In 2023, if your website isn’t ranking well, then your potential customers won’t be able to find you! But there are several reasons why you might not be ranking. If you are utilizing one of these three SEO tactics they are hurting you more than helping you!
Don’t use Blackhat SEO tactics
Backhat SEO is enemy number 1 when it comes to your website ranking. It is outlawed by google and bing and will get your website banned from result pages if you are caught. Common blackhat strategies include:
- Automated content
- Link farms
- Sneaky redirects
- Hidden keywords and links
Don’t stuff keywords
Having the same keyword in an article is ok, but they need to be used naturally as if someone is speaking and explaining a product or program. Having the same keywords too close together will cause the SEO algorithms to flag your content as low quality for the potential of keyword stuffing.
Also, with any content, from articles to landing pages, you will need to make sure that all of the content on that page is relevant to what you are referencing. For example, if you are writing an article about the top children’s toys of 2023, you won’t want to include popular sweaters.
Don’t misuse backlinks
Be careful with the links you are adding to your website. But understanding the impact of links isn’t just for the number of links present on your site but the quality of those links. Having too many links on your website can actually harm your website especially if they are from low-quality sites or if the site becomes a dead link.
There is no way around it, for your website remain relevant and to be found, you will need to have a good SEO strategy in order to succeed. As the big search engine companies continue to update their SEO algorithms it can become overwhelming for any person to manage but partnering with a solid SEO partner will help make sure you are ready for any changes that come your way.
Get an instant SEO audit with Diamond Media Solutions Website Grader—it’s free!