Artificial intelligence is not something new in Advertising and marketing, in fact as an industry we have been on the cutting edge of using technology to improve efficiencies and the results for well over two decades. And as a data-first advertising company, we pair advanced AI with human expertise, to deliver smarter targeting, more efficient workflows, and measurable improvements in performance across every channel and departments.
Streamlining essential but time-consuming tasks such as integrating our omnichannel campaign analytics and unifying the reporting allows our team to focus on high-impact activities such as creative development, audience strategy, and performance optimization.
Using AI in our large-scale data analysis, we identify inefficiencies and bottlenecks within data architecture, operational workflows, and system capabilities. We use these insights to improve operations, reduce manual workload, reduce opportunities for technology downtime, mitigate cyber risk, and lower costs—without sacrificing quality or control.
Powering our EARL® software, we utilize AI to processes, categorize, and provide probability scores to determine the propensity to purchase against certain items on over 10 billion signals of consumer online and offline activities daily, across our database of 320 million consumer profiles with producing an actionable conquest marketing database with 95% accuracy, enabling you to create a highly tailored audience targeting.
The AI in our EARL® software, helps us anticipate customer intent and purchasing behavior. Your campaign is empowered through our ability to fine-tune targeting to create highly effective omnichannel strategies across social media, programmatic display, print advertising, OOH, and email campaigns for extraordinary efficiency.
AI tools allow for easy keyword research, uncovering long-tail and conversational keywords, questions, and popular topics to improve your relevance and improve algorithm visibility. Using our AI-assisted editing and content tools, we can improve the structure and keyword placement to match our target keywords. Giving you truly unique content that speaks to your audience and search algorithms.
Consumer Experience Analysis
Our EARL® not only analyzes your website visitor behavior and provides effective reporting on your calls-to-action, but we are able to reduce bounce rates and enhance user engagement and retention by using our learning to tailor content layouts, visuals, and keyword strategies to improve their experience and your bottomline.
We do not believe that AI will never replace our people. AI will only empower us. Our team remains central to crafting strategy, creative direction, and relationship-building. We hold true to our commitment to carefully crafted print and digital media and that a person is always in the driver seat.
This no-risk test is designed to benchmark performance and uncover incremental lift all without adding additional budget.
We will be following up with you shortly to prepare and launch your free email campaign.