Growth in DME and HME almost always sits at the mercy of someone else’s decision. A physician has to refer. A discharge planner has to pick your name off a list. A payer network has to route the patient your way. None of that is a lever your marketing team actually controls, and none of it reaches the cash-pay or consumer-direct customer who is searching for a supplier right now and has not chosen one yet.
Diamond Media Solutions runs on its own opt-in consumer database of more than 1 million households, external to your systems and never touching protected health information. We reach the in-market consumer and caregiver, the person who just got a diagnosis or just brought a parent home from the hospital, before a competitor does, and we measure the campaign back to completed orders and intakes, not clicks.
Ready to Reach the DME Customer Your Referral Pipeline Never Touches?
Book a 30-minute strategy session and leave with a custom cash-pay acquisition plan for your category and service area.
DMS works with DME and assistive technology providers including AbleNet, a medical-grade assistive technology manufacturer, on reaching the households and caregivers a referral pipeline alone doesn’t find.
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What is DME Marketing?
DME marketing is the customer acquisition work that sits outside the referral and payer pipeline, reaching cash pay and consumer direct shoppers and caregivers directly instead of waiting for a physician, discharge planner, or payer network to route them to a supplier.
Is email marketing compliant for DME and HME companies?
Yes, when it runs on opt-in consumer and lifestyle data rather than protected health information and stays on the cash-pay and consumer-direct side of the business. DMS never uses PHI and never describes or enables unsolicited contact with Medicare beneficiaries about covered equipment.
How is conquest marketing different from resupply or referral marketing?
Resupply retains patients you already have, and referrals depend on someone else’s decision. Conquest marketing reaches net-new, in-market consumers and caregivers who have not chosen a supplier yet, before a competitor reaches them first.
What is EARL®, and how does it help a DME or HME business?
EARL® is a website pixel that de-anonymizes visitors who research your site and leave without converting, then triggers automated follow-up engagement for up to 365 days, built for the long, stop and-start consideration window typical of higher-ticket DME purchases like mobility and accessibility equipment.
How much does a DME marketing program cost?
DMS runs on flight-based pricing at $6 CPM for sends of 1 million or more, with no contracts and no minimums. New DME clients start with one month of Pulse Audience Data plus three emails to each person identified, a $2,399 value, before committing to any paid flight.
We already grow through referrals and payer networks. Why would we need this?
Referrals and payer networks route patients already in the pipeline; they are not a lever a marketing team controls. DMS reaches the in-market cash-pay consumer or caregiver who has not chosen a supplier yet, and measures the result back to completed orders.
Our website gets traffic, but it doesn’t turn into orders. Can that be fixed?
Yes. EARL® re-identifies the anonymous visitors a supplier is already paying to attract and nurtures the consideration window automatically, so existing traffic has a real chance to convert instead of disappearing.
Ready to Reach the DME Customer Your Referral Pipeline Never Touches?
Book a 30-minute strategy session and leave with a custom cash-pay acquisition plan for your category and service area.