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14 Feb

The Digital Transformation of Car Buying: Why Dealerships Need to Adapt

No longer are customers solely relying on the traditional car-buying journey of visiting dealerships and haggling with salespeople. Today's consumers are digitally savvy, conducting extensive research online before ever setting foot in a showroom. They're comparing prices, reading reviews, watching videos, and exploring financing options – all from the comfort...

09 Oct

Revving Up Sales: How In-Market Audience Targeting Transforms Automotive Advertising

by Courtney McGilvary

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Automotive advertisers are constantly pressured to maximize their marketing efforts and drive more sales. Gone are the days of broad, untargeted campaigns hoping to catch the attention of potential buyers. Today, the key to success is precision—reaching the right people at the right time. This is where in-market audience targeting...

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