One strategy that has proven to be indispensable is marketing personalization. Leveraging data to target and retarget leads with tailored brand messages, personalization has become the key to a successful marketing campaign. In this blog, we will delve into why personalization is crucial for success in 2024 and explore effective...
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Ok, you’ve got a great email design and you’ve followed our tips to make more people click. Now here is a great way to drive even more conversions from that email; an effective landing page. A landing page is an isolated and very concise web page built specifically to complement an...
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In today's digital age, protecting your online accounts is more crucial than ever. One of the best defenses against cyber threats is creating a robust password. Ensure your password is tough to crack by making it a minimum of 12 characters. If you're struggling to think of one, consider using...
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In the ever-evolving digital landscape, businesses and marketers frequently question the relevance of certain strategies. One of the most commonly debated topics is SEO (Search Engine Optimization). As we step into 2024, it's time to address the elephant in the room: Is SEO still relevant? The simple answer is a...
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We live in an age where information is gold. The intricacies of our preferences, behaviors, and choices are now more valuable than ever. This treasure trove? It's none other than "consumer data." As we advance in the digital realm, the importance and utility of this data cannot be understated. But...
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Can You Track Conversions in OTT/CTV? A Comprehensive Guide for Business Owners and Marketers In the ever-evolving landscape of digital advertising, over-the-top (OTT) and connected TV (CTV) have emerged as essential platforms for brands looking to reach their target audience. But a common question posed by business owners and marketing professionals...
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"Omnichannel Marketing" and "Multichannel Marketing" may sound complicated or even the same thing, but don't worry! We're going to break them down so they're easy to understand. What is Multichannel Marketing? "Multi" means many, so it's utilizing multiple or many ways to talk about your product or services. You may have a...
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In today's fast-paced digital world, marketers constantly seek the most effective strategies to stand out. While online advertising often takes the limelight, it's crucial not to overlook the untapped potential of Digital Out-of-Home (DOOH) advertising. Far from being just another buzzword, DOOH is an essential component that can amplify your...
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The holiday season is critical for businesses, often making or breaking annual revenue goals. As Q4 approaches, it's essential to implement a robust marketing strategy to capture consumer attention and wallet share. Amidst the flurry of messages and advertisements vying for consumer attention, a cohesive and effective omnichannel marketing strategy...
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As we gear up for the all-important Q4 and holiday marketing season, marketers need to stay ahead by tapping into emerging industry trends. One such trend that can't be ignored is the incredible 47% surge in consumer rebate redemptions over the past year. The advantages of rebate strategies are numerous,...
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