You will often hear about buyer personas, but understanding your “negative buyer persona” and how to use this persona to your advantage could have an even more significant impact on your marketing performance. Why use negative buyer personas? Negative buyer personas are the set of people that are NOT your customers, as they may...
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Discover the untapped potential of Reddit and connect with new potential customers!...
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1. Unrealism: 2023 is going to be dominated by surreal, almost psychedelic imagery. Why use plain, uninteresting stock photography and type when you can twist and bend the mundane into something striking and unexpected? Not only will some imagery be generated by artificial intelligence, but designers will strive to out-do these...
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When does AI go too far? What are the pitfalls we should look out for when using this tool? Read more and learn how AI is changing our current artistic landscape....
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You have to secure your accounts! Data breaches, hacking, and phishing scams are rampant. If you wonder if your information has been part of these attacks, the answer most likely is yes and we suggest that you search your email address on Have I Been Pwned? to see how many times and...
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Social media works for every business. It’s convenient, easy to get information out quickly, and allows you to reach new and existing customers. The main issue with utilizing social alone is they are limited, even though over 72% of the public use at least one form of social media (Pew,...
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The buyer pyramid describes the portions of the population that could be considered potential consumers for your business. In fact, of the entire universe, on average only 40% of the population is even in need or would want your service but only 3% are ready to buy. So how is this...
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You have a product or a business need in mind for a marketing campaign, and now you need to figure out the goal so you and your marketing team can design a strategy. This is no easy task but is vital to the overall success of your efforts. Without a...
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I last wrote about our internal processes and how they have helped us time and time again to retain our clients! In my position specifically, but also overall in the business model of Diamond Media Solutions one of the most important processes is the onboarding of every campaign. Onboarding new clients is...
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