Navigating the Murky Waters of Influencer Marketing: Untrustworthy Metrics, Invalid Traffic, and How Our Vetting Process is Changing the Game
In the expansive world of digital marketing, influencer marketing has become a buzzword that many brands latch onto. With the lure of instant visibility and a vast reach, influencer marketing seems like the golden ticket to your brand's success. However, like many things that glitter, not all aspects of this...
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