The digital age offers incredible opportunities for patient recruitment, but it also presents unique challenges for maintaining HIPAA compliance. This article explores the nuances of navigating the digital landscape while safeguarding patient privacy, providing practical tips and guidance for using various online channels effectively and ethically. Social Media: Challenges: Public nature of...
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In the healthcare industry, trust is paramount. When it comes to marketing, especially to patients with sensitive health information, obtaining proper authorization is not just a legal requirement—it's an ethical imperative. This article explores the nuances of permission-based marketing in the context of HIPAA, guiding you to build trust and...
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HIPAA can feel like a minefield for marketers, especially those involved in the sensitive area of patient recruitment. But fear not! This article breaks down the complexities of HIPAA into easy-to-understand terms, empowering you to navigate the regulations with confidence and protect patient privacy while achieving your marketing goals. HIPAA: The...
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As a marketing and advertising agency, we always look for new ways to help our clients acquire customers and build their businesses. In the healthcare industry, referral programs are invaluable for driving growth and fostering patient loyalty. Let's delve into the critical elements of a successful healthcare referral program. Clear...
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In the healthcare industry acquiring new patients and retaining existing ones is essential for the growth and success of local medical practices. Direct mail marketing offers a powerful and effective way to reach your target audience, promote your services and special offers, and establish a strong presence in your community. ...
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In the medical industry, everything is about precision. From finding your next patient to patient diagnosis, the medical field is not about the numbers game; it's about being right 100% of the time. Conquest email marketing allows medical practices to tailor their messages and audience to specific psychographics, demographics, and...
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2023 is a pivotal year for Audiology Marketers, Practice Owners, and Hearing Clinics around the country. As you all know, the Over-The-Counter Hearing Aid Act of 2022 has created more unique challenges & competition for your business. The media didn’t really do you many favors with headlines like “Finally, Hearing Aids...
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