20% Find-In-Store Lift From Households Not in the Loyalty File

And a 350% increase in ecommerce delivery sales.

A national wine brand ran conquest email to one million opt-in households outside the retailer’s file, in a category where Meta and programmatic are not permitted to run.

This easly runs alongside any current media strategy.  And requires no platform integration, no data exchange, and only a single additional ad size. We manage everything else!

Book A Free Strategy Call

See If Your Stores Qualify

This free offer is limited to qualified grocery retailers to ensure relevance and fit. 

The Secret to Breaking the Plateau

Most grocery promotions don’t underperform because offers are weak.  They underperform because they keep reaching the same households. 

  • Reached competitive and lapsed shoppers 
  • Used store-level household targeting 
  • Focused on incremental reach, not frequency 

To help grocery retailers evaluate incremental shopper reach before reallocating budget, we’re offering a no-cost conquest email benchmark test based on your market with a goal to increase your market share. 

What's Included In Our Benchmark Test

  • 1,000,000 targeted individual households
  • SKU-level audience targeting 
  • One redeployment to openers
  • Full engagement + conversion reporting
  • HTML completion 

Why This Works

Our campaigns deliver an average 17-25% open rate by changing who sees the message and not the message itself.

What This Is Not

  • A contract
  • Long term commitment
  • A replacement for RMNs or circular

Trusted by Grocery Retailers for Two Decades.

"Our email results always reach or surpass benchmarks, and the customer service is outstanding. Their targeting capabilities are vast"

- Promopoint / Advantage Sales & Marketing For Retailer Publix, Harris Teeter, & Piggly Wiggly

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Take Back Market Share With Smarter Shopper Targeting

FAQ

Is this really free?

Yes. One full deployment (up to 1M emails) + redeployment is included at no cost.

What types of campaigns qualify?

Season circulars, category promotions, trade-funded deals, recipe campaigns, and traffic driving initiatives.

How long does the process from order to deployment take?

We can turn campaigns in as little as a business day but for initial campaign launches we request 7 days to make sure we are able to complete any customizations we need prior to deployment. 

How soon can we deploy?

Deployments can go live within 2 business days after live test approval.

Do we keep the data?

Retailers receive reporting and engagement insights, but consumer records remain proprietary to DMS. 

What is the Process?

  1. Choose Your Promotion: You decide on the offer and deployment date.
  2. We Build Your Audiences: Using your ICP and Geo targeting, and layer on purchase cycle information we create a custom audience profile.
  3. Complete Creative & HTML Process: We can help with the creative process or work from the approved creative and complete the HTML for you. 
  4. Email QA, Testing, & Approvals: We complete an internal test against 100+ email platforms and once internally approved, we send a live test to you and your team. 
  5. Initial Email Deployment: We find the best days to deploy are Tuesday or Wednesday.
  6. Receive Initial Deployment Stats: We send out initial stats 3 days after the campaign launches.
  7. Redeploy to the Openers: Typically sent out 7 or 14 days after the first deployment. Can be sent out sooner, but longer time frames are not recommended due to diminished returns.
  8. Full Campaign Reporting: 7 days after the initial deployment we will collect the final reporting and send them back for review.