Work can just be stressful sometimes. And for employees, there is a lot of time we have little control over how we can manage our day and the tasks that are required of us. These five tips we use at Diamond Media Solutions to make sure all of our employees...
Read More
Living through a global pandemic, inventory shortages, record Inflation, years of lost time with loved ones, slow down in social growth for their children from remote learning, and a looming global war, employees are actively reevaluating what they need in an organization that they trust to support their families’ future...
Read More
As professionals in management positions, we have all felt the mental and physical impact of stress. As our General Practitioners tell us, as supported by recent research from the UN Labor Agency, work-related stress is deadly! The number 1 cause of stress people identified is their jobs. As managers, and people who...
Read More
What is an IP and how to use it effectively in your marketing strategy? An IP Address is a unique number assigned to the internet connection at a physical location. This numerical address can be used to identify the physical address of the targeted location, allowing companies, like Diamond Media Solutions,...
Read More
Behavioral targeting is a hot-button topic as digital privacy continues to be an important subject with local, state, and federal agencies. Behavioral data is obtained through the consumer’s online and offline activities that make up profiles and datasets that marketing and technology companies use to effectively target consumers who may...
Read More
Consumer data and tracking someone’s online activity is up for a heated debate in Congress, and at this point, it is still up to the individual to make sure they are doing what they can to protect their identity online. While there has been incognito mode from Google for several years,...
Read More
Data Quality The quality of a marketing list will make or break your campaign. And too often, we see the poor results and hear the frustrations from our new clients because they were unaware of the quality of their data until after the campaign has ended and ROI analysis has been...
Read More
The rise in digital information seeking prior to purchasing a new product has changed consumer habits and even more so since the forced behavioral change we experienced globally with COVID. Now consumers are spending less time in stores and more time online which makes the choosing a list of key...
Read More
The advertising world is on edge with the rollout of Apple’s iOS 14.5 updates. And with nearly 47% of all smartphone users in the United States owning an iPhone, this update does have a significant impact on advertising. It is estimated that 10%-15% of iOS users will continue sharing their...
Read More
It’s national password day and let this be your sign to change every one of your passwords! It seems like every day, we hear about a new data breach where hackers steal our personal information such as emails, phone numbers, passwords, social security. Have I Been Pwned? It is a...
Read More