From Scroll to Showroom: How Facebook Event Campaigns Sell More Cars

Making sure your dealership stands out requires more than traditional advertising. Facebook event campaigns are a game-changing strategy to engage local buyers, increase showroom traffic, and boost sales. By combining advanced targeting, expert BDC management, and real-time reporting, these campaigns redefine how dealerships can attract and convert leads. 

What Makes Facebook Events So Effective?

At their core, Facebook event campaigns are designed to easily connect dealerships with buyers who are actively in-market for a vehicle to fill their appointment schedules. Running directly on the dealership’s Facebook page, these events offer full transparency into every interaction, including messaging, reach, and customer engagement. Leads can even be filtered directly to your CRM! 

Each campaign includes:

• Targeted Ads: Ads tailored to your dealership’s offers, such as trade-in buyback promotions, are designed to grab attention and spark interest.
• Optimized Timing: Campaigns focus on driving early-week engagement to set up weekend appointments when showrooms are busiest.
• Precise Targeting: Ads reach buyers within your market radius and reconnect with past leads through Facebook Messenger.

Expert Lead Management

Quality ads can capture attention but the real secret to success? A trained Business Development Center (BDC) team that specializes in automotive customer engagement. The BDC handles all inquiries, books appointments onto your dealership calendar, and ensures follow-ups and rescheduling if needed. With our dedicated team answering your customers 7 days a week until 10 pm, leads are kept engaged and motivated to visit the showroom.

Results You Can Expect

On average, dealerships running Facebook event campaigns see:

• 80,000 impressions per event
• 40 appointments set per week
• 70% show rates from engaged shoppers

This level of engagement not only drives foot traffic but also shortens the sales cycle by connecting dealerships with motivated shoppers ready to make a purchase.

A Seamless Setup

With a quick turnaround time and a real-time calendar for tracking appointments, Facebook event campaigns are easy to integrate into your dealership’s marketing strategy. They can even complement your existing advertising efforts, ensuring every lead is nurtured and converted. We offer multiple campaign-length opinions to fit whatever your goal is, from consistent local branding with a full month-long event or if you just need a boost to your traffic for a week! 

For dealerships looking to stay ahead as we go into 2025, Facebook event campaigns offer a proven, scalable way to drive showroom traffic and increase sales! It’s time to turn social media engagement into real-world results.

Interested in trying an event for your dealership? We’re offering an additional week of our expert BDC for free for new clients to try an event in Q1!

Call or message us now and mention code FREEWEEK to book the BDC and take advantage of this exclusive offer.