Restricted Tag

The holiday season and end-of-year festivities will be here before we know it! Q4 is filled with celebrations, holidays, and social gatherings that significantly increase consumer consumption of products that help us celebrate fun times and deal with difficult in-laws.  This season presents a prime opportunity to increase advertising and...

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Streaming platforms have emerged as powerful channels for advertising. This shift is particularly impactful for the restricted category industry where traditional advertising avenues face significant limitations. OTT platforms offer unparalleled advantages, enabling business owners to navigate regulatory complexities while effectively reaching their target audiences. One of the most significant advantages...

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Understanding Consumer Shopper Data in Cannabis Consumer shopper data within the cannabis industry encompasses a wide spectrum of information gathered from consumer interactions. This includes purchasing patterns at dispensaries, online browsing behaviors, social media engagements, product reviews, and feedback from loyalty programs. It offers insights into consumer preferences, from specific cannabis...

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Variety of CDB and Cannabis products

Alcohol, Spirits, CBD, and Cannabis industries face unique hurdles in finding new potential customers as they are categorized as “Restricted Categories” which significantly reduces their marketing capabilities.  Often relying on expensive advertising campaigns, many companies find these tactics cost-prohibited and focus on organic and word of mouth for growth.  However,...

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Blog feature image of an empty bar and barstools

Infused and non-alcoholic Beer, Wine, and Spirits are booming businesses. If infused alcohol is new to you, it isn’t citrus microbrews, it is alcohol that has been infused with THC or CBD.  In fact, with 40% of drinking-age adults saying they’re drinking less than they were five years ago even...

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Delta8 Legality Feature Image

The rise in delta-8 THC products in marijuana and hemp marketplaces has increased the availability of psychoactive cannabis products, even in states, territories, and tribal nations where non-medical adult cannabis use is not permitted under law. The popularity of Delta-8 THC started in 2020 and was largely a surprise, driven...

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