time and time again to retain our clients! In my position specifically, but also overall in the business model of Diamond Media Solutions one of the most important processes is the onboarding of every campaign. Onboarding new clients is...
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It is extremely important that anytime a company uses data, that we are mindful of the consumer’s privacy and considerate to the amount of marketing they might be receiving. As marketers you will never want to overwhelm a potential customer to they point they are feeling harassed. You will also want...
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KPI stands for Key Performance Indicator which measures the performance of how your company is performing at achieving a specific goal. Regardless of the department, there are all goals that the company hopes to meet. From marketing goals of seeing a return on their advertising spend, to the operations reducing...
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Managing a team isn’t easy. Personalities conflicts, client hurdles, and personal or home issues spilling into the workplace causes headaches for all every manager. But learning how to effectively separate the overwhelming feeling of the revolving door of issues from the response has been one of the hardest things for...
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As my coworker Brianna discussed previously, Diamond Media Solutions has been exploring new verticals and expanding our client reach over the last 2 years. Included in that expansion, we are beginning to service clients who wish to market B2B instead of just B2C. To maximize the success for our clients, it is...
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The rise in delta-8 THC products in marijuana and hemp marketplaces has increased the availability of psychoactive cannabis products, even in states, territories, and tribal nations where non-medical adult cannabis use is not permitted under law. The popularity of Delta-8 THC started in 2020 and was largely a surprise, driven...
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The Canna industry is always a hot topic in politics. With some of the highest search volumes for ‘cannabis’ during the 2016 election season, the topic of cannabis regulations is constantly being discussed and debated. As more states legalize marijuana in different capacities the opportunities for companies to market themselves...
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All stereotypical jokes aside, women really are the shoppers of their households. They are the ones that will typically decide when they and their families will try new products and will decide which of their options will help them reach their desired lifestyle. Whether they are shopping for their groceries...
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