View from behind over a man's shoulder as he is shopping for shoes on a website using a laptop. He is holding a credit card in left hand ready to purchase.

Turning Inbox Engagement into CPG Growth

As shoppers move between retailer apps, streaming platforms, recipe searches, social feeds, and in-store decisions throughout the course of a single day; consumer attention has become increasingly fragmented. Shoppers often encounter dozens of products before purchasing, and in this kind

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Facing front view of generic grocery store shelves full of CPG products.

The shelf still matters in CPG

Many shoppers arrive at the store having already researched products, compared options, and formed preferences long before they grabbed a basket. Some of that influence comes from media placements, social content, search behavior, and from conversations that happen almost subconsciously

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