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Your Fan Funnel: How to use Social Media to Convert Strangers into Paying Customers

Your Fan Funnel: How to use Social Media to Convert Strangers into Paying Customers

Finding new customers can be a challenge for many companies. It can be hard to have a clear understanding on how to persuade customers into buying the products you have to offer. Social Media can be a successful platform to use to get your name and product out to your audience. The hard part is getting your audience to be paying customers. Having a fan funnel can be a helpful way to make this a simple transition.
Fun Funnel Basics:
Fan Funnel is the process of turning your audience into customers through social media. You can imagine it as an actual funnel, the entire population of your audience at the top and at the bottom are the paying customers. Though you can reach a large group of people through social media, the end of the funnel is narrow, you only get those truly interested at the bottom. The larger your audience at the top of the funnel, the more people you will convert to customers. Overtime, you will start to see patterns start to emerge. For every 100 new fans you have on Facebook, you’ll generate a consistent number of sales at the bottom of your funnel.
Building a Funnel:
To create a functional model for your full fan funnel, you must have the three basic components:
  1. Social Media Outlets
  2. Email List
  3. Online Shopping
Each component should lead your audience to the next. Your social media outlets should have a way to gather your fans contact information, including their email. Once you compose an email list, you can then send your fans more information about your online shopping. The online shopping is where you close the deal and convert your audience to customers. You are able to measure your conversion rate at every step. If you can double your conversation rate from social media to email, you will be able to double your sales. Over time you will be able to improve all of your numbers and substantially increase the bottom of your funnel.
Maintaining your Funnel:
Once you have a strong fan funnel set up, you have to do the proper steps to maintain your audience. Put aside an hour each week to come back to Diamond Media’s blog site and read up on digital marketing and e-commerce trends. When new platforms become popular to the public, create new pages for your company. Doing this will keep you one step ahead of the competition. Staying up to date with what is trending will prevent you from falling behind. The worst thing you can do is believe that what has always worked in the past, will continue to work without update. Make sure to have a plan on what and where to post important content to your audience. Refine your digital marketing tactics until they are more effective than your competitors. Use focused content aimed at converting your audience into paying customers. When used strategically your fan funnel can help take your business to the next level.
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