Author: Jayme Hill-Gardner

Integrating AI into search engines dramatically altered how they comprehend user intentions and deliver localized search results. Google's cutting-edge AI capabilities enable highly personalized recommendations for queries such as “best outdoor activity near me,” drawing on a user's historical preferences, online activities, reviews, and real-time data like current wait times...

When every click matters, and every open counts, mastering the art of email marketing has never been more crucial. The challenge for business owners and executives in high-stakes industries is to cut through the noise and make an impact. Dive into the nuances of conquering email open rates and polishing...

Google recently unveiled its March 2024 Core Update, a comprehensive adjustment to its search algorithm. This update introduced several spam updates and integrated its helpful content system into the core ranking framework. It could take over a month to complete and deploy. Google's new core ranking mechanisms are expected to refine...

In the world of restricted industries such as cannabis, CBD, and alcohol, standing out in a crowded market is more crucial than ever. For business owners and marketing managers navigating the complexities of these sectors, the quest for visibility and customer engagement often leads to a maze of regulatory constraints...

In the competitive world of Consumer Packaged Goods (CPG), understanding the nuances of consumer behavior is more than a strategic advantage—it's essential for survival. As preferences evolve and new trends emerge, the ability to harness consumer shopper data can significantly differentiate a brand in crowded marketplaces. But what is consumer...

Understanding Consumer Shopper Data in Cannabis Consumer shopper data within the cannabis industry encompasses a wide spectrum of information gathered from consumer interactions. This includes purchasing patterns at dispensaries, online browsing behaviors, social media engagements, product reviews, and feedback from loyalty programs. It offers insights into consumer preferences, from specific cannabis...

In the fast-paced world of the automotive industry, where preferences shift as quickly as the latest models roll off the production line, leveraging consumer shopper data has become an essential gear in the engine of marketing strategies. This data isn’t merely a collection of statistics; it represents a deep dive...

Google and Yahoo are revolutionizing email security by introducing stringent authentication requirements as you are reading this blog. As an email marketer or business owner, understanding these changes is crucial for maintaining high email deliverability rates and ensuring your communication reaches its intended audience. This guide focuses on the essential...

The Magic of Email Marketing in the CPG World Email marketing isn't just a tool; it's a gateway to building lasting relationships with your customers in the consumer packaged goods (CPG) industry. It's about staying in touch, building trust, and creating a bond beyond the product. This guide is your treasure...